Malia Heck Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

Charlotte, Nc

Cincinnati, Ohio, United States

- Manage and organize 200+ CPG accounts, coordinating recurring meetings with shopper marketing teams and their agencies, and providing actionable follow-ups- Onboard 3-5 new accounts per week to consult smaller companies on growth-focused media plans- Utilize Kroger's first-party data to help brands understand their customer behavior for campaign planning and audience creation- Analyze campaign spend levels and performance to provide weekly optimization recommendations resulting in $1M in incremental per quarter- Collaborate with data science teams to construct optimal target audiences and become an expert in campaign reporting to present to clients- Create step-by-step intake materials to eliminate client confusion and streamline campaign intake resulting in a time savings of 15 hours per week- Cultivate strong relationships with clients to understand their goals and advise a full-funnel media approach to achieve them- Partner with the account management team to ensure deliverables and briefs are received from clients on time to keep campaign timelines on track- Provide data and insights expertise to support senior account executives in campaign proposals $2MM and larger- Design and pitch $500k+ annual media plans for midtail accounts to drive sales growth and acquire new households at Kroger

Cincinnati, Ohio, United States

The 84.51° Consultant Development Program develops best-in-class consultants who love turning data and insights into customer centric strategies. Participants in the Consulting Development Program receive rigorous training and knowledge around the inner workings of 84.51°. Afterward, they apply what they’ve learned working on high-volume, high-variety real-life projects.

Lexington, Kentucky, United States

- Managed three client accounts to generate promotional product ideas for events, collect order intake, communicate order updates, and ensure seamless delivery of products to the client- Created social content for Facebook, Instagram, and LinkedIn, engaged with followers, and contributed to 27% growth of media platforms- Developed promotional product and logo mock-ups using Adobe Photoshop for custom client catalogs- Consulted with a local media agency to improve SEO and SEM strategy for the SixHorse website- Collaborated with the creative team and owner of the company to launch a sister company and website specializing in wedding logo creation and custom paper goods- Recruited interns and fulfillment specialists to keep up with seasonal demand

Lexington, Kentucky

Cincinnati, Ohio, United States

• Conducted analysis of a trending alcoholic beverage brand to determine the proper merchandising strategyduring its infancy on Kroger shelves• Researched and identified the brand's customer profile segmentations• Consulted the legal team to integrate the varying state-to-state legal implications into my recommendedmerchandising strategy• Gathered a team of data scientists to conduct decision tree analysis

Cincinnati, Ohio, United States

• Met with stakeholders across the company to determine which signals are most critical • Analyzed and logged TV commercials for the past year for Kroger and several competitors • Utilized compiled log to complete an analysis of TV message intentions to compare Kroger intentions across the grocery retail industry

Hebron, Kentucky

Cincinnati, Ohio

Hebron, Kentucky

Bachelor Of Business Administration - Bba, Marketing, Business Analytics, Senior

Activities and Societies: Alpha Delta Pi

Bachelor Of Business Administration - Bba, Marketing, Freshman

Activities and Societies: Delta Sigma Pi, Member Circle of Excellence, Student Marketing Executive GPA 3.902