Responsible for the development and execution of an integrated go-to-market plan for the product, including feature roll-out, product positioning, and routes to market. Assessing market priorities and prioritize R&D investments.Marketing & Sales - establishing agreed mix of pricing, marketing programs, direct sales, and channel partners. Responsible for B2B sales and Account management of all major clients (such as IAI, Elbit, IMI etc.). Generating marketing plans for new technological… Show more Responsible for the development and execution of an integrated go-to-market plan for the product, including feature roll-out, product positioning, and routes to market. Assessing market priorities and prioritize R&D investments.Marketing & Sales - establishing agreed mix of pricing, marketing programs, direct sales, and channel partners. Responsible for B2B sales and Account management of all major clients (such as IAI, Elbit, IMI etc.). Generating marketing plans for new technological products including launching activities and supporting materials such as website update, brochures etc. Show less

Responsible for the development and execution of an integrated go-to-market plan for the product, including feature roll-out, product positioning, and routes to market. Assessing market priorities and prioritize R&D investmentsBusiness Development - establishing agreed mix of pricing, marketing programs, direct sales, and channel partners. Working in partnership with the management team and board of directors, create the strategic plan and implement new processes and approaches to… Show more Responsible for the development and execution of an integrated go-to-market plan for the product, including feature roll-out, product positioning, and routes to market. Assessing market priorities and prioritize R&D investmentsBusiness Development - establishing agreed mix of pricing, marketing programs, direct sales, and channel partners. Working in partnership with the management team and board of directors, create the strategic plan and implement new processes and approaches to achieve it. Overseeing all administrative functions, ensuring smooth daily operations.Overseeing contract negotiation and legal activities: client contracts, partnership agreements, vendor contracts, and other legal documents. Show less

Head of Operations (2015 – 2016)Supervised the country deployment team for Salesforce implementation project, which included 7 key professionals required for the project such as: Country IS Manager & Senior Software Engineer, Legal Adviser and HR Manager, sales managers etc.Responsible for roll out assignment throughout the company, data migration, created detailed work plan for the local project team. Was also responsible for change & communication Lead. Marketing Director… Show more Head of Operations (2015 – 2016)Supervised the country deployment team for Salesforce implementation project, which included 7 key professionals required for the project such as: Country IS Manager & Senior Software Engineer, Legal Adviser and HR Manager, sales managers etc.Responsible for roll out assignment throughout the company, data migration, created detailed work plan for the local project team. Was also responsible for change & communication Lead. Marketing Director (2014 – 2015)Responsible for building marketing strategy and branding. Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.Produced annual budgeting for marketing department including generating analytical sales reports for management and sales teamReduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol. Show less

Business development: recognized opportunities of expansion to new markets and led the initiation and negotiation with new partners, including business intelligence. Generating new connections and maintaining relationship with new key customers such as Nordstrom, USA.Overseen marketing and sales of existing markets: led a team of 15 agents and distributers across the US, Canada and Europe and establish long-term business growth. Increased revenues by 30% within the first year as Sales… Show more Business development: recognized opportunities of expansion to new markets and led the initiation and negotiation with new partners, including business intelligence. Generating new connections and maintaining relationship with new key customers such as Nordstrom, USA.Overseen marketing and sales of existing markets: led a team of 15 agents and distributers across the US, Canada and Europe and establish long-term business growth. Increased revenues by 30% within the first year as Sales Director.Responsible for multifaceted aspects of outgoing collection to overseas markets: Partaking in the process of designing and execution of each collection, collecting and analyzing feedback and requirements of each market and implementing in the collection, managed and executed operations for the sample line for distributers and sales reps including collection pricing for each of the markets and finalizing sales reductions.In charge of customer service for all the company’s customers overseas (over 300 hundred boutiques, vendors etc.). Show less

Led all sales, operations and training in east Europe, to include 14 stores scattered across Russia and Ukraine, managing a team of 150 sales professionals, with over $23 million of annual revenue.Preparing yearly work plans with emphasis on achieving designated targets (professional & budget), planned and directed staff training and performance evaluations.Co - led negotiations with new franchisees.Responsible for Merchandising and window display in each of the stores

Managed financial operations – end to end financial operations from planning to ongoing execution Provided strategic and analytical support to drive achievement of sales plan, improved gross margin and key financial goals.Responsible for buying collections and merchandising in the stores including replenishments and stock movement.