Maleka Burnette Email & Phone Number

United States

• Build deep understanding of the US, UKI, DE technology markets and Promethean’s products to understand unique business insights and opportunities
• Execute strategic marketing plans that leverage data, analytics, and segmentation to identify opportunities and insights that improve performance and deliver on objectives
• Manage GTM activities around new product launches, working across functions and marketing operations to align marketing plans and timing
• Maintain and communicate a roadmap and calendar of events, initiatives, and campaigns
• Manage paid media opportunities as part of the marketing plan mix
• Develop and maintain strong working relationships with external vendors and agencies

• Partner with global campaigns, content marketing, and communications to ensure platforms and programs meet marketing requirements
• Plan and rollout regional extensions of national programs in support of customer base retention and growth objectives
• Forecast, measure, analyze and report on impact of marketing programs
• Evaluate and implement marketing activities crafted to expand customer footprint, customer retention and advocacy
• Manage live, virtual and hybrid events included in overall marketing mix and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement, response rates and leads

Alpharetta, Georgia, United States

• Develop quarterly and yearly marketing plans designed to drive demand and increase awareness
• Optimize net new acquisition marketing programs across online properties, web, paid social, email and virtual events
• Develop and implement pipeline acceleration programs jointly with sales team
• Implement target account strategy to support account based selling
• Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow

• Leverage market research into actionable marketing and business development initiatives
• Support integrated campaigns and events with branding, direct mail, email, website, content optimization and social media
• Evaluate tools, resources and processes to better support multi-channel market activity, increase cross-functional collaboration and reduce churn

• Define target audiences and messaging used in the creation of high-impact, customer facing content to clearly communicate value, positioning and unique advantage of solutions
• Conduct market research to recommend business opportunities
• Develop marketing and sales report dashboards to track and monitor sales and marketing progress against established KPIs

Atlanta Metropolitan Area

• Multi-disciplined marketing lead responsible for driving record-high campaign response rates (371% ROI) in key national, regional and local markets
• Remotely managed a team of three marketing professionals and key vendor and agency relationships
• Developed and led execution of strategic B2B marketing tactics tied to annual revenue goals of $120M+
• Tailored customized programs, messaging and channels to specific high value accounts
• Cultivated and managed relationships with strategic partners in support of $2.5M grant fulfillment initiatives
• Spearheaded local customer donation programs and third-party fundraisers post large scale disasters to ensure regulatory adherence and ROI thresholds were maintained

Greater Atlanta Area

• Created National Marketing Promotion that Increased Home Sales 79% and Decreased Cancellations 62%
• Created and managed annual budget of $1.48M, monthly sales and expense forecasts
• Conducted margin analysis, market research and monitored in-life performance to determine product demand, viability and profitability
• Developed engagement strategy for prospects based on their on-line behavior utilizing Eloqua, an online campaign management platform, to ensure meaningful touchpoints which increased scheduled appointments 48%

Silver Springs, Maryland

• Developed Strategic Community Engagement Plan in partnership with Education Sponsorship which resulted in a new revenue stream and an 85% revenue gain
• Worked with key stakeholders to write and distribute product communication strategy and application related collateral material to support branding and subscriber acquisition campaigns that averaged a 2% take rate
• Identified and developed relationships with marketing, public affairs, legal, and media relations key decision makers in the Top Fifty Strategic Markets to develop distribution partner strategies
• Negotiated sponsorship agreements with multi-system operators throughout the United States to support marketing goals, brand awareness and increase brand value

• Launched and Managed Commercial Sales and Marketing which resulted in 91% Product Growth *Created Additional Advanced Product Sales Channel with Cable Store Commission Plan
• Created and managed annual budget of $4.52M, monthly subscriber and expense forecasts and system P&L Statements
• Managed two marketing professionals, thirty direct sales representatives, four tap auditors and the commercial sales department
• Developed and implemented added value campaigns with ad sales, programmers, local businesses, government affairs and creative agencies which resulted in 32% churn reduction
• Developed integrated promotional tactics including sweepstakes, reward programs and gift with purchase for Video Services, High Speed Internet and Digital Voice

• Created a New Build Manager Referral Program to Increase Video Penetration in Select Properties by 40%*Launched and Managed Demographic Database
• Developed monthly subscriber forecasts and managed annual budget of $2.71M
• Created and implemented a disaster recovery communication plan
• Implemented segment marketing programs to drive acquisitions and improve sales conversion
• Managed First in New Development Initiative designed to increase penetration, revenue, and retention
• Managed multiple creative agencies and created employee newsletter

• Two First Place NAMIC Awards for tactics in the categories of Direct Mail and Out of Home Marketing *Managed sales and marketing efforts at local events which resulted in highest sales total in Region history
• Assembled cross departmental teams to execute six month special Multi-Unit Property Competitive Winback Project
• Executed Falconsvision promotion which included strategic mailings, street teams, co-branded promotional items and Atlanta Falcons game day events designed to drive cross platform sales and awareness

• Increased leasing rates by launching and implementing dynamic sales and marketing strategies
• Recommended business opportunities based on industry knowledge, identifying trends and market analyses
• Assisted in creative development and channel strategy mix