JV between KFB Holding and B&R Australia

Transferred from group company META Switchgear in year 2012 to Pan Electric Company- Dammam which is an extended arm of META Switchgear Co . Responsible for Sales and Marketing of two verticals Power Systems and Explosion proof equipments kingdom vide.  Successfully got META and recently PAN approved in SABIC,MARAFIQ,RC-JUBAIL & Maaden and presently working for ARAMCO approval .  Supporting META for Industrial products (MCC,PCC,MV Switchgear etc ) and working in close co ordination with EPC 's for META related products. Parallely developing as an integration hub and center of excellence in PAN ELECTRIC for Relay and Control AUTOMATION panels, Explosion proof products etc for ALSTOM,SEL,EMERSON and ARAMCO etc.

 Transferred from group company MEMF as Sales & Marketing Manager in the year 2005 when the JV company MEMF-ETA Switchgear was formed and started its operation to start Assembly unit in existing MEMF factory with the intention to enter the market and start understanding the market requirements, competion and customer needs.   Major break through in obtaining the pre-qualifications and approvals of SEC (Saudi Electric Co), Ministry of Health, MOI, Min of Technical Education.  Promoted in the market as system house/Integrator for (a) ABB- LV Ar Tu K panels (b) SIEMENS- LV & MV (Sivacon & Simoprime) (c) EATON-LV,MV & Bus Ways Successfully managed seminars to SEC and Exhibitions of Electrical products in Dubai, Sudan and Riyadh.  Continuous introduction and promotion of the products to fragmented customers including contractors across the country, ministries, consultants and OEMs. Technical discussions, arranging the factory visit for approvals and confidence building, introduction to company and group to all clients and customers on continuous bais to continuously increase the customer and product base.  Identification of the customer segment and formulation of the marketing strategy for the company considering our straength & weakness versus competion (SWOT analysis). Participation in companies Budgeting and MIS to higher management on monthly basis.  Planning out sales promotional needs of the company to support the budget/goals set.   Control, monitoring and review of receivables and credit to clients.  New product launching stratagy and identification of new products and services which are in synergy with company’s present vision and mission

 MEMF is flagship manufacturing company of the same KFB group. I had joined the group company Radya International in the year 1997 as Sales & Marketing Engineer and than promoted as Marketing Manager in MEMF in the year 2000.  Supporting the Divisional Marketing Manager for MEMF’s all products sales and marketing. Handled the Saudi Electric Co,Contractors & OEM 's., Kingdom vide. Handled all private contractors related to SEC private contracts to sale Meters ,MCCBs,CT's etc.  Worked on exports customers of the MEMF including countries like Bahrain ,Jordan, Iraq, Yemen, Sudan, Qatar, and Syria .  Participated in the Exhibition in Middle East, Sudan, Jordan ,Yemen etc.  Participated in seminars and promotion of the MEMF factory and its products

 IskaraEmeco for Energy Meters and Cropmton Greaves for Moulded Case Circuit Breakers.  Fully involved in the process of the promotion and approval of Energy Meter, MCCB, Power , OHL accessories etc. approval by SEC.  Initial break through with SEC for large orders for Energy Meter, MCCBs, Power Transformer and OHL accessories.  Complete sales and marketing of all electrical products handles by Radya Internation with customers segments like various Utilities (SCECO), contractors and OEMs like Panel Builders.  Identification of new product from the market and sourcing of the same from worldwide manufacturers and promoting same in Saudi Arabia. Joined the KFB Group company Radya International in the year 1997. Radya International was formed as a trading company of the group and initially products now being produced by MEMF were marketed as trading products from the principal

 Galada Power & Telecom Co was manufacturer of the Transmissioin and Over Head Line conductors. Based in the Western region of India, I was responsible for the sales of the products to all Utilities in the Western region. Job included Tendering and order execution for three Utilities in the west region. Payment collection and approval of the product was part of the duty. Being responsible for the Utility business, development of the relationship with concerned engineers was also one of the responsibility

 Immediately after passing the Engineering, Joined local Port Trust as a Electrical Maintenance engineer. Responsible for the maintenance of the 132 kV Switchyard with all Switchgear products from Low voltage, Medium Voltage to High Voltage (132kV) system