Małgorzata Rozycka

Małgorzata Rozycka Email and Phone Number

Marketing Manager, Pharma, Dermo & FMCG @ Partner in Pet Food (PPF)
budaörs, pest, hungary
Małgorzata Rozycka's Location
Warsaw, Mazowieckie, Poland, Poland
About Małgorzata Rozycka

Marketing Manager with a great experience in pharmaceutical, dermocosmetic and FMCG sectors.Effective in building and leading marketing departments and project teams (up to 15 persons). The author of innovative projects leading to market share growth and sales increase by up to 193%.Effective in multichannel marketing including digital. Responsible for marketing expenses budgets up to PLN 20m.Key competencies: - Marketing strategy development (e.g. Pyralgina repositioning, unique trade marketing strategy of cooperation with distribution channels in Polfa Kutno, long-term strategy for Vitamarin brand).- Communication strategy (e.g. PreVital integrated campaign TV and digital: content marketing, viral, remarketing, GDN etc.; Nutrilove - expert FB profile based on influencers: bloggers, breeders, viral, participation in fairs, exhibitions and industry contests; Pyralgina new image, new advertising strategy).- New brand and new product development (NPD's) and launch (e.g. Nutrilove globally, Xylogic, Gillette Satin Care, SVR Chronolyse).

Małgorzata Rozycka's Current Company Details
Partner in Pet Food (PPF)

Partner In Pet Food (Ppf)

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Marketing Manager, Pharma, Dermo & FMCG
budaörs, pest, hungary
Website:
ppfeurope.com
Employees:
321
Małgorzata Rozycka Work Experience Details
  • Partner In Pet Food (Ppf)
    Marketing Manager
    Partner In Pet Food (Ppf) 2014 - Present
    Warsaw
    PreVital, Nutrilove, Higio, Reno, VitalBite, Dax, Polaris- Responsibility for development and profitability of the whole Branded business (retail: modern and traditional trade, e-commerce and specialist channels).- Building and implementing global strategies for international brands by an international Brand Team; participation in international NPD projects and Innovation Team.- Global resposibility for Nutrilove marketing and communication strategy.- Polaris - preium brand launch.- Responsibility for developing and couching marketing specialists.Selected achievements:- Development and implementation of 360 degree campaigns (incl. the Best Pet Food FB profile acc. to Sotrender)- Hit of FMCG and Golden Receipt contests: prizes and distinctions in 2014, 2015, 2016, 2017, 2018 and 2019.- Main Prize in Sfinks pet owners contest.- Many expert publications and interviews in specialist and trade press and in the Internet.
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  • Marketing Manager
    Freelance Marketing Manager
    Marketing Manager 2012 - Present
    Warsaw Area, Poland
    Nearly 20 projects for pharmaceutical corporations, investors in a dermatological sector and drug store chains executed in the field of marketing strategy, communication strategy and audit, consumer and pharmacist research and consultancy.Selected projects: - Communication strategy development for a cardiological product launch- Market research of factors influencing pharmacists' recommendation- Market research of pharmacists' tendencies to substitute products- Communication strategy development for cardiological products- Promotional strategy development for urologic products - Recommendation to potential investor on investing in an innovative dermocosmetic producer - Audit of communication strategy for a pharmaceutical producer entering Polish market
  • Bioprofil
    Marketing Manager, Head Of Marketing Department
    Bioprofil 2010 - 2011
    Warsaw
    Brands: 3 umbrella brands SVR, Uriage, Auriga (dermocosmetics and medical devices)Managing Marketing Department of 4 persons and a Team of 8 Medical Representatives- Sales increase of all 3 brands and growth of Company's market share in a dermocosmetic market. - Very effective ATL campaigns (Internet and press) - sales increase by 50%.- Creating perfectly optimised corporate and product websites.- Introducing first private label - Xylogic (aesthetic medicine market).- Developing and implementing long and short term strategies and marketing plans.- Planning ATL, BTL and trade marketing activities as well as promotional activities for dermatologists.- Launching new brands and new products.- Responsibility for Corporate and Brand Public Relations.
  • Polpharma
    Product Manager
    Polpharma 2007 - 2010
    Warsaw
    Brands: Pyralgina (OTC and Rx), Vitamarin, Melatonina - Pyralgina relaunch (sales increase by 30%). - Vitamarin brand development - food supplement (sales increase by 119%). - Planning and conducting market research. - Publications in medical press, attending medical symposia. - Cooperation with advertising and market research agencies, media buying agencies and production houses.
  • Empik.Com
    Product Manager
    Empik.Com 2006 - 2007
    Warsaw Area, Poland
    Brands: Books and foreign language catalogues- Managing 2 most valuable product categories (70% of sales value) - sales increase by 193%.- Achieving "Best Internet Shop in Poland 2006" title in a book category acc. to Wprost weekly.- Active participation in strategy development for a new Internet platform.
  • Teva (Polfa Kutno S.A.)
    Otc Product Manager
    Teva (Polfa Kutno S.A.) 2001 - 2005
    Warsaw Area, Poland
    Brands: OTC caught & cold, vitamins and minerals - Achieving 30% market share and a No.2 position on the market. - Leading project teams up to 15 persons. - Managing long-term trade marketing projects for OTC and Rx products. - Vibovit - flagship brand relaunch.
  • Gillette Poland S.A.
    Brand Manager
    Gillette Poland S.A. 1993 - 2001
    Warsaw Area, Poland
    Brands: Gillette and Polsilver (a local brand)- Managing 3 product categories: disposable, double edge and female shaving.- Achieving highest ever market share (81%) and distribution levels of both brands.- Introducing female shaving category in Poland.- Launching new products in Poland and CEE markets.

Małgorzata Rozycka Skills

Marketing Management Market Analysis Pharmaceutical Sales Fmcg Strategy Marketing Brand Management Management Market Planning Marketing Strategy Market Research Product Development Advertising Marketing Communications Product Launch Strategic Communications International Development International Relations Business Strategy

Małgorzata Rozycka Education Details

Frequently Asked Questions about Małgorzata Rozycka

What company does Małgorzata Rozycka work for?

Małgorzata Rozycka works for Partner In Pet Food (Ppf)

What is Małgorzata Rozycka's role at the current company?

Małgorzata Rozycka's current role is Marketing Manager, Pharma, Dermo & FMCG.

What schools did Małgorzata Rozycka attend?

Małgorzata Rozycka attended University Of Social Sciences And Humanities, Warsaw School Of Economics.

What are some of Małgorzata Rozycka's interests?

Małgorzata Rozycka has interest in Travelling, Communication Psychology, Neuromarketing, Tai Chi And Yoga.

What skills is Małgorzata Rozycka known for?

Małgorzata Rozycka has skills like Marketing Management, Market Analysis, Pharmaceutical Sales, Fmcg, Strategy, Marketing, Brand Management, Management, Market Planning, Marketing Strategy, Market Research, Product Development.

Who are Małgorzata Rozycka's colleagues?

Małgorzata Rozycka's colleagues are Iwein Porton, Lukáš Dvořák, Fredrik Melgaard, Zsuzsa Bartyik, Václav Profant, Margit Zsanett Farkas, Lukas Kunc.

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