Malika Amin Email & Phone Number

Dubai, United Arab Emirates

Dubai

• Through-the-line experience across all facets of advertising – ATL (print, OOH, radio), BTL (brochures, flyers, promotions, activations, branding), and digital – websites, social media, apps, installations.• Managed the complete end-to-end digital mandate for multiple projects from planning, supervising and delivery of responsive sites, CMS based sites, banner campaigns, social media campaigns, etc.• Launched multiple campaigns with different marketing objectives: brand awareness, lead generation through organic Search Engine Optimization (SEO) and paid Search Engine Marketing (SEM). Managed social media campaigns for client on Facebook, Instagram, and Twitter. • In-depth understanding of implementing CMS solutions using Microsoft SharePoint, Word Press, Umbraco, Custom CMS solutions. Drafting functional requirements documentation for digital projects, mapping the progress and ensuring predefined objectives are being met.• Creating a workflow that spans across the account management, design, development and hosting teams to ensure effective resource and risk management.

United Arab Emirates

Clients : International Humanitarian City, Mikyajy Cosmetics, Organic Foods & Cafe, Dubai Properties Group, Grant Thornton.

Mumbai Area, India

Managing the complete digital relationship for Unilever India's key brands: Dove (Hair, Skin & Anti Perspirants) & Surf.Key Responsibilities: • Creating the overall digital strategy for Dove & Surf in line with the brand objectives of making them the most talked about brands in the different categories they operate in.• Managing the social media presence for all campaigns for the above brands, including content creation, monitoring, reporting on brand health and generating new insights• Acting as project manager for multiple digital campaigns, often exceeding client expectations and avoided scope creepHighlights & achievements:• The Dove India page has added 850,000 fans (in one year) with an increase in PTAT to 4.5% (from 0.5%)• Hair Fall campaign voted as one of the best 22 social media campaigns for the year 2012 (LightHouse Social Media Insights)• Blogger outreach program for Share the Secret was one of the most successful blogger programs reaching out to 325 bloggers with over 550 blogs generated• Re-launched the Dove website on the Avinash platform (CMS - www.dove.in), a global roll-out managed by my team in India. • Collaborated with the Surf India brand team, Surf Global Brand team & Ogilvy London team to align the India brand in line with the new global brand positioning .• Re-launched the website Dirt is Good (www.surfexcel.in) on the Word press platform to enable more efficient content management and sharing • Created the IBC decks for all the product launches for Surf in collaboration with the Brand team

Lower Parel, Mumbai

Involved in business development activities, strategic planning. I oversee the website development, and on-going digital activities for major accounts such as HSBC India, NSE, and Thomas Cook.Key Projects: • www.hdfc.com: Oversaw the website development for one of India’s largest banking sites. Conducted user research, prototype design, creative development, content strategy & technical development. • www.adcb.com (creative strategy and design): a fully CMS based website in .ASP, with an XML-driven backend. In-charge for the digital delivery from the beginning to end for the website.• Nseindia.com & m.nseindia.com: India’s largest stock exchange. Project included extensive usability testing (150 users tested), creative strategy and technical development in PHP, HTML & CSS

Mumbai Area, India

Project Management: Involvement into Design & Development of Online Branding Project Maintenance: Management And Daily Monitoring of Online Marketing ActivitiesNew Business AcquisitionsMajor Clients: Sahara One, Fiat, GoAir, HSBC, Idea Cellular, Wizcraft, Imint, Manipal, Religare Mutual Fund

Client handled: TATA Indicom, serving customized content as per the requirements & promoting the content across various circles; ultimately maximizing revenues for the company.

Planning & scheduling the advertisements for all the dailies in its umbrella: Midday; Gujarati Midday; Inquilab.

Bms, Marketing

Activities and Societies: • Member, Marketing committee in the college festive Colosseum (2003-04). • Event Head,Colosseum (2004–05)

Education record

Business, Management, Marketing, And Related Support Services