I specialize in sustainable business transformation, business development, and strategic branding and communication.My expertise spans internal and external strategies, branding, market and consumer insights, project management, performance optimization, and the facilitation of workshops and organizational change processes. I have a proven track record in designing and leading workshops and driving impactful organizational change initiatives.Key skills include:Certified Sustainable Business Transformation: Up-to-date with the latest knowledge and practices to achieve meaningful results in sustainability-driven business change.Branding Strategies: Skilled in analyzing brand DNA, strategically positioning brands, and crafting brand missions, strategies, and comprehensive plans.Consumer Insights & Customer Journey: Experienced in qualitative user research, customer journey mapping, and implementing improvements to enhance customer experiences.Market and Consumer Insights: Expert in generating valuable insights into market dynamics, consumer behavior, and organizational culture through both qualitative and quantitative research.Go-to-Market Strategies: Proficient in planning and executing effective go-to-market strategies that drive product and service success.Workshop Design and Facilitation: Extensive experience in designing and leading workshops, co-creation sessions, and organizational change processes, frequently using Appreciative Inquiry methods.My experience encompasses a broad range of project types across both business-to-business (B2B) and business-to-consumer (B2C) sectors.For inquiries or further discussions, please feel free to contact me at +45 6166 2373 or via email at ml@maleneleth.dk.