With over 17 years in the tech industry and 7 years specializing in programmatic advertising, I am the founder and architect of Adzylytics DSP, a leading programmatic advertising platform tailored for the Indian market.My career journey spans across various industries, including e-commerce and fintech, where I've gained deep expertise in building scalable system architectures and user-centric products. These experiences have been pivotal in shaping Adzylytics’ innovative approach to programmatic advertising.At Adzylytics, our mission is to democratize access to advanced programmatic advertising, particularly for MSMEs and emerging brands in India. By combining state-of-the-art technology with an understanding of local market dynamics, we aim to redefine standards in the AdTech ecosystem.I'm passionate about driving the future of digital advertising and always eager to connect with fellow tech innovators, marketers, and industry leaders. Let’s collaborate to push the boundaries of programmatic advertising in India and beyond.