Maliha Arif Email & Phone Number

Karāchi, Sindh, Pakistan

• Spearheaded the production and distribution of communications to over 20,000 internal staff members, ensuring clear, consistent messaging.• Crafted strategic content for external channels, including newspapers, LinkedIn, and Instagram, to enhance and uphold the organization’s public image.• Partnered with HR and Retail Banking teams to organize and execute a comprehensive breast cancer awareness campaign, utilizing multiple touchpoints to maximize engagement and health education across the organization. • Conducted media monitoring to track and analyze coverage, ensuring the organization’s public image remained positive and aligned with strategic goals.

Karāchi, Sindh, Pakistan

● Conducted field visits to top customers across territories, gathering critical insights on PediaSureprescriptions and product availability in key pharmacies.● Developed and managed the OPD Nutri-Camp calendar, scheduling 4 camps, analyzingprescription rates, and creating/distributing new consumer brochures and discharge packs forin-hospital assessments.● Authored strategic content and supported the planning and execution of the Back to Schoolcampaign, highlighting PediaSure's value-for-money advantage and contributing to bothconsumer and trade promotional activities.● Evaluated branding displays and gathered market intelligence during shop visits, enhancing theeffectiveness of trade promotions

San Francisco, California, United States

•Developed customized sales propositions for 1000+ individuals and organizations leveraging targeted messaging to drive engagement and conversions.•Collaborated with the marketing team to conduct A/B tests on different cold open variations to measure and improve email open rates.

Karachi

•Spearheaded management for 15+ international clients, ensuring seamless communication and satisfaction.•Produced 6 high-quality ebooks per two-month cycle in collaboration with international clients, consistently meeting and exceeding client expectations.•Facilitated project discussions, timelines, and delivery, achieving 100% on-time completion rate for all assignments.•Developed proficiency in Trello and Order Desk, enhancing project organization and client communication.