Malika Bengoua Email & Phone Number

Lucerne, Lu, Ch

Switzerland

Victorinox AG is a worldwide operating family business, with its headquarter located in the heart of Switzerland. This is where the founder of the company set up his cutlery business back in 1884 and, a few years later, designed the legendary «Original Swiss Army Knife». Meanwhile, the company produces not only the world-famous pocket knives, but also high-quality household and professional knives, watches, travel gear and fragrances. Products are available online, in own stores as well as via a widespread network of subsidiaries and distributors in more than 120 countries.- Sales planning for the strategic target markets and meeting the annual targets (e.g. UK/IRL, FR , BE/LUX)- Building the customer platform- Analysis and understanding of customer groups and their needs- Planning, conception and implementation of all accompanying marketing activities and sales tools- Participation and organization of trade show in the target area- High quality in customer cooperation and all accompanying activities- Fulfillment of administrative duties with regard to company goals (e.g. implement CRM system, tools, analytics)- Regular exchange with peers in the DACH region, internal sales, Head of Corporate Business and other relevant stakeholders on business performance, ongoing projects etc.

Digital Marketing Certificate, Digital Marketing

Master'S Degree, Management

Two-Years University Degree, Econometrics And Quantitative Economics