Małgorzata Rozycka Email & Phone Number

Warsaw

PreVital, Nutrilove, Higio, Reno, VitalBite, Dax, Polaris- Responsibility for development and profitability of the whole Branded business (retail: modern and traditional trade, e-commerce and specialist channels).- Building and implementing global strategies for international brands by an international Brand Team; participation in international NPD projects and Innovation Team.- Global resposibility for Nutrilove marketing and communication strategy.- Polaris - preium brand launch.- Responsibility for developing and couching marketing specialists.Selected achievements:- Development and implementation of 360 degree campaigns (incl. the Best Pet Food FB profile acc. to Sotrender)- Hit of FMCG and Golden Receipt contests: prizes and distinctions in 2014, 2015, 2016, 2017, 2018 and 2019.- Main Prize in Sfinks pet owners contest.- Many expert publications and interviews in specialist and trade press and in the Internet.

Warsaw Area, Poland

Nearly 20 projects for pharmaceutical corporations, investors in a dermatological sector and drug store chains executed in the field of marketing strategy, communication strategy and audit, consumer and pharmacist research and consultancy.Selected projects: - Communication strategy development for a cardiological product launch- Market research of factors influencing pharmacists' recommendation- Market research of pharmacists' tendencies to substitute products- Communication strategy development for cardiological products- Promotional strategy development for urologic products - Recommendation to potential investor on investing in an innovative dermocosmetic producer - Audit of communication strategy for a pharmaceutical producer entering Polish market

Warsaw

Brands: 3 umbrella brands SVR, Uriage, Auriga (dermocosmetics and medical devices)Managing Marketing Department of 4 persons and a Team of 8 Medical Representatives- Sales increase of all 3 brands and growth of Company's market share in a dermocosmetic market. - Very effective ATL campaigns (Internet and press) - sales increase by 50%.- Creating perfectly optimised corporate and product websites.- Introducing first private label - Xylogic (aesthetic medicine market).- Developing and implementing long and short term strategies and marketing plans.- Planning ATL, BTL and trade marketing activities as well as promotional activities for dermatologists.- Launching new brands and new products.- Responsibility for Corporate and Brand Public Relations.

Warsaw

Brands: Pyralgina (OTC and Rx), Vitamarin, Melatonina - Pyralgina relaunch (sales increase by 30%). - Vitamarin brand development - food supplement (sales increase by 119%). - Planning and conducting market research. - Publications in medical press, attending medical symposia. - Cooperation with advertising and market research agencies, media buying agencies and production houses.

Warsaw Area, Poland

Brands: Books and foreign language catalogues- Managing 2 most valuable product categories (70% of sales value) - sales increase by 193%.- Achieving "Best Internet Shop in Poland 2006" title in a book category acc. to Wprost weekly.- Active participation in strategy development for a new Internet platform.

Warsaw Area, Poland

Brands: OTC caught & cold, vitamins and minerals - Achieving 30% market share and a No.2 position on the market. - Leading project teams up to 15 persons. - Managing long-term trade marketing projects for OTC and Rx products. - Vibovit - flagship brand relaunch.

Warsaw Area, Poland

Brands: Gillette and Polsilver (a local brand)- Managing 3 product categories: disposable, double edge and female shaving.- Achieving highest ever market share (81%) and distribution levels of both brands.- Introducing female shaving category in Poland.- Launching new products in Poland and CEE markets.

Postgraduated: Consumer Psychology

Management And Marketing