Consultant
Champaign, Illinois, United States
- Develop insights for a Fortune 500 company to assess and understand the water filtration market
- Analyze market reports from 5 different geographical regions to understand needs and find gaps in the market
- Utilize data analysis software such as Tableau to synthesize raw data and produce a dashboard about market demographics to determine the best target segment for the client
- Conduct interviews with 15 stakeholders to fill in the gaps in the market reports provided by the clients
- Research effective marketing strategies and provide suggestions to improve client’s market share using marketing tools such as websites, social media, conferences, and exhibitions