Malene Jordt Andersen Email & Phone Number

København, Hovedstaden, Danmark

Copenhagen

I help companies succeed in creating profitable growth. I help with strategy development, planning and execution of effective sales, marketing, and communications.Strategic advice & analysis• Sales & Marketing Strategy and Planning incl. KPI-target setting• ROI follow up to support the company's overall goals • Optimization of sales and communication processes• Branding and positioning strategy• Competitor and market analysis• Customer satisfaction surveys… Show more I help companies succeed in creating profitable growth. I help with strategy development, planning and execution of effective sales, marketing, and communications.Strategic advice & analysis• Sales & Marketing Strategy and Planning incl. KPI-target setting• ROI follow up to support the company's overall goals • Optimization of sales and communication processes• Branding and positioning strategy• Competitor and market analysis• Customer satisfaction surveys and follow-up plans• Sales optimization through new segmentation and contact strategies• Help companies to choose advertising and media agency Customer, additional and cross sales• CRM and customer loyalty programs• E-mail marketing, Newsletters and permission marketing• Customer satisfaction surveys and follow-up plansNew Bizz• Development of a contact strategy• Tactical campaign management & product launch• Digital sales & marketing (CRM, lead scoring, automation, e-commerce,Web/SEO, SEM, online campaigning…) Show less

Hovedstaden, Danmark

Hovedstaden, Danmark

Projektleder med hovedansvaret for SMV:fintech-projekt, der drives i samarbejde med Industriens Fond og DI. Læs mere om projektet her: https://www.businessinsights.dk/copenhagen-fintech-dk/danske-smver-skal-digitalisere-sig-ud-af-krisen-ved-hjaelp-af-innovative-fintech-loesninger/

Københavnsområdet, Danmark

Søborg

Responsability: Plan, track, optimize and execute the local B2C and B2B marketing strategies in the Danish business unit - in close collaboration with local sales management and go-to-market unit. Also responsible for developing a common customer communication program in Sweden, Norway and Denmark. _____________________________________________________________________________Focus on both B2C & B2B: Digital marketing, integrated marketing, SEM, leads, CRM, customer loyalty programs… Show more Responsability: Plan, track, optimize and execute the local B2C and B2B marketing strategies in the Danish business unit - in close collaboration with local sales management and go-to-market unit. Also responsible for developing a common customer communication program in Sweden, Norway and Denmark. _____________________________________________________________________________Focus on both B2C & B2B: Digital marketing, integrated marketing, SEM, leads, CRM, customer loyalty programs, churn reduction, content marketing, KPI & ROI, brand strategy, re-branding campaigns, market positioning strategy, social media strategy & advertising, Nordic cooperation, change management, sales optimization & support, Big Data marketing, product launch, testimonials, campaign management, media strategy, customer satisfaction surveys, blogs. Show less

Copenhagen Area, Denmark

My responsibility included all B2B marketing at Telenor Denmark, comprising branding, advertising campaigns, digital marketing, retail marketing, generating leads, e-newsletters, PR, customer events and loyalty programs. My department of 8 staff members supported a sales organization of 130 business consultants, two external telemarketing agencies and 90 retail stores around Denmark.Focus on B2B: Brand development, web site traffic growth, advertising revenue, digital Marketing… Show more My responsibility included all B2B marketing at Telenor Denmark, comprising branding, advertising campaigns, digital marketing, retail marketing, generating leads, e-newsletters, PR, customer events and loyalty programs. My department of 8 staff members supported a sales organization of 130 business consultants, two external telemarketing agencies and 90 retail stores around Denmark.Focus on B2B: Brand development, web site traffic growth, advertising revenue, digital Marketing, integrated Marketing campaigning, SEM, leads, CRM, customer loyalty programs, customer communication, churn reduction, content marketing, KPI & ROI, brand strategy, re-branding campaigns, market positioning strategy, change management, sales optimization & support to both Telemarketing and KAM, Big Data marketing, product launch campaigns, direct marketing,testimonial, campaign management, media strategy, customer satisfaction surveys, trade marketing, digital newsletters, PR. Show less

København, Danmark

Responsibility: I supported a sales organization of 60 business consultants from telemarketing consultants to key account managers. Focus on B2B: Digital marketing, integrated marketing, SEM, leads, CRM, customer loyalty, customer communication, churn reduction, content marketing, KPI & ROI, brand strategy, market positioning, change management, sales optimization & support to both telemarketing and kam, Big Data marketing, product launch campaigns, direct marketing campaigns, campaign… Show more Responsibility: I supported a sales organization of 60 business consultants from telemarketing consultants to key account managers. Focus on B2B: Digital marketing, integrated marketing, SEM, leads, CRM, customer loyalty, customer communication, churn reduction, content marketing, KPI & ROI, brand strategy, market positioning, change management, sales optimization & support to both telemarketing and kam, Big Data marketing, product launch campaigns, direct marketing campaigns, campaign management. Show less

København, Danmark

Responsability: Tactical and operational responsibility for all B2B marketing in close cooperation with sales management Focus on B2B: Digital marketing, integrated marketing, leads, CRM, customer loyalty, customer communication, churn reduction, content marketing, KPI & ROI, market positioning, change management, sales optimization & support to both telemarketing and kam, big data marketing, product launch campaigns, direct marketing campaigns, campaign management, media strategy… Show more Responsability: Tactical and operational responsibility for all B2B marketing in close cooperation with sales management Focus on B2B: Digital marketing, integrated marketing, leads, CRM, customer loyalty, customer communication, churn reduction, content marketing, KPI & ROI, market positioning, change management, sales optimization & support to both telemarketing and kam, big data marketing, product launch campaigns, direct marketing campaigns, campaign management, media strategy, customer satisfaction surveys, competitor & market analysis. Show less

København, Danmark

Responsible for developing sales materials, newsletters and marketing campaigns in Denmark, and test piloting for the Nordic countries, creating a company website and intranet in a new CMS-system.Note: Schenker is the world’s second largest transportation and logistics services provider based on revenues and performance.Focus on B2B: Sales support & sales litterature, digital newsletter, web development, intra & extranet development, crm, customer communication, churn reduction,… Show more Responsible for developing sales materials, newsletters and marketing campaigns in Denmark, and test piloting for the Nordic countries, creating a company website and intranet in a new CMS-system.Note: Schenker is the world’s second largest transportation and logistics services provider based on revenues and performance.Focus on B2B: Sales support & sales litterature, digital newsletter, web development, intra & extranet development, crm, customer communication, churn reduction, content marketing, KPI & ROI, direct marketing campaigns, campaign management, customer satisfaction surveys. Show less

Ma In Business, Language And Culture (Cand.Negot), Social Sciences (Economy, Marketing And Management) And Humanities (Language, Culture And Comm

High School Student, Mathematical-Physical