• Oversee all touch points of operations. sales, supply chain, and customer experience. • Managed, set goals, and delegated to a team of leadership in charge of their own teams. • Use metrics and data to manage, monitor, goal-set and report on the status throughout operations.• Training and developing teams and micromanaging processes when necessary.• Improving KPIs and conversation rate of customer to our product.• Conduct Market Research to develop an understanding of the competition, opportunities and target customers.• Oversaw 24-hour call center for customer care and technical support.• Developed monthly, quarterly, and annual sales goals for sales team and online sales.• Created a task force for national distribution channels.• Developed and implemented a nationwide marketing strategy.

• Negotiate with vendors regarding price, product specifications, and transaction details.• Manage marketing and promotions to increase product sales. • Conduct research, collect data, and monitor economic trends. • Implement new/current product strategies to enhance business efficiency. • Develop and maintain strategic supplier relationships, altering the supplier’s mindset into a partner’s mindset. • Control associate productivity and sales activity; acknowledge and communicate performance to associates; motivate and train associates to achieve full potential.• Model sales expectations by utilizing various techniques and key performance indicators. • Negotiate annual contracts for rates on products among the distribution network.• Traveled as needed domestically and international.

• Performing activities to increase and sustain membership levels and grow the awareness of the organization among members and target audiences by maintaining the website, managing social media; assisting volunteer members, creating E-Blasts, membership campaigns, tracking each marketing campaign and preparing performance analysis reports of post marketing campaigns.• Marketing campaigns with Google Analytics, digital marketing, web analytics.• Experienced in conversion rate optimization.