Malik Rohaan Ullah Email & Phone Number

Karachi Division, Sindh, Pakistan

As a Financial Data Analyst at The Zeal Pakistan, I undertook vital data management and compliance-driven projects that demanded precision and analytical rigor. A core aspect of my role involved Politically Exposed Persons (PEP) research, identifying individuals with influence to guide clients in informed, compliant decisions. I also consolidated portfolio data across various asset classes, ensuring accuracy for in-depth analysis.In mutual fund management, I configured and maintained fund setups in a specialized portal, handling Fund IDs, types, size, distribution frequency, compliance attributes, and more. I ensured Shariah compliance for specific funds, adhering to ethical and regulatory standards. Additionally, I set tolerance levels and fee structures, balancing fund objectives with investor expectations, and categorized funds by market and objective to enhance clarity for investors.My expertise extended to Anti-Money Laundering (AML) and Counter-Terrorism Financing (CTF) compliance, where I utilized the ZAML dashboard for comprehensive AML/KYC screening. Responsibilities included sanctions screening, KYC verification, client onboarding, and case management, maintaining compliance with international standards. I also monitored cases for compliance, using insights from a rolling 30-day period to address emerging risks proactively.In financial modeling and analysis, I developed sophisticated models to forecast revenues, expenses, and cash flows, enhancing insights into profitability and operational efficiency. I uploaded and interpreted matching ratios and key financial metrics, supporting stakeholders in comparative analyses and strategic planning. My efforts translated complex data into actionable recommendations, directly influencing decision-making and driving growth strategies.

Karāchi, Sindh, Pakistan

This research project was recently recognized by 𝐍𝐄𝐃 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 as the Best Final Year Project for the Management Sciences Department. This acknowledgment underscores the rigor of our research and the practical value of our findings for the textile industry. It reflects our team's dedication to understanding consumer behavior and optimizing brand outreach through strategic marketing. This recognition has been both a proud moment and a motivating milestone, reinforcing my commitment to advancing my expertise in digital marketing and consumer insights.During my final year at NED University of Engineering and Technology, I worked on an extensive project titled "Effectiveness of Brand Awareness Through Multichannel Marketing - A Case of Sana Safinaz." - Conducted in-depth research and literature reviews on brand awareness and multichannel marketing strategies in the textile industry.- Designed and distributed surveys to gather quantitative data, and analyzed the results to assess the impact of different marketing channels on brand awareness and conversion rates. - Worked closely with my team members to develop and execute surveys to gather consumer perceptions, ensuring effective communication and coordination throughout the project.- Compiled and cited relevant sources to support our findings and recommendations.- Interpreted data to provide actionable insights for improving marketing strategies.Project Outcome:Our research highlighted the significant impact of a well-coordinated multichannel marketing approach in enhancing brand awareness and conversion rates. We found that leveraging both traditional and digital marketing channels, particularly social media platforms like Instagram and Facebook, greatly increased consumer engagement and brand loyalty. Key recommendations included boosting social media engagement, collaborating with influencers, and optimizing advertising strategies to further elevate brand recognition and customer interaction.

Karāchi, Sindh, Pakistan

At AVXoft Solutions, I held a dual role as a Digital Marketing Officer and Graphic Designer, where I was responsible for driving digital marketing initiatives and creating visually compelling content to enhance brand presence across various platforms.Key Responsibilities:Digital Marketing: Developed and executed comprehensive digital marketing strategies, including SEO, SEM, and social media campaigns, which significantly improved online engagement and lead generation.Content Creation: Designed and produced high-quality graphic content for marketing campaigns, social media, websites, and promotional materials, ensuring alignment with brand identity and marketing objectives.Client Interaction: Collaborated closely with clients to understand their marketing needs, providing tailored solutions that aligned with their business goals and market positioning.Data Analysis: Utilized analytics tools to monitor campaign performance, generate insights, and adjust strategies to maximize ROI and achieve desired marketing outcomes.Key Achievements:Successfully increased brand visibility through targeted digital campaigns, leveraging growth in website traffic and social media followers.Led the redesign of the company's website, improving user experience and increasing conversion rates.Developed a series of high-impact graphic designs for promotional materials, which received positive feedback from both clients and internal stakeholders.