Malena Hood Email & Phone Number

Perth

As a Key Account Manager for PFD Foodservice, I manage all key National and State Accounts for Western Australia. • Establish and maintain productive and professional relationships with new and existing clients• Manage client relationships by maintaining regular phone contact, ensuring all client calls or issues are rapidly responded to• Resolves queries between the client and the internal team, ensuring mutually beneficial outcomes for all stakeholders• Meet and exceed sales budgets, whilst ensuring client satisfaction• Identify new business opportunities within the market • Progress reporting and estimated forecasts for internal and external stakeholders • Reporting to Management Team regarding market and competitor findings

Perth, Australia

As the owner of Tiger Café, I was responsible for overseeing the daily management of all café operations.Including:• Staff management ensuring high standards of customer service• Staff rostering, and task delegation • Hiring, training, and onboarding staff • Established effective Quality Control and Assurance procedures • Management of financial responsibilities including accounts payable and receivables• Monitoring inventory and ordering stock• Vendor and Supplier management • Performed all administration and visual merchandising responsibilities• Ensured all staff comply with safe food handling procedures• Adherence by all staff of OH&S standards

Perth, Australia

Key Achievements:• Successfully secured 50 new accounts within a 6-month period, valued at $600K P/A (growth of 50%)• Awarded the National Tony Sales Award in 2008• Successfully achieved NPS targets in all categories; and achieved targets in Trade Spend• Consistently achieved sales budgets for every yearResponsibilities:• Established new business accounts, and managed all key sales accounts throughout Western Australia• Managed and achieved state sales budget for beverage solutions• Managed the state distributor accounts• Development of business growth strategies, business opportunities and key customers to target• Client relationship management through regular client engagement • Monthly reporting and sales forecasting • Liaised with Service Contracts to ensure adherence to contractual obligations and parameters• Liaised with the National Key Account team for the purposes of major agreed opportunities• Developed and implemented the promotional program with distributors• Working on special projects as directed by Head Office• Managed the confidential client tender process• Oversaw compliance, ensuring all customers were working in accordance with Nestle trading terms and conditions• Drove team performance through staff motivation and successful team leadership • Facilitated sales and team meetings • CRM Database management

Perth, Australia

I oversaw the management of all major accounts and contracts throughout the West Australian region, identified new business opportunities, and secured new major accounts through building mutually beneficial professional relationships with key decision making stakeholders.• Managing stock levels and providing estimated forecasts for the production team• Negotiating and managing all customer contracts on all levels• Overseeing the confidential tender processes• Maximising professional opportunities within existing accounts• Implementing effective promotional plans and introducing new product lines • Developing new products and tailoring solutions to meet the specified needs of the client

Perth, Australia

Responsible for all distributors across Western Australia, achieving state budget, and leadership of company representatives. I consistently met and exceeded sales targets, including revenue targets, new business targets, and new product introductions.• Established and maintained effective relationships with all distributors • Identified new product opportunities within the existing range• Development of business growth strategies, business opportunities and key customers to target • Delivered training sessions to distributors, provided knowledge of products and quality• Delivery of team meetings, and oversee sales and team performance• Conducted distributor business reviews • Collaborate with distributors to assist them in meeting their objectives through the identification and matching of Simplot products, services and terms of business• Successfully negotiated state terms and continually reviewed the performance of business partnerships • Forecasted future products sales and state requirements to ensure manufacturing levels were maintained to meet state demand• Reporting to the National Food Service Manager on sales performance, market trends, and competitor information

Perth, Australia

Awarded the National Sales Person of the Year for 2004. Managed a territory of major accounts within the foodservice industry throughout metropolitan and regional Western Australian. Responsible for maximising the sale of branded products within each territory to achieve marketing, sales objectives, and sales targets. • Met and exceeded sales targets, including revenue targets, new business targets, and new product introductions• Continually met new product quotas and successfully introduced new product ranges to market• Negotiated pricing structures with distributors ensuring mutually beneficial scenarios for both parties • Assessing customer product usage and forecasting future needs to ensure product availability, quota attainment, and monitoring pricing/usage structures• Identified new business opportunities to achieve new business objectives through new products within existing accounts, identified new accounts or utilised relationships with major accounts and distributor representatives • Monitoring market and industry trends• Facilitating monthly reporting on key performance indicators and market intelligence information