Muhammad Ali Abbas Email & Phone Number

Islamabad, PK

Lahore, Punjab, Pakistan

• Restructured and organized the team and processes in line with the overall vision ofthe company, creating a high functioning & productive marketing team with morespecialized roles/responsibilities (than generalists).
• Developed the marketing strategy in-line with targeting key industries andenterprise-level customers by developing thought leadership content on frontiertechnology and AI-led development whilst furnishing new business.
• Developed the marketing strategy in-line with targeting key industries andenterprise-level customers by developing thought leadership content on frontiertechnology and AI-led development whilst furnishing new business.
• Led the internal projects for the rebranding owned platforms for CodeNinjaConsulting and its RAD platform Hyper by modernizing the UX/CX, highlight core USPsand streamlining product/service communication based on.
• Led the shift in content strategy for social media, moving from a more serviceoriented communication to consumer centric and branding focused narrative whilstoptimizing content delivery based on consumer analytics.
• Focused on increasing brand visibility in key markets (NA & MEC) by utilizing servicemarketspaces such as Clutch, Goodfirms and Gartner whilst employing customerreviews to help build credibility and improve customer.

Islāmābād, Pakistan

• Led the amplification of the digital footprint through an ‘always-on’ media strategyresulting in expanded reach and higher brand recall within the key audiencesegments, generating 50% incremental interactions and a.
• Led the growth of its online platform by focusing on consumer recruitment throughuse of tactical interventions resulting in the expansion of the digital consumer baseby 2x in FY ‘22
• Developed and deployed the media… Show more
• Developed and deployed the media strategy for one of the biggest media platformsfor BAT in Velo Sound Station, resulting in a successful campaign that not onlyachieved high penetration (80% target audience reached) but.
• Designed business processes and controls while building on the existing globalpolicies for risk mitigation within the organization – resulting in a successful entityaudit in FY ‘22.
• Helped launch a new product category in VUSE Pakistan, expanding the businessportfolio with one of the fastest go-to-market (e-commerce) deployment(s) to date inFY '23.

United Arab Emirates

• Organized the teams for project management, product development and client support into separate SBUs with their own fixed roster and KPIs
• Right sized the departments by managing spill over resources and filling in any gaps due to the outgoings
• Developed organizational SOPs for cross-functional activities and support
• Developed new SOPs for support and out-going communication, including business development
• Worked with management to develop learning paths and growth maps… Show more
• Worked with management to develop learning paths and growth maps for organizational resources, including establishing a middle management layer for succession

Lahore, Punjab, Pakistan

• Provided the road map for e-commerce expansion, including website redesign, digital marketing strategy and e-commerce automation.
• Organized in-house operations by establishing new SOPs to improve productivity
• Planned the operations strategy for e-commerce, including multi-channel e-retailing and distribution
• Worked with agencies to achieve set performance benchmarks and KPIs for online retail
• Created the annual campaign plans in line with the corporate corporate strategy… Show more
• Created the annual campaign plans in line with the corporate corporate strategy for moving select products into superbrands/megabrands segmentation for the company

Lahore, Pakistan

• Devised new content strategy to help improve organic engagement whilst reducing reliance on paid media.
• Devised performance marketing strategies in accordance with budgetary constraints.
• Improved CPC (25% decrease) and CPM (15% decrease) through consumer data collation.
• Helped improve and standardize branding activities (digital) to get more mileage out of a campaign.
• Explored new markets and customers, improving traffic and conversion for the E-store.
• Monitored… Show more

Lahore, Pakistan

• Created a new product plan for consumer based leather goods to be sold under the company’s retail brand.
• Devised a branding strategy in line with the product positioning plan.
• Helped develop the design ideology, prototypes and test products for the management and market surveys.
• Developed a go to market/distribution strategy for the new product line.
• Created a resource consumption budget for the product line.
• Set out initial sales targets and rotation strategy… Show more

Pakistan

• E-Commerce
• Successfully created an in-house E-Commerce department for Élan reducing dependence on external agencies and moving the company away from a revenue sharing model.
• Re-deployed the website on a more stable CMS (Shopify Plus) to better address the needs of the company and its end consumer.
• Lead the business process design and helped in creating company-wide SOPs for the new E-Commerce function.
• Aligned existing functions and 3rd party relationships with the new… Show more E-Commerce
• Aligned existing functions and 3rd party relationships with the new department. This included liaison with the established functions and departments of product development, quality control, supply chain and marketing.

• Successfully setup an E-Commerce department for Orient Electronics by recruiting for all functions.
• Lead the business process design and helped in creating company-wide SOPs for the new e-commerce business.
• Aligned existing functions and 3rd party relationships with the new department. This included liaison with Orient Electronics’ stakeholders, plans for resource re-allocation, procurement for the new department and the.
• Redesigned… Show more
• Redesigned and re-launched Orient.com.pk as a fully functional e-commerce portal.
• Setup the marketing plan for the website, including pre-launch and launch campaigns.

Lahore

• At NetSol Technologies, I led several web and application development projects for clients and the company. However, my main contribution was the planning, creation and management of NetSol's e-commerce portal.
• Successfully completed multiple web development projects for clients belonging to both service and manufacturing industry
• Implemented digital marketing strategies for clients with international distribution, targeting audiences in both US and European region
• Brought new clients/projects to the business and built a multifaceted team capable of working on platforms (CMS) such as Magento, Joomla and Wordpress
• Lead the development and design of an E-Commerce platform, Turbooz.com and its mobile application (to-be-titled).
• Lead business development and vendor acquisition and agreement program.

• At LiveAdmins, a company with a well diversified product/service portfolio, I was tasked with multiple projects and responsibilities including but not limited to conducting recruitment interviews, training staff and.
• Successfully implemented new targeting strategies across various social… Show more At LiveAdmins, a company with a well diversified product/service portfolio, I was tasked with multiple projects and responsibilities.
• Successfully implemented new targeting strategies across various social networking platforms, increasing brand recognition and lead generation
• Introduced more streamlined processes for SEM, improving workflow and reporting across the marketing function
• Administered the restoration of multiple company websites with focus towards user centric content and crawler friendly code for improved visibility
• Managed the company’s online presence by creating visually engaging graphics and content, including infographics, landing pages and ad banners

• During my time at CureMD, I not only marketed the main product (Electronic Medical Record) but also generated content and media to help improve the brand's visibility online. Our SEO and digital marketing team was able.
• Developed leads for the management, including private practices and… Show more During my time at CureMD, I not only marketed the main product (Electronic Medical Record) but also generated content and media to help.
• Developed leads for the management, including private practices and healthcare institutions
• Led product/service comparisons and marketing penetration analysis for SaaS and cloud based technology in the health IT industry
• Analyzed competitor’s product placement and distribution strategy to help distinguish our product and identify untapped markets
• Established strong media connections and partnerships that helped bolster our marketing campaign

Masters In International Business, Business Administration And Management, General

Associate'S Degree, Performance Management