Mohamed Ali Email and Phone Number

• Manage a team of 4 market research officers and fieldworkers responsible for data collection in Kuwait and KSA.• Provide recommendations upon the Consumers Studies analysis and findings (Product Enhancement Studies).• Conduct and supervise ABYAT’s Net Promoter Score (NPS) report and provide recommendations to the top management.• Execute and manage ABYAT’s Mystery Shopping questionnaire and report.• Provide ideas and recommendations to improve ABYAT’s customer experience.• Analyze customers’ purchasing behavior across ABYAT’s categories and provide insights and recommendations.• Manage all aspects of market ad-hoc studies including identifying objectives, preparing methodology, designing questionnaires, implementing and analyzing research and preparing reports of findings and insights.• Measure the awareness of ABYAT brand and products among different segments of customers.• Provide informative and well-written reports in English and Arabic upon management request.• Negotiate contracts for research projects and manage research budgets.

• Track and Analyze assortment width and price range of top competitors to derive the upcoming trends and assortment strategy.• Analyze quotations and sales orders to better understand the quotation conversion rate for different product categories.• Conduct in-depth data analysis on consumer trends, preferences, needs and buying habits through ad-hoc studies.• Contribute to the department’s development by providing suggestions and feedback on different aspects.

• Managing operations employees, preparing work schedules, and delegating projects to Field Executives.• Setting the budget & the profit margin for each survey & creating a cost plan, which I monitor during the lifespan of the survey in order not to exceed it, and to achieve the profit margin.• Client Management: * Attend client meetings as a key member in initiating and carrying out the research projects.* Advise clients on the best research practice that serves the research objectives.* Respond to clients inquiries with the required clarifications and updates.* Build long-term relationships with key clients.• Monitor and evaluate the operations department performance on different levels.• Reporting and updating the management and the “Research Department”.• Handling several quantitative and qualitative research projects for major clients such as National Bank of Kuwait, Gulf Bank, Kuwait Finance House, ZAIN, Ooredoo, VIVA, Kout Food Group, KDD and Americana.

• Managing the field staff, training, assisting, supporting and solving their technical problems,• Planning and organizing the workflow of the fieldwork for the running research projects.• Assuring that the surveys are executed fast, efficient and with minimum direct cost.• Communicating & coordinating between departments (Research, IT and Finance).• Controlling the direct cost in order not to exceed the budget of each research project.

• Recruiting the required team of freelancers to work in the field & inside office.• Preparing the study material (validation, printing, telephone quality-check sheets, log files... etc.).• Briefing the interviewers’ team about all the study details (questionnaire, quota distribution, deadline... etc.).• Following up with: ‣ A. Fieldworkers: Supervisors and interviewers in order to ensure the continuity of the field and avoid any unexpected problems. Communicate with them on the errors/ problematic in their work. ‣ B. Office-based Editors and Coders: Ensure the flow of questionnaires being administered and the performance of each step. Respond sensitively to the questions and issues being addressed by the office working team. • Supervising the Data entry process & Data cleaning. Deliver the raw data file to the “Research Department” before the survey deadline.• Managing different syndicated media research surveys and various others conducted by IPSOS at a regional level.