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Sales Aspect of the RoleResponsible for ensuring the overall success of assigned conferences. This involves developing a sales campaign plan for strategic selling. Strong communication, analytical, and outstanding sales skills are essential in order to perform this role. Key aspects of the sales role includes:• Effective pre-event analysis to determine and prioritize target audience.• Build targeting strategy from information gathered during campaign analysis. • Build… Show more Sales Aspect of the RoleResponsible for ensuring the overall success of assigned conferences. This involves developing a sales campaign plan for strategic selling. Strong communication, analytical, and outstanding sales skills are essential in order to perform this role. Key aspects of the sales role includes:• Effective pre-event analysis to determine and prioritize target audience.• Build targeting strategy from information gathered during campaign analysis. • Build sales campaign around the event. • Manage and serve key accounts, resulting in a series of large group bookings• Research on the internet and other relevant sources in order to increase contacts and hence increase the success of the sales campaign.• Undertake competitor analysis to understand what is doing in the market and understand the differentiating factors of the event.• Using figures from analysis of previous campaigns to determine booking cycle and expected number of delegates to forecast results.Highlights• Successfully launched IIR’s Guru event on Balanced Scorecard in KSA with delegate attendance of 215% over given target• Achieved 150% of the assigned target for the year 2010High Profile Events that I have been involved in:• Leaders in Dubai• Leaders Presents: The Balanced Scorecard Forum Saudi Arabia & Dubai Show less

Sales Manager• Led and motivated a dedicated team of 4 to achieve demanding sales targets in a competitive market• Tracked weekly/monthly performance to identify and provide training and development needs, and to ensure individual and team success• Conducted one to one meetings and Performance Appraisals• Conducted Topic Brief with Event Producer on Topics, Speakers, Market Situation, Lead Generation, Understanding Target Market, Setting Delegate Targets & Creating Value… Show more Sales Manager• Led and motivated a dedicated team of 4 to achieve demanding sales targets in a competitive market• Tracked weekly/monthly performance to identify and provide training and development needs, and to ensure individual and team success• Conducted one to one meetings and Performance Appraisals• Conducted Topic Brief with Event Producer on Topics, Speakers, Market Situation, Lead Generation, Understanding Target Market, Setting Delegate Targets & Creating Value Proposition (Sales Pitch) for Sales Executives• Created forward schedules for upcoming events• Furnished weekly and monthly reports for senior management• Managed key accountsProject Team Leader• Managed a team of 2, providing all training needs• Planned sales campaigns• Provided guidance, support at every stage of the campaignSenior Sales Executive• Achieved highest sales figures for a new employed since organization’s conception• Sold delegate spaces on a portfolio of int’l conferences• Consistently achieved top sales figures: highest revenue generator for 2007 and consistently in the top 3 positions hereafterProducer• Took on the responsibility of a business and market researcher/analyst with key industry leaders to develop a leading program.• Built competitive program agenda that met stakeholder needs• Confirmed industry gurus as speakers on key topics.• Worked with marketing to promote the event through new and innovative marketing avenues.• Applied creative writing skills to create brochure and promotional marketing content.• Worked with sponsorship to secure major deals for the event.• Led the sales team to maximize delegate numbers.• Ran the event on site alongside operations.Highlights:• Consistently amongst the top 3 salespersons in IQPC & IIR• Awarded 3 promotions in a span of 18 months Show less