Malene Linderoth Email & Phone Number

Aarhus, Dk

Düsseldorf, De

Assessing opportunities to invest in digital solutions for Healthcare, Biotechnology, E-learning, Marketing, Renewables and Environment

Indre By, Hovedstaden, Dk

The Danish Management Society (VL) comprises top executives from Denmark’s business community. Our objects clause is worded as it was articulated by the founders of the Society on 8 April 1965:VL is committed to foster and encourage the knowledge and understanding of modern leadership. Accordingly, it is the aim to contribute to financial success, social progress and general improvement of the conditions of our society.We work to enhance our members’ ability to shoulder not only managerial tasks, but also the unique responsibility instilled in business leaders as fellow citizens.All told, we have 4,000 members, organised into network groups (VL groups) of roughly 30–40 each. Membership is by invitation only. In other words, it is not possible to buy access to the Society.

Lystrup, Middle Jutland, Dk

Consulting firm providing support to businesses within the Life Sciences industry in all aspects of marketing strategies, market introduction, collecting voice of customer and change management.

Norderstedt, De

Promoted to manage the P&L of 2 business lines as leader of a 15-member team. Boosted revenues double digit by building a new scalable organisation to bring a new business line to market. Elevated performance through innovative strategy planning, supporting product roadmaps, marketing, collaborative team building, and sales enhancements while maintaining the focus on customers. Orchestrated commercial integration of an acquired company, establishing governance and a long-term growth strategy. Collaborated with distributors to ensure cohesive sales practices, team training, and business management. Introduced a marketing plan and played a key role in business model rollout across assigned sales regions. Turned the team into a business partner by transparency in communication, strategic direction, and positive leadership changes.

Norderstedt, De

Embraced newly-formed position as a member of a management team focused on coaching and supporting enhanced creation of customer-focused marketing plans and business cases. Drove the full lifecycle of projects ranging in size, value, and complexity. Reported to the VP of Marketing. Pioneered the design of a product lifecycle for EMEA in collaboration with the regulator, covering IVD and medical devices. Spearheaded redesign of the second largest business unit in EMEA, encompassing desktop market research, market survey design, and business as well as distributor negotiations strategy planning. Analysed the immunochemistry market in EMEA to identify potential for launching new business unit in the region, covering customer demands, competitive landscapes, and technology movements/developments. Uncovered and recommended a potential target for M&A, presenting value and preparing a comprehensive report.

Chicago, Us

Spearhead the development of a 3- to 5-year marketing strategy, and the design, launch, and implementation of tactical marketing communication activities. Transformed a reactive and disjointed team into a strategic business partner in 1 year by providing team development and coaching focused on mastering the intricacies of business challenges and company strategy in order to provide optimal support. Created clear infrastructure and lines of communication to maximise compliance, performance, and creativity by establishing the team as a tactical partner to the marketing organisation. Revitalised numerous strategic concepts with comprehensive strategic pans and management including adopting leadership of M&A activities.

Chicago, Us

Directed the innovative planning and execution of all phases of an EMEA marketing plan blending traditional tactical marketing activities with product and application knowledge. Reversed a years-long 20-30% decline of a key product line into 60-70% growth of revenue and a 30% increase in the sales funnel by changing the mindset of the sales force on a new joint venture with the historical GE competitor from apprehension to cohesion and support. Halted declining sales resulting from the faltering integration of a newly acquired US-based company by conducting a complete turnaround via change management exercises and extensive product training; achieved successful integration and 10-15% growth. Helped organise 2 major EMEA sales conferences on market segmentation, elevator speeches, product launches, and CAP sessions.

Chicago, Us

Formulated a novel sales strategy to maximise sales and strengthen and expand strategic relationships. Leveraged social media, search engine optimisation tactics, and state-of-the-art web techniques and trends for development and execution of an online branding and marketing strategy for a diagnostics product. Coordinated and led all aspects of a value- and need-based market segmentation project; utilised in later roles as Modality Leader and Strategic Marketing Leader where it was implemented in EMEA, and used by communication leaders to generate segment-specific marketing material. Laid the current foundation for the long-term company strategy by initiating an additional value- and need-based market segmentation project, win/loss analyses, and product concept testing. Built the reputation as one of the go-to people on market segmentation in the Life Sciences organisation.

Chicago, Us

• Promote, represent and sell Customized BioProcess Solution, CBS product lines on the European market to achieve sales objectives.• Lead finding and qualification of CBS products leads by:o Supporting the local AM and SDM in lead qualification, customer visit, customer seminars, exhibitions and workshops. o Participating in planning, developing, implementing and follow up on sales and activity plans, key account plans and other sales development activities.• Responsible for pricing, quotations & discounting of customized hardware in BP EU and securing this is in alignment with recommendations from CBS. • Primary contact person for CBS, BioProcess Product Management , BioProcess services and BioProcess Marketing when it is concerning CBS products.• Support BioProcess Marketing Europe in preparing & implementing strategies & tactical plans for CBS products and anticipate changes in the market place and in line with the global business strategy.

Chicago, Us

• Developed and implemented strategic and tactical plans to develop DanProcess and associated sales.

Chicago, Us

• Promoted, represented, and sold Protein Separations MPLC and HPLC product lines throughout Europe.• Optimised conversion rate of product leads, partnering with CBS project manager following lead qualification.

Chicago, Us

Chicago, Us

Chicago, Us

Copenhagen, Dk

Clinical research

Bagsværd, Dk

Master Of Business Administration - Mba

Bsc, Chemistry And Molecular Biology

Laboratorie Technician, Sciences

Sciences

Education record