Malene Holm Email & Phone Number

Copenhagen, Dk

Copenhagen Municipality, Capital Region Of Denmark, Denmark

Copenhagen, Capital Region, Denmark

Leading Nordic universal bank among the top 10 banks in Europe. Nordea help customers realize their dreams and aspirations - and have done so for 200 years - in more than 16 countries. Alongside Digital services, Nordea serve customers through a network of branches, subsidiaries and representative offices throughout Europe and the rest of the world, including the four Nordic home markets: Denmark, Finland, Norway and Sweden. Shares are traded on the Copenhagen, Helsinki and Stockholm stock exchanges.KEY RESPONSIBILITIES• Strategic marketing communication projects development, e.g. KPI framework for effective spend • Supporting peers with marketing and media strategy, planning and budgeting - setting KPI targets• Senior team leader driving agency assessments aligning with stakeholders, procurement and legal • Developing and governing marketing agency requests agreements - optimizing relationships • Owning and managing the Nordea Brand, Advertising, Digital and Media agency agreements • EUR 2-digit+ mio. budget liability associated with existing and new marketing agency contracts ESG (Environmental, Social, and Governance): AccessibilityOn behalf of Group Brand, Marketing & Communication, the key driver for Nordea Accessibility Programme implementation - beyond regulatory requirements. Working strategically with programme Sponsor and Manager to increase customer benefits including Diversity and Inclusion perspective - together with representatives of all of Nordea’s other Business Area and Group Function appointed key drivers. Supporting compliance with Web Content Accessibility Guidelines (WCAG) and supporting the Nordea Responsible marketing policyIMPLEMENTING & OPTIMIZING 1. OF IT'S KIND, FUTURE AGENCY COLLABORATION, ACROSS COUNTRIES: OPEN AGENCY FOR MEDIA & CONTENT - WITH GROUPM: https://www.groupm.se/news/nordea-valjer-groupm-nordic-for-att-skapa-ett-byrapartnerskap-for-framtiden/

Copenhagen Area, Capital Region, Denmark

Working for TPCast Technologies Inc. A Chinese leading-edge scale-up tech company with intellectual property rights within wireless communications and VR. KEY RESPONSIBILITIES• Brand strategy & planning, establishing agency network relationships, demo events and driving PR coverage• Website and Social Media communications and content planning - partner links, media review engagement• Channel Marketing - driving overall launch and efficient implementing campaign activities aligned with SalesSupporting TPCast’s with the launch of TPCAST wireless adapters for HTC VIVE and Oculus Rift, in Europe - the world’s first commercial wireless VR solutions, created by TPCAST. Available to Consumers in Europe by Q4 2017. Further, the announcement of TPCAST supporting Cloud VR in November 2017 and wireless technology for Windows MR platform, launched in Q1 2018.

Copenhagen Area, Capital Region, Denmark

KEY RESPONSIBILITIES• Managing and developing the marketing team as well as external partners and various agencies• Market strategy development participation - working with Sales and Business support (Finance)• Brand building – associating with innovation through PR, HW/SW campaigns and Digital services• G2M planning ensuring correct allocation of team resources and strong campaign executions• Developing engaging campaigns with the team - focus on PR, Content media and Digital channels• Supporting Sales and collaborating with Business support ensuring a coordinated effort • Insights on customers and media landscape, contributing to planning of the future business

Copenhagen Area, Denmark

KEY RESPONSIBILITIES• Marketing strategy and planning development in alignment with International wider strategies• Brand activation activities leveraging PR, direct (CRM), digital marketing and Social Media• Managing and leading a team of Marketing specialists working with Brand campaigns and Partners• Supporting Sales for sell-in and sell-out with Partners, planning aligned GTM efforts with Product team • Advertising, relationship, Retail and (digital) media agency management - through the line integration• Partner marketing strategy and campaign support focusing on creating impactful sales results• Research and customer insights including analysing data and making business recommendationsGLOBAL MARKETING STRATEGY CASEAdapting and implementing Global marketing concept “As recommended by” to fit Nordic markets- click on below visual/link to 'HTC skifter reklamestil' by Markedsføring about how this new strategy was implemented in Nordics.PARTNERSHIP BRANDING CASECooperation with Elle magazine as sponsor of the Elle Style Awards 2013: Cooperating influencers acting as ambassadors of the Brand. Promoting then HTC Hero product (HTC One) live at the Award show and implementing Brand name in promo of and during the TV broadcasted version of the show.Leveraging Owned media: websites, Mobile app, CRM/e-mail marketing and Social media.- click on below visuals/link to ’Få modenyheder direkte på din mobil’, about fashion newsfeed integration on HTC One in Nordics specifically.

Copenhagen Area, Denmark

KEY RESPONSIBILITIES• Paid & Owned media and Channel Marketing planning & implementation• Establishing and managing agencies across the Nordics, large kr. millions media budget • The media landscape, media market, media negotiations and the overall eco system• Developing, implementing and evaluating ATL/BTL campaigns across the Nordics • Ensuring effective implementation of regional and country marketing activities• Paid & Owned media marketing budget accountable for commercial product launches• Managing above and below the line activity as part of the overall business plan AWARDED "BÄSTA MARKNAD CHEF"Winner of the award "Bästa Marknad Chef" in Sweden in the category Mobile phones - by Resumé *The awards was given at a recurring annual award show where marketing and communication professionals are awarded for their efforts within various industries.https://www.resume.se/nyheter/artiklar/2010/10/27/har-ar-sveriges-101-basta-marknadschefer/

Copenhagen Area, Denmark

KEY RESPONSIBILITIES• Managing a team of Account Manager and Media planners • Profitability and satisfaction of the portfolio of the clients in my team • New business pitches together with x-functional teams of specialists • Developing media strategy guidelines for clients operating Nordic hub

Copenhagen Area, Denmark

KEY RESPONSIBILITIES• Accountable for some of the largest clients within Telco, Retail and FMCG • Managing TDC Mobile and shop consultancy and co-responsible for Group projects• Co-responsible for the professional development of Account Managers in the team • Contributing strategically and tactically to clients marketing plans and campaigns• Balancing offline and online campaigns with regards to timing and dosage of activities • Carrying out media strategy and planning for clients, leveraging research & insights• Developing recommendations for “go to market” strategies and planning executions• Client Management presentations and sell-in of plans and ideas

Copenhagen Area, Denmark

KEY RESPONSIBILITIES• Accountable for various clients ranging from medium to larger size media spenders• Consulting across all platform, managing e.g. Johnson & Johnson, Microsoft (Windows Vista) • Contributing to clients marketing plans with the use of research results and insights • Developing media strategies & plans and evaluating to improve future activities• Client Management and budget accountable including scouting new business prospects• Coop with external business partners to optimize clients output of marketing investments

Copenhagen Area, Denmark

KEY RESPONSIBILITIES• Planning, negotiating, implementing and evaluating digital campaigns • Advising internally on trends and opportunities within digital media projects• Close cooperation with media partners to develop alternative/creative formats• Analyzing statistics to improve website usability and campaign performance

Copenhagen Area, Denmark

KEY RESPONSIBILITIES• Drawing up questionnaires, collecting the resulting data and writing reports • Frame working and coordinating qualitative research executed by colleagues • Interpreting results of qualitative and quantitative tests for client reports• Producing competitive reports, price/quality graphs, target audience profiles

Master’S Degree, Masters Of Economics And Ba - Specialty In Marketing / Cand.Merc. (Emf)

Certified Professional In Digital Marketing, Digital Marketing

SEO, PPC, Display, E-mail Marketing, Social Media, Mobile, Analytics, Strategy and Planning This diploma has updated my competencies.

Leading The Way | Management Development Programme, Organizational Leadership

The aim of the programme was to develop management skills and support the overall capability and success in a middle management role..

Summer University, Strategic Innovation & Business Development

Kurset har bl.a. givet en praktisk vinkel på analyse af relationer mellem strategi, teknologi og konkurrenceevne, med det sigte at fremme.

Diploma In Marketing Communications, Consumer Behavior/Planning, Communication Theory, Strategy And Management, Digital/Interactive Media

The education has given me overview, knowledge and tools to ensure the right timing and dosage of the marketing effort. Further is has.

Fuhu Summer University In Innovation And Entrepreneurship

Highlights: - University lectures on start-up businesses with a focus on how to analyze markets developing business ideas and plans.

Strategic Media Planning

A course in strategic media planning, with a specific focus on the use of weeklies and magazines. Facilitated by the Danish Magazine.

One Semester, As Part Of Studying Bachelor Of Ba - Specialty In Commercial Law

Bachelor’S Degree, Bachelor Of Ba - Specialty In Commercial Law