Małgorzata Narczyk Email & Phone Number

Warsaw, PL

Poland

• Marketing Strategy Department
• Developing and implementing a comprehensive marketing strategy for 3 business lines: Plus, Plush ABO, and Equipment portfolio
• Creating and executing multichannel marketing campaigns to acquire new customers, retain existing ones, and build brand awareness and interest
• Implementing activities aimed at monetizing the customer base – to harness the power of Grupa Polsat Plus
• Planning innovations and launching new products and services
• Crafting value propositions.

Warsaw, Mazowieckie, Poland

• Marketing Strategy Department
• Creating and implementing overall strategy for “PLUSH ABONAMENT” Brand and „Equpiment portfolio” on B2C market in the context of broader organizational strategies and goals to drive sustainable growth
• Developing and executing multi-channel marketing and communications engagement campaigns to drive user acquisition, user retention and overall build brand awareness and consideration
• Identifying monetization opportunities
• Planning and implementing marketing and product strategy for online brand (specific tools and communication chanels)
• Innovation planning and NPD projects management

• Marketing Strategy Department
• Creating and implementing overall strategy for “PLUS dla Firm” Brand on B2B market
• Preparing and implementing Clients’ segmentation and marketing strategy - including acquisition, retention and customer-value activities in channel-mix
• Promotion and communication strategy planning (ATL and BTL communication, social media activities, PR, partnership marketing)
• Planning and implementing product strategy for Business Clients
• Cooperation with Marketing and Research Agencies

• Customer Relationship Management Department
• Planning, developing and implementing retention strategies for individual Clients on B2C market
• Implementing customer-focused strategy in the whole organization
• Introducing LCM (Life Cycle Management) and CEM (Customer Experience Management) approach to business
• Coordination of churn reduction, multichannel processes (direct and indirect contact)
• CLV (Customer Lifetime Value) campaign management (upsell, cross-sell, conversion etc.)

• Creating and implementing overall strategy for “PLUS” Brand on B2C market
• Planning and implementing product strategy for Individual Clients
• Promotion and communication strategy planning
• Planning P&L figures; advertising and market research budgets’ management
• Conducting brand performance reviews and ensuring KPIs realization
• Acquisition processes management (saturation, conversion, lead management)

• Creating and implementing overall strategy for professional products on B2B market (laboratory, medical & pharmaceutical equipment and HORECA)
• Cooperation with Distributors; Sales Representatives work management
• Co-creating sales plans, price and margin management
• Planning and managing marketing budget
• Cooperation with Marketing, PR an Social Media Agencies
• Cooperation with opinion leaders, participation in industry conferences and meetings

Postgraduate Studies, Sales Management

Digital Marketing

International Qualifications in Digital Marketing

Chartered Postgraduate Diploma In Marketing, Marketing Strategy

International Qualifications in Marketing Strategy

Association Of Chartered Certified Accountants, Erns&Young Academy, Professional Scheme

International Qualifications in Finance

M.A. In Accountancy And Finance, Marketing And Management

Master Of Business Administration - Mba, Digital Transformation & Ai