Maleka Burnette Email & Phone Number

United States

•Build deep understanding of the US, UKI, DE technology markets and Promethean’s products to understand unique business insights and opportunities•Execute strategic marketing plans that leverage data, analytics, and segmentation to identify opportunities and insights that improve performance and deliver on objectives•Manage GTM activities around new product launches, working across functions and marketing operations to align marketing plans and timing•Maintain and communicate a roadmap and calendar of events, initiatives, and campaigns•Manage paid media opportunities as part of the marketing plan mix•Develop and maintain strong working relationships with external vendors and agencies•Work closely with content and design teams to prominently promote our product offerings on the Promethean website•Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them•Ensure all programs are linked to salesforce.com campaigns to ensure accurate campaign ROI tracking•Report on the performance of all marketing campaigns and initiatives, partnering with marketing & sales operations teams to analyze results and identify areas to continuously improve•Facilitate a marketing program retrospective following completion of each marketing programManage the team of Senior Regional Marketing Managers to:•Develop quarterly marketing plans crafted to increase awareness and drive demand•Publish campaign plans, manage budgets, analyze, and report on impact of programs•Develop and implement pipeline acceleration programs jointly with sales•Research, choose, craft, and run live, virtual and hybrid events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates

•Partner with global campaigns, content marketing, and communications to ensure platforms and programs meet marketing requirements•Plan and rollout regional extensions of national programs in support of customer base retention and growth objectives•Forecast, measure, analyze and report on impact of marketing programs•Evaluate and implement marketing activities crafted to expand customer footprint, customer retention and advocacy•Manage live, virtual and hybrid events included in overall marketing mix and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement, response rates and leads

Alpharetta, Georgia, United States

•Develop quarterly and yearly marketing plans designed to drive demand and increase awareness•Optimize net new acquisition marketing programs across online properties, web, paid social, email and virtual events•Develop and implement pipeline acceleration programs jointly with sales team•Implement target account strategy to support account based selling•Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow

•Leverage market research into actionable marketing and business development initiatives •Support integrated campaigns and events with branding, direct mail, email, website, content optimization and social media •Evaluate tools, resources and processes to better support multi-channel market activity, increase cross-functional collaboration and reduce churn

•Define target audiences and messaging used in the creation of high-impact, customer facing content to clearly communicate value, positioning and unique advantage of solutions•Conduct market research to recommend business opportunities•Develop marketing and sales report dashboards to track and monitor sales and marketing progress against established KPIs

Atlanta Metropolitan Area

*Multi-disciplined marketing lead responsible for driving record-high campaign response rates (371% ROI) in key national, regional and local markets•Remotely managed a team of three marketing professionals and key vendor and agency relationships•Developed and led execution of strategic B2B marketing tactics tied to annual revenue goals of $120M+•Tailored customized programs, messaging and channels to specific high value accounts•Cultivated and managed relationships with strategic partners in support of $2.5M grant fulfillment initiatives•Spearheaded local customer donation programs and third-party fundraisers post large scale disasters to ensure regulatory adherence and ROI thresholds were maintained•Defined go-to-market plans from audience segmentation through the crafting of unique value propositions and offer cultivation for new and existing products and services•Provided editorial direction and oversaw the creation, production and targeting of all marketing materials for direct mail, email, social media, drip campaigns and beyond•Evaluated tools, resources, processes and KPIs to better support increased cross-functional collaboration, stakeholder adoption and usage•Monitored and recommended business opportunities based on insights from market research, industry trends, competitive intelligence and an understanding of the parameters for acceptable levels of risk and ROI•Optimized sales, market share and revenue growth while minimizing marketing expenditures

Greater Atlanta Area

*Created National Marketing Promotion that Increased Home Sales 79% and Decreased Cancellations 62%•Created and managed annual budget of $1.48M, monthly sales and expense forecasts •Conducted margin analysis, market research and monitored in-life performance to determine product demand, viability and profitability •Developed engagement strategy for prospects based on their on-line behavior utilizing Eloqua, an online campaign management platform, to ensure meaningful touchpoints which increased scheduled appointments 48%

Silver Springs, Maryland

*Developed Strategic Community Engagement Plan in partnership with Education Sponsorship which resulted in a new revenue stream and an 85% revenue gain•Worked with key stakeholders to write and distribute product communication strategy and application related collateral material to support branding and subscriber acquisition campaigns that averaged a 2% take rate•Identified and developed relationships with marketing, public affairs, legal, and media relations key decision makers in the Top Fifty Strategic Markets to develop distribution partner strategies•Negotiated sponsorship agreements with multi-system operators throughout the United States to support marketing goals, brand awareness and increase brand value

*Launched and Managed Commercial Sales and Marketing which resulted in 91% Product Growth *Created Additional Advanced Product Sales Channel with Cable Store Commission Plan •Created and managed annual budget of $4.52M, monthly subscriber and expense forecasts and system P&L Statements •Managed two marketing professionals, thirty direct sales representatives, four tap auditors and the commercial sales department•Developed and implemented added value campaigns with ad sales, programmers, local businesses, government affairs and creative agencies which resulted in 32% churn reduction •Developed integrated promotional tactics including sweepstakes, reward programs and gift with purchase for Video Services, High Speed Internet and Digital Voice

*Created a New Build Manager Referral Program to Increase Video Penetration in Select Properties by 40%*Launched and Managed Demographic Database •Developed monthly subscriber forecasts and managed annual budget of $2.71M •Created and implemented a disaster recovery communication plan •Implemented segment marketing programs to drive acquisitions and improve sales conversion•Managed First in New Development Initiative designed to increase penetration, revenue, and retention•Managed multiple creative agencies and created employee newsletter

*Two First Place NAMIC Awards for tactics in the categories of Direct Mail and Out of Home Marketing *Managed sales and marketing efforts at local events which resulted in highest sales total in Region history•Assembled cross departmental teams to execute six month special Multi-Unit Property Competitive Winback Project• Executed Falconsvision promotion which included strategic mailings, street teams, co-branded promotional items and Atlanta Falcons game day events designed to drive cross platform sales and awareness

•Increased leasing rates by launching and implementing dynamic sales and marketing strategies•Recommended business opportunities based on industry knowledge, identifying trends and market analyses•Assisted in creative development and channel strategy mix