● Restructured and organized the team and processes in line with the overall vision ofthe company, creating a high functioning & productive marketing team with morespecialized roles/responsibilities (than generalists).● Developed the marketing strategy in-line with targeting key industries andenterprise-level customers by developing thought leadership content on frontiertechnology and AI-led development whilst furnishing new business opportunities byre-engaging leads and… Show more ● Restructured and organized the team and processes in line with the overall vision ofthe company, creating a high functioning & productive marketing team with morespecialized roles/responsibilities (than generalists).● Developed the marketing strategy in-line with targeting key industries andenterprise-level customers by developing thought leadership content on frontiertechnology and AI-led development whilst furnishing new business opportunities byre-engaging leads and customers via B2B marketing strategies.● Led the internal projects for the rebranding owned platforms for CodeNinjaConsulting and its RAD platform Hyper by modernizing the UX/CX, highlight core USPsand streamlining product/service communication based on target industries● Led the shift in content strategy for social media, moving from a more serviceoriented communication to consumer centric and branding focused narrative whilstoptimizing content delivery based on consumer analytics resulting in 2x increase inboth overall reach and engagements.● Focused on increasing brand visibility in key markets (NA & MEC) by utilizing servicemarketspaces such as Clutch, Goodfirms and Gartner whilst employing customerreviews to help build credibility and improve customer acquisition. Show less

● Led the amplification of the digital footprint through an ‘always-on’ media strategyresulting in expanded reach and higher brand recall within the key audiencesegments, generating 50% incremental interactions and a platform growth of 126% inFY '22.● Led the growth of its online platform by focusing on consumer recruitment throughuse of tactical interventions resulting in the expansion of the digital consumer baseby 2x in FY ‘22● Developed and deployed the media… Show more ● Led the amplification of the digital footprint through an ‘always-on’ media strategyresulting in expanded reach and higher brand recall within the key audiencesegments, generating 50% incremental interactions and a platform growth of 126% inFY '22.● Led the growth of its online platform by focusing on consumer recruitment throughuse of tactical interventions resulting in the expansion of the digital consumer baseby 2x in FY ‘22● Developed and deployed the media strategy for one of the biggest media platformsfor BAT in Velo Sound Station, resulting in a successful campaign that not onlyachieved high penetration (80% target audience reached) but further establishedproduct/brand recall through meticulous retargeting, product connectivity andengagement via industry-first executions (new ad instruments, e.g. VAC).● Designed business processes and controls while building on the existing globalpolicies for risk mitigation within the organization – resulting in a successful entityaudit in FY ‘22.● Helped launch a new product category in VUSE Pakistan, expanding the businessportfolio with one of the fastest go-to-market (e-commerce) deployment(s) to date inFY '23.● Successfully transitioned the e-commerce eco-system towards automation to helpimprove consumer experience by capitalizing on data/consumer touch pointsthrough use of technologies such as Shopify Flow and HubSpot Marketing Hub in FY'23.● Mentored and helped junior team members in navigating the e-commerce and medialandscape, resulting in a sustainable function with succession planning. Show less

▪ Organized the teams for project management, product development and client support into separate SBUs with their own fixed roster and KPIs▪ Right sized the departments by managing spill over resources and filling in any gaps due to the outgoings▪ Developed organizational SOPs for cross-functional activities and support▪ Developed new SOPs for support and out-going communication, including business development▪ Worked with management to develop learning paths and growth maps… Show more ▪ Organized the teams for project management, product development and client support into separate SBUs with their own fixed roster and KPIs▪ Right sized the departments by managing spill over resources and filling in any gaps due to the outgoings▪ Developed organizational SOPs for cross-functional activities and support▪ Developed new SOPs for support and out-going communication, including business development▪ Worked with management to develop learning paths and growth maps for organizational resources, including establishing a middle management layer for succession▪ Created an expansion plan for the company, targeting new revenue streams internationally▪ Helped mitigate financial risks by automating revenue collection for applications and services▪ Developed new products and services for merchants focusing on operations automation, improving the e-store experience and customer retention▪ Lead the creation of a new product (SaaS platform) for small to medium sized marketplaces▪ Oversaw delivery of numerous website projects, both locally and internationally▪ Developed a customer success division to focus on creating added value for our clients▪ Inculcated values of an ethical, sustainable and healthy organization Show less

▪ Provided the road map for e-commerce expansion, including website redesign, digital marketing strategy and e-commerce automation.▪ Organized in-house operations by establishing new SOPs to improve productivity▪ Planned the operations strategy for e-commerce, including multi-channel e-retailing and distribution▪ Worked with agencies to achieve set performance benchmarks and KPIs for online retail▪ Created the annual campaign plans in line with the corporate corporate strategy… Show more ▪ Provided the road map for e-commerce expansion, including website redesign, digital marketing strategy and e-commerce automation.▪ Organized in-house operations by establishing new SOPs to improve productivity▪ Planned the operations strategy for e-commerce, including multi-channel e-retailing and distribution▪ Worked with agencies to achieve set performance benchmarks and KPIs for online retail▪ Created the annual campaign plans in line with the corporate corporate strategy for moving select products into superbrands/megabrands segmentation for the company▪ Helped ideate promotional material for TVCs and DVCs while working with media agencies ​▪ Helped ideate and launch the digital marketing campaign for its new cold relief product, in Flu Quit▪ Helped create the digital marketing strategies for subsidiaries, including Qarshi University and Qarshi Research International Show less

▪ Devised new content strategy to help improve organic engagement whilst reducing reliance on paid media. ▪ Devised performance marketing strategies in accordance with budgetary constraints.▪ Improved CPC (25% decrease) and CPM (15% decrease) through consumer data collation.▪ Helped improve and standardize branding activities (digital) to get more mileage out of a campaign.▪ Explored new markets and customers, improving traffic and conversion for the E-store.▪ Monitored… Show more ▪ Devised new content strategy to help improve organic engagement whilst reducing reliance on paid media. ▪ Devised performance marketing strategies in accordance with budgetary constraints.▪ Improved CPC (25% decrease) and CPM (15% decrease) through consumer data collation.▪ Helped improve and standardize branding activities (digital) to get more mileage out of a campaign.▪ Explored new markets and customers, improving traffic and conversion for the E-store.▪ Monitored traffic health across digital channels and the web store to develop more detailed insights to consumer behavior and their responses to campaigns/digital activities.▪ Developed geo-centric SEO and SEM strategies for retail products, focusing on new avenues for growth. Show less

▪ Created a new product plan for consumer based leather goods to be sold under the company’s retail brand.▪ Devised a branding strategy in line with the product positioning plan.▪ Helped develop the design ideology, prototypes and test products for the management and market surveys. ▪ Developed a go to market/distribution strategy for the new product line.▪ Created a resource consumption budget for the product line.▪ Set out initial sales targets and rotation strategy… Show more ▪ Created a new product plan for consumer based leather goods to be sold under the company’s retail brand.▪ Devised a branding strategy in line with the product positioning plan.▪ Helped develop the design ideology, prototypes and test products for the management and market surveys. ▪ Developed a go to market/distribution strategy for the new product line.▪ Created a resource consumption budget for the product line.▪ Set out initial sales targets and rotation strategy for products (being sold via the distributor network).▪ Laid out expansion plans, a flagship store in Pakistan and online retailing through the brand’s website.▪ Developed SOPs in regards to online B2B sales and distribution.▪ Developed a business development unit for B2B sales with the objective of increasing visibility, be it through exhibition (local and international) or through online channels.▪ Liaised with the agency to develop new marketing plans for both B2B and B2C product lines.▪ Updated the company’s corporate portfolio to reflect the upcoming developments. Show less

E-Commerce• Successfully created an in-house E-Commerce department for Élan reducing dependence on external agencies and moving the company away from a revenue sharing model.• Re-deployed the website on a more stable CMS (Shopify Plus) to better address the needs of the company and its end consumer.• Lead the business process design and helped in creating company-wide SOPs for the new E-Commerce function.• Aligned existing functions and 3rd party relationships with the new… Show more E-Commerce• Successfully created an in-house E-Commerce department for Élan reducing dependence on external agencies and moving the company away from a revenue sharing model.• Re-deployed the website on a more stable CMS (Shopify Plus) to better address the needs of the company and its end consumer.• Lead the business process design and helped in creating company-wide SOPs for the new E-Commerce function.• Aligned existing functions and 3rd party relationships with the new department. This included liaison with the established functions and departments of product development, quality control, supply chain and marketing etc.• Redesigned and re-launched Élan.pk with a mobile first design, incorporating user feedback and experience through user traffic analysis, user journey, heat maps and recorded sessions, etc.• Liaised with a digital marketing agency to develop engagement content for e-commerce and corporate messaging.• Designed the integration strategies which will allow Élan.pk to link up with the POS (Retail Pro) and to the company’s ERP.• Developed strategies to manage stock across all POS and EPOS systems to ensure maximum returns.• Increased E-Commerce revenue by 150% in the first year with targeted campaigns and improved consumer engagement and customer service.Retail:• Developed retail policies to help improve the customer experience across all channels.• Created a retail expansion plan for the brand targeting new regions with more visibility and high growth potential whilst setting benchmarks and sales targets for the year ahead.• Created event plans and exhibitions, including collaborations with other luxury brands.• Trained staff to ensure that the store is adequately stocked, and items are displayed and racked in accordance with the visual merchandising strategy.• Worked in conjunction with the marketing department to plan collection launches at our official stores, retailers and the website (TTL and BTL) Show less

• Successfully setup an E-Commerce department for Orient Electronics by recruiting for all functions.• Lead the business process design and helped in creating company-wide SOPs for the new e-commerce business.• Aligned existing functions and 3rd party relationships with the new department. This included liaison with Orient Electronics’ stakeholders, plans for resource re-allocation, procurement for the new department and the integration with the company’s current setup.• Redesigned… Show more • Successfully setup an E-Commerce department for Orient Electronics by recruiting for all functions.• Lead the business process design and helped in creating company-wide SOPs for the new e-commerce business.• Aligned existing functions and 3rd party relationships with the new department. This included liaison with Orient Electronics’ stakeholders, plans for resource re-allocation, procurement for the new department and the integration with the company’s current setup.• Redesigned and re-launched Orient.com.pk as a fully functional e-commerce portal.• Setup the marketing plan for the website, including pre-launch and launch campaigns.• Liaised with Agency to develop engagement content for e-commerce and corporate messaging.• Returned marketing investment within the first month of operation.• Created budgets and pricing policy for upcoming (event-based) promotions and campaigns.• Created engagement strategy for the Orient Electronic community and target consumer.• Designed the integration strategies which will allow Orient Electronics to incorporate the e-commerce portal within the company’s current ERP system (SAP).• Planned the business process design (and automation) for a new market place under the umbrella of OGC as part and project of their newly formed company BlueEast Pvt. Ltd.• Planned for the recruitment and hierarchy structure for BlueEast Pvt. Ltd. in accordance with the strategy of developing a cloud based omni-channel to help integrate multiple vendor and 3rd party POS and mPOS systems. Show less

At NetSol Technologies, I led several web and application development projects for clients and the company. However, my main contribution was the planning, creation and management of NetSol's e-commerce portal Turbooz.com. I was tasked with creating a team, business processes and a marketing plan to successfully launch and operate the e-commerce website. I also contributed to the business planning, growth and day to day marketing and branding activities creating a brand with a portfolio of over… Show more At NetSol Technologies, I led several web and application development projects for clients and the company. However, my main contribution was the planning, creation and management of NetSol's e-commerce portal Turbooz.com. I was tasked with creating a team, business processes and a marketing plan to successfully launch and operate the e-commerce website. I also contributed to the business planning, growth and day to day marketing and branding activities creating a brand with a portfolio of over 100 renown Fashion & Lifestyle brands. • Successfully completed multiple web development projects for clients belonging to both service and manufacturing industry• Implemented digital marketing strategies for clients with international distribution, targeting audiences in both US and European region• Brought new clients/projects to the business and built a multifaceted team capable of working on platforms (CMS) such as Magento, Joomla and Wordpress• Lead the development and design of an E-Commerce platform, Turbooz.com and its mobile application (to-be-titled).• Lead business development and vendor acquisition and agreement program.• Lead all business process development and operations at Turbooz.com. This included liaison with 3rd parties, resource allocation, asset management, procurement along with integration and communication with other departmental functions.• Lead all financial planning and projections, including management reports and forecasts.• Lead all PR and marketing activities for Turbooz.com, including press releases, sponsored events and brand activation activities, etc.• Lead the digital marketing planning and execution, including community building, user behavior and traffic analysis, GDN, GSN and Facebook campaign management and media buying• Instilled the passion for team work and success while encouraging personal development and initiative through brain storming sessions and counseling Show less

At LiveAdmins, a company with a well diversified product/service portfolio, I was tasked with multiple projects and responsibilities including but not limited to conducting recruitment interviews, training staff and conducting performance appraisals as required. I worked closely with majority of functions, such as the operation department, the development team and the human resource/quality assurance staff.• Successfully implemented new targeting strategies across various social… Show more At LiveAdmins, a company with a well diversified product/service portfolio, I was tasked with multiple projects and responsibilities including but not limited to conducting recruitment interviews, training staff and conducting performance appraisals as required. I worked closely with majority of functions, such as the operation department, the development team and the human resource/quality assurance staff.• Successfully implemented new targeting strategies across various social networking platforms, increasing brand recognition and lead generation • Introduced more streamlined processes for SEM, improving workflow and reporting across the marketing function• Administered the restoration of multiple company websites with focus towards user centric content and crawler friendly code for improved visibility• Managed the company’s online presence by creating visually engaging graphics and content, including infographics, landing pages and ad banners• Utilized creative writing to help engage the community through forums, blogs and email marketing campaigns that effectively drew in more business• Trained content developers and social media executives to better represent the company and its brand of services• Spearheaded various product campaigns to enhance customer acquisition• Cultivated strong client relationships by addressing concerns and maintaining ongoing communication • Contributed to the overall marketing strategy and executed tactics necessary to drive traffic to our websites and improve the company’s ROI Website Optimization/Restoration Projects:http://www.webgreeter.com/http://www.liveadmins.ae/*Note: Exclusively responsible for all on-site content. Blog, Articles and Reports (Posts under Ali Abbas and Pseudonym Josh Andrews):http://www.webgreeter.com/blog/,http://www.gurzdental.com/blog/,http://www.customerservice.ae/;**Various other contributions were posted offsite and on Web 2.0 blogs by LiveAdmins. Show less

During my time at CureMD, I not only marketed the main product (Electronic Medical Record) but also generated content and media to help improve the brand's visibility online. Our SEO and digital marketing team was able to achieve multiple goals in a short stint of 6 months. We not only aided company becoming socially active but helped it grow into one of the most recognizable brands in the US health IT industry.• Developed leads for the management, including private practices and… Show more During my time at CureMD, I not only marketed the main product (Electronic Medical Record) but also generated content and media to help improve the brand's visibility online. Our SEO and digital marketing team was able to achieve multiple goals in a short stint of 6 months. We not only aided company becoming socially active but helped it grow into one of the most recognizable brands in the US health IT industry.• Developed leads for the management, including private practices and healthcare institutions• Led product/service comparisons and marketing penetration analysis for SaaS and cloud based technology in the health IT industry• Analyzed competitor’s product placement and distribution strategy to help distinguish our product and identify untapped markets• Established strong media connections and partnerships that helped bolster our marketing campaign• Contributed to the company’s onsite blog and managed communication and feedback• Created business listings and classified ads to help promote the brand and its products• Developed company and product presentations for both marketing and community welfare programs• Created and distributed company press releases and product notes• Created promotional content, product demonstrations, and training videos for the CureMD staff• Helped integrate the digital marketing principles into the overall business strategy, including website optimization and expansion to social mediaBlogs, Articles and Onsite Contributions (Posts under Pseudonyms Frank Quinn and Josh Andrews): http://www.curemd.com, http://curemd.wordpress.com, http://www.medcitynews.com Show less