Helping to scale BetterSleep, a sleep and meditation app owned by BetterHelp and Teladoc Health, the global leader in virtual care services.Designing end-to-end solutions for more than 60M+ users, including pricing strategies, interactive web ads landing pages, in-app onboarding and cancellation flows.Leading growth experiments increasing trial-to-paid rates by 127%, RPU by 291%, and free-to-trial by 44%.

Helped scaling Jobtech from Startup to Scaleup by creating responsive interfaces and optimizing user interactions for 7 recruiting portals and SaaS, leading to a growth of 150% since 2021, and a €10M profit per quarter (was €1.6M when I first joined).Initiated rebranding, created a new visual language, including new illustrations, and new design system elements.