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Malikah Mcdavids Anthony is listed as Expert in Consumer Loyalty & Experience, Brand, Ecommerce, CRM and Digital Marketing with over 10 years experience within Global Organizations driving best practices and innovation. at adidas, based in City Of Cape Town, Western Cape, South Africa. AeroLeads shows a matched LinkedIn profile for Malikah Mcdavids Anthony.
Malikah Mcdavids Anthony previously worked as Manager Omni-Marketing Fashion WHS at Adidas and Manager CRM and Membership Comms & Media - Emerging Markets (ZA, TR, IL, MENA, IND) at Adidas. Malikah Mcdavids Anthony holds Adidas New Manager Course, Business/Managerial Economics from Graduate School Of Business - University Of Cape Town.
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/// 2024/25 adidas EMS DE&I Vice Chair ///Diversity fosters growth and creativity. As a WHS Activations Manager I've been given amazing opportunities to flex creativity and impactful story-telling within retail, digital and events to drive brand impact and ROI across key fashion partners. Also recognized amongst colleagues and teams, as a team player with a respected leadership style and qualities. My strongest asset is my ability to successfully bring large stakeholder groups together on key projects through clear and open communication. I have the know-how to quickly understand various marketing and communication systems, platforms, API, and tech integrations.My greatest achievement is my ability to build great relationships and drive legacy impact in each organisation. As the CRM & Membership media lead for Emerging Markets I successfully rolled out global priority projects like Membership in Retail and Franchise across 6 markets. As well as driving CRM channel enhancements, comms and data strategies to meet .com and retail KPI's.FW22 I graduated from first the adidas Futures Leader program. A 2-year program designed to enable and fast-track P.O.C to leadership roles.At Reebok (adidas) I had driven CRM enhanced as a channel that resulted in double-digit growth from a revenue, traffic, and conversation rate. Plus ,tripling the size of the consumer database and increasing active rate. I led the rebranding of the .com website and the launch of the Reebok Unlocked loyalty program which was used as a best practice roll-out campaign by Japan. successfully rolled out.In 2021, I received the adidas 3Cs Champion award for Collaboration- one of three categories are given out quarterly across the business. During my time at VASA CRM emails were used s a best practice case study in the textbook “Connect. Writing for online audiences.” Here I was also part of the Virgin Active Management development program.
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Herzogenaurach, Bavaria, DE
Role Focus: Ensuring the brand has industry-leading execution and commercial impact for brand campaigns and marketing concepts in lifestyle and fashion key accounts and field accounts. A key objective is to drive brand leadership at customers’ points of purchase online and in-store, with a focus on sell-out.
Herzogenaurach, Bavaria, DE
Role Focus: Emerging Markets CRM Lead, supporting markets South Africa, Turkiye, India, EMC and Israel with strategies to meet Ecom & CRM KPIs, guiding them on best practices and channel mix amplification. Responsible for the implementation of new automated CRM journeys and comms in EM and supporting BU with CRM strategies for campaign launches.EM.
Boston, MA, US
Role focus: building CRM brand & commercial calendar to meet DBC KPIs. Maintain ecom platform look & feel. Drive retention & AQC strategies. Database health and cohort management. Launched Reebok Unlocked loyalty program in ZA as the first market in EM. Paid media, social and omni support and strategies.
Role focus: CRM strategies, Member communication management & digital comms. Other key focus acquisition, retention, and win-back strategies and implementation.
Chicago, IL, US
Role focus: Account and Brand management for clients; adidas, Reebok, Mysmartkid, Monster Energy Drink and Protea Hotels. Focus on CRM, ATL, BTL & digital.
Role focus: Client management and administration.Campaign management and reporting(pre and post costing and analysis).Team and department briefing.Marketing strategy development and data profiling.Content creations for call centre scripting, sms, website and emailers.Project look and feel conceptualization for BLT.Managing mailer sends for campaigns on.
Johannesburg, Gauteng, ZA
Role focus: Delegate liaison and course queries and guidance. Course administration (course material, exams and certificates) and lead management. Proposal prep for large corporate.
Role focus: Member data management and communication. Supplier and stakeholder management (partners, government, tertiary institutions, Board of Directors) and event coordination(exhibitions, conferences and fulfillment. Project administration and support. Research and reporting. Budget forecasting and management. Website content management and marketing.
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Quick answers generated from the profile data available on this page.
Malikah Mcdavids Anthony works for adidas.
Malikah Mcdavids Anthony is listed as Expert in Consumer Loyalty & Experience, Brand, Ecommerce, CRM and Digital Marketing with over 10 years experience within Global Organizations driving best practices and innovation. at adidas.
Malikah Mcdavids Anthony is based in City Of Cape Town, Western Cape, South Africa while working with adidas.
Malikah Mcdavids Anthony has worked for Adidas, Reebok, Virgin Active South Africa Holdings Limited, Arc Worldwide, and Mobillion / Dhq.
Malikah Mcdavids Anthony's colleagues at adidas include Nicholas King, Kyoko Kondo, Metincan Metin, Jason Bolonde, and Dr. Stefan Michael Genennig.
You can use AeroLeads to view verified contact signals for Malikah Mcdavids Anthony at adidas, including work email, phone, and LinkedIn data when available.
Malikah Mcdavids Anthony holds Adidas New Manager Course, Business/Managerial Economics from Graduate School Of Business - University Of Cape Town.
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