Developing foundational UX Research processes, providing guidance and mentoring to foster research excellence across teams.

Led generative research on digital credential solutions, providing actionable insights to improve workflows and empower learners and teachers globally.Guided workshops and research sessions with cross-functional teams to enhance teachers' access to admin-approved apps, improving efficiency and ease of use in learning systems.

Built and led Newsela’s UX Research team, including hiring and mentoring researchers, managed and prioritized studies, and conducted qualitative and quantitative research to provide actionable insights to impact over 3.3 million teachers and 40 million students.Implemented best practices for UXR work in a fast-paced, complex environment, including creating standards and metrics for generative, formative, and summative research (user interviews, concept testing, usability studies, surveys, beloved metrics).Facilitated cross-functional collaboration to ensure research impact at each step of the product development cycle.

Led UX Research for all digital products (mobile, web, connected TV) across Discovery Lifestyle brands by designing and conducting studies using qualitative (user interviews, concept testing, usability, ethnographic studies) and quantitative methods (surveys, a/b test, data analysis, and analytics).Evangelized research findings ensuring alignment with strategic goals and cross-functional collaborationSpearheaded UXR for the Food Network Kitchen App, achieving 3.5 million monthly users and 500K premium subscribers in the first 12 months.

Managed and conducted UX Research studies to support product discovery and validation, including vendors for recruiting and secondary research.Created and maintained user panels and a library of key UX trends.

Manage and design UX Research studies to support product discovery and validation with insights on target audiences, consumer needs, competitive landscape and other areas of opportunity (including improving user experience on our existing platforms) through qualitative and quantitative methods.Creation, and maintenance of library documenting key UX trends, highlight users insights, and users needs, goals and audience profiles and behaviors.

Conducted strategic UX research for B2B products using qualitative methodologies to identify and address user needs, proactively solve UX concerns, and deliver actionable recommendations that improved product design and user experience.

Led UX research across multiple platforms (web, mobile, apps) for different brands (Univision, UnivisionSport, Uforia), conducting usability tests, surveys, and heuristic evaluations to enhance product design and strategy, while establishing UX metrics to track and demonstrate the impact of design changes on user experience for domestic and LATAM audiences.

Led UX research across multiple platforms (web, mobile, apps) for different brands (Univision, UnivisionSport, Uforia), conducting usability tests, surveys, and heuristic evaluations to enhance product design and strategy, while establishing UX metrics to track and demonstrate the impact of design changes on user experience for domestic and LATAM audiences.

Lead, design and manage quantitative and qualitative research using different methodologies, surveys design and data analysis for multinational companies on domestic and international projects. Collaborate on the development of research reports to identify specific industry drivers and trends.

Contribute to identify revenue drivers trends by introducing quantitative tools such as STATA to the team to facilitate data analysis.