Mali R. Diez Email & Phone Number

New York, Us

New York, Us

Cambridge, Massachusetts, Us

Serve as a trusted advisor and sales lead for reseller partners. Coach and manage a book of 45+ resell partners, and through them acquire new customers

Cambridge, Massachusetts, Us

Cambridge, Massachusetts, Us

I manage a portfolio of high value channel partners (Gold+) and their clients. I work with our partners on their overall business strategy, agency positioning, pricing & packaging, staffing and client delivery processes. Develop programs to improve account management process in high-volume cohorts such us our Latam Customer Success team as well as leveraging the creation and managing of 1:many efforts (such as webinars) that allows us to deliver high-impact coaching sessions in language in LATAM I'm a mentor to new consultants and have developed a new hire on-boarding process for channel consultants to ensure their efficient introduction to the role. On a daily basis, I also provide team support in client relationship management.

Cambridge, Massachusetts, Us

As senior consultant I help agencies and their customers to reach their full potential using inbound marketing strategies and executing them on HubSpot. My work focuses in assisting agencies in LATAM to develop their own marketing strategies, and helping them on various issues including human resources (talent acquisition and agency structure), and processes for the on-boarding of new clients.Some of the broader scope of my day to day includes:- Working as a mentor and trainer for new HubSpotters, helping new consultants get up and running. - Strategize and execute with other departments (Sales, Marketing, Academy, Support) on new processes to ensure the growth of the agency program in the LATAM territory.

Cambridge, Massachusetts, Us

As a channel consultant for LATAM territories (including Brazil) I had the chance to work with marketing agencies that are part of the HubSpot Partner Program. This role involves both strategic approach and administrative one.On the strategy side:- Onboard new partner agencies into the program, helping them define, plan and execute their marketing strategy.- Teach tool (HubSpot) expertise to new partners. - Help develop strategy and plan for partner´s clients.On the account management side:- Manage $155K monthly recurrent revenue and +200 accounts.- Manage contract renewals and upgrades.Awards and recognitions- MVP training class of March 2015- Q1 2015 upgrade contest winner (reaching 29,4% upgrade over install base)

* Create and execute Inbound marketing and PPC strategies for local e-commerce.* Digital data/social analysis and reporting using ForSight. Social data.

* Co-founded Holistica as an innovation lab that fathers different technology based projects* Planned and executed de 2013-2014 master plan for Holistica, closing the 2014 fiscal year with a 125% increase in revenue compared to 2013.* Established new customer partnerships with local companies including Volvo, Universidad Americana, Mahindra.* Planned and executed traffic driving efforts (SEM/SEO) for our top clients.* Strategically planned and ran two internal projects: 2020 Internet Marketing Agency and Optimo App Developers.* Managed the production, sales and online marketing team.

* Developed online sales and marketing strategies for four Boutique Hotels.* Closed partnerships in behalf of my clients with IDS (International Distribution Systems) including Booking, Expedia, Hoteldo, Turico.* Established the pricing model for one of my hotel clients.* Set-up and executed marketing and online communication plan for the final quarter of 2012 for all my clients.* Planned and executed online advertising campaigns, social media content plans, email marketing. * Coordinated web related improvements (UX/UI/SEO) for clients.* Created an online revenue management course for my client’s sales team.

Barcelona, Es

* Blogging, optimizing and promoting traffic-building articles on different industry related topics.* Executed Search Engine Optimization (SEO) strategy in Spanish, English and Portuguese for several hotels in the Costa Brava (Spain) area.* Created pay-per-click (PPC) campaigns on various online platforms (Google, Facebook, Tripadvisor)* Analyzed data regarding public perception of products and services (online reputation) and applied the information gathered towards content strategy development to new and existing hotel clients.

* Worked as an ESL (English as a second language) instructor for general studies.* Worked as an ESL (English as a second language) instructor for business for: Cisco, Personal, Sudameris Bank.

* Promoted Work and Travel Program in universities and high schools. * Processed new enrollments and payments.* Created detailed reports about potential participants to be evaluated by CCUSA HQ.* Assisted participants on their visa (J1) obtaining processes.* Managed the program social media: website, social media channels and blog

Master In Online Marketing

Licenciada, Turismo Y Hoteleria