Develop and foster authentic, strategic relationships with grocery retailer buying offices to drive improved volume and revenue across the Western US. Generated an incremental $1.0MM Margin, creating positive end to 2024 across all major metrics.Secured incremental +15 LTO programs with customer HQ support, driving incremental 400K cases.

Lead as the key Coca-Cola call point for Safeway Northern California Division, stretching across California, Nevada, and Hawaii, driving over 7MM cases in volume and over $100MM in Sales. Partner with division leadership to create sustaining points of inspiration across multiple categories to increase basket size in units and $.

Build authentic business partnerships with key regional retailers, like Nugget Markets, North State Grocery, C&S Wholesalers, and WinCo Foods, managing price package and joint business plans to drive units and $ sales.

Develop new business for Coca-Cola through prospecting and networking opportunities within the on-premise channel. New business building between local restaurants and bars to key accounts like CalPERS and Golden 1 Center.

Be the expert in assigned territory on: retailers; sales conditions; typical customer base per account/territory as a whole for the company.Understand retailers needs and wants for each specific account, as well as each retailer's personal preferences.Utilize different sales approaches and overcome objections on a daily basis.Create daily reports and business plans to track past, present, and future success within each account and the territory as a whole.Effectively communicate with managers as to successes, objections, and future plans for each account and the territory as a whole.