I spearheaded design processes at this startup, fostering complete cross-functional team alignment on solutions.I implemented research practices that greatly enhanced the productivity of the engineering team, resulting in significant time and resource savings for the company. I led the team in creating a comprehensive design system, which guarantees a uniform visual design across various products.Furthermore, I conducted user research to identify Loan Officer pain points and used those insights to develop user-friendly features that improved productivity and user satisfaction. Using my deep understanding of the domain and analyzing user data from Pendo, I discovered recurring behavior patterns and identified areas of frustration in the Aidium CRM platform. This led to valuable design enhancements that can be implemented to address these issues.Additionally, I created user-friendly interfaces through close collaboration with engineering and productmanagement teams, ensuring a seamless and visually pleasing experience. I collaborated with product and engineering teams to develop and implement product improvements based on valuable customer input, fostering a culture of ongoing progress and creativity.

My role allowed me to conceptualize and implement a platform for sales engineers, accelerating useronboarding speed and reducing complexity. I established a comprehensive design system and guidelines,streamlining contributions and consistency. Additionally, I managed the activity-capturing experienceendeavor in a highly analytical AI-based app, overseeing the entire UX cycle from discovery to production.Furthermore, I improved user experience (UX) directly correlated with elevated satisfaction ratings in Pendo tools. I facilitated cross-functional seminars to ensure that engineers, product managers, and designers agreed on feature objectives and problem-solving, coordinating the team to resolve any obstacles.

In my role, I focused on enhancing patient experiences through innovative design solutions. I conceptualized and implemented a streamlined patient onboarding process, significantly reducing complexity and accelerating user onboarding times. This initiative was complemented by the establishment of a robust design system and guidelines, ensuring consistency and efficiency across all contributions.Managing the patient-facing user experience in our telehealth app, I oversaw the entire UX lifecycle from initial discovery through to production. This holistic approach resulted in measurable improvements in user satisfaction, as reflected in elevated ratings from Pendo surveys.One of my key achievements was leading the development of a new feature allowing patients to includedependents in their health application accounts. This enhancement not only simplified the user experience but also contributed to increased sign-ups, demonstrating the effectiveness of our user-centric design approach.Additionally, I played a pivotal role in fostering collaboration across cross-functional teams. By organizing and facilitating seminars, I ensured alignment among engineers, product managers, and designers on feature objectives and problem-solving strategies, effectively overcoming challenges and optimizing project outcomes.

At Nutrient, I developed a highly analytical product that streamlined user onboarding for a financing platform, significantly increasing trust levels among farmers and enabling them to enter financing deals with ease. I planned and executed an end-to-end financing application process, including onboarding, qualification verification, and banking actions. This delivered revenue growth for the finance department, enabling farmers to participate in the financing program.As a designer, I developed a new custom design system, collaborating to establish a system that supported the existing design language and future improvements. I led a feature team of engineers and product managers through design thinking methods. Moreover, I advocated for a design-centered approach company-wide by conducting informational lunch-and-learn sessions on design and design processes, fostering design adoption across the company and shifting the perspective of decision-makers.

At Marriott Bonvoy, I led consultancy and UX efforts, strategizing with stakeholders from idea inception to MVP launch, culminating in a data-driven design approach. I implemented a design process to align the team on discovery, goals, and success metrics.Additionally, I facilitated workshops and developed a concise design backlog. I planned and conductedcomprehensive UX research, including persona development, analytics review, Pendo reporting, userinterviews, and usability testing. This resulted in a user-centered design approach that successfully achieved product KPIs.

I worked on a SaaS B2B platform in an agile environment, running design sprints. I designed thoughtful user experiences and a great-looking product based on real user needs, motivations, and pain points. I applied a design pattern library to my solutions and developed the library as needed. Coached & mentored junior user experience designers as the team grew.

I Performed qualitative and quantitative research to target the needs of K-12 online learners and then used the study findings to design native mobile and web prototypes. In addition, with the prototypes at hand, I conducted usability tests and then visualized the data, resulting in rapid iterations on data-driven designs. At Odysseyware, I facilitated Design Thinking workshops, resulting in consensus amongst stakeholders and the product team. Moreover, I also worked with comprehensive design systems, service design processes and frameworks, resulting in unified and seamless experiences.

As a UX Designer, I worked on the University of Advanced Technology account. I helped to identify and set product strategies informed by a blend of user research and industry data. I bridged the experience across complex ecosystems while developing new design patterns. I created a clear view of the future of user experiences. I was able to take a vision doc and apply research to drive a design-thinking practice to bring new products to market and drive innovation into legacy products.

I helped to establish new design patterns for the Fender family of websites, creating personas and experiences that embodied the user's needs. Participated in reviewing development work to make sure all user experience specifications and designs are implemented properly

Analyzed intelligence data and provided critical insights for the Israeli Air Force, supporting strategic decision-making.Conducted daily assessments of intelligence reports, identifying key threats and opportunities.Improved intelligence accuracy by streamlining data collection processes and enhancing operational efficiency.Contributed to mission success by delivering timely, actionable intelligence, directly impacting operational outcomes.