Hello! 👋 A little bit about me. I’m an expert on B2B brand thought leadership, a doctoral candidate researching social purpose brands, and an all-around Very Curious Person who jumps down rabbit holes with boundless enthusiasm.During my 20-year corporate career, I led high-performing teams, advised senior executives, and worked on successful brand positioning and thought leadership programs that elevated the company's industry visibility. I excel at stakeholder engagement and connecting the dots across the organization to deliver measurable results with strategic marketing communication and insightful content programs. As the Founder & CEO of The Ideas Collective, an independent strategic consultancy, I bring a unique approach to helping B2B marketing leaders position their brand and senior executives as industry influencers. Our targeted, award-winning thought leadership strategies use proven frameworks and processes that transform ideas into insights and drive business outcomes and industry influence.Tangible results include:➡ Developed a global thought leadership program that significantly increased awareness and lead generation for a financial services client, contributing to a 3.4% increase in annual trading volumes.➡ Led thought leadership programs for a professional services client, resulting in 66% content engagement and 70% leader visibility in their market.➡ Spearheaded a thought leadership-focused go-to-market program for a consumer goods consulting practice, leading to a 21% PR share of voice, 10 new contracts, and 2 global industry awards.➡ Elevated a national association’s brand positioning and content strategy, resulting in 30% customer growth, 85% member retention and an 18% increase in NPS.I’m passionate about brands that care about their societal impact and enjoy working with purpose-driven brands with a strong sustainability focus.My involvement in the professional community goes beyond my work. I serve on the international board of IABC (Board Chair from 2023-2024) and the Global Alliance for Public Relations and Communication Management. I also volunteer as an evaluator for several industry award programs. In 2021, I was recognized as IABC Canada's 61st Master Communicator for my contributions to organizational communication in Canada.👉 Let’s connect! Want to learn more about how strategic thought leadership can help your brand stand out in a crowded market? DM me to schedule your free consultation here.