Facilitated 20+ products analytics implementation projects over the last 12 months for clients all across the globeManaging complete ownership of end-to-end analytics implementation from defining objectives, preparing tracking plans & running data auditsEstablishing analytics frameworks to prepare reports & dashboards to help clients answer their business questionsBuilding a high performing team with the best talent in the region to help our clients with their data analytics needs

Heading the product team, focusing on identifying product-market fit, agile iteration to help experimentation. Developing & implementing processes for a fast growing companyManaging the MarTech stack and Business Intelligence integration to enable quick and easy access to accurate data to all teams in the company

Headed the product team, developed product strategy, setup of the product team & implemented processes for timely feature delivery Focused on enhancing the core ride-hailing product, while also managing the '0-1' plans for venturing into new verticals (FinTech, Q-Commerce & Food Delivery)

Managing lifecycle of all Easypaisa Products related to Cash Deposit & Money Transfer

Prepared the Digital Channels strategy for 2018 for Jazz Digital Channels• Prepared the complete scope of the self-care app for Jazz (Jazz World)• Working on the Go-to-Market Strategy for Jazz World focusing on Digital and other Channels• Prepared the scope of marketing automation tool to engage users on existing Jazz Digital Channels• Coach for the First ever Design Thinking Workshop organized in Jazz• Lead the UI/UX design for the Jazz self-care app from wireframing to prototyping to final design. Thiscomplete process was run through various rounds of usability tests• Prepared 3-year forecast and business case for the whole project of self-care app, including channelwise acquisition, engagement & retention projections

Responsible for Go To Market of VEON app in Russia, Pakistan & Georgia. Working closely with teamslocated in London, Amsterdam, Moscow & Tiblisi• Developed product market fit and identifying points of parity & differentiation in each market• Formulated the consumer value proposition for launch in the Russian Market• Segmentation and profiling of users based on demographic, behaviors and psychographics• Prepared phased growth and cost forecasts for launches in Russia, Pakistan & Georgia• Updating the VEON app UI/UX based on feedback via consumer usability testing using high fidelityprototypes of different user journeys• Prepared detailed use-cases for marketing automation to be used in the VEON Platform• Prepared briefs for onboarding creative and media agency for VEON Launch in Russia• Prepared briefs for Value Proposition, Usability & Communication testing to be conducted pre-launch inRussia• Preparing detailed Go-To-Market plan for Russia launch in 2018• Conducted post campaign analysis on VEON users’ GSM profile in Pakistan

• Heading up product managment team responsible for all of Telenor Bank’s digital channels • Formulate strategy of Easypaisa App to achieve 2020 vision for Bank’s digital channels• Achieve Easypaisa App growth targets with sustainable acquisition and retention strategies• Implement monetization plans to generate revenue and turn the Easypaisa App into a self-sustainable product• Leading the App’s UX/UI redesign, incorporating customer feedback, learnings from usability testing• Partnering with the leading e-commerce players in the Pakistani market• Implement data analytics models to allow team to gain insights on user profile & behavior and use these insights to improve the user experience • Ensure implementation of security soutions to eliminate phishing attacks on the online channel

• Product Manager for My Telenor App; responsible for product strategy, lifecycle and feature roll-outs • Responsible for achieving growth targets by formulating acquisition and retention strategies• Responsible Identifying issues within ongoing development cycles that might impact delivery• Ensured effective communication with key stakeholders on product features, as focal point of contact for any queries; driving development teams to ensure new developments/improvements as required• Working with other departments to streamline integrations of other internal/external systems• Driving the Marketing team and digital media agency in the execution of holisitc digital campaigns

• Oversaw data analytics and performance reporting of all digital channels including the self-service app and the website, analyzing user behavior, marketing campaigns, and product usage • Implemented custom tracking methods to gain insight into the users’ profile, behavior and GSM usage• Developed and managed reporting solutions and to help understand full impact of paid media campaigns • Circulating daily, weekly and monthly reports to different stakeholders in the organization regarding • Performed post camp analysis to analyze impact of offer-based campaigns on GSM and App usage• Created detailed forecast models to predict performance given budget shifts for campaign launches.• Worked with BI teams to formulate a framework to stitch online data with Business Data

• Responsible for the annual $1.5million digital budget for Telenor’s flagship brands, including media planning, roll-out and reporting for more than 200 campaigns • Developed the 2015/16 Paid Media Strategy for Telenor, Talkshawk, djuice and Easypaisa leading to a 50% increased YoY digital budget• Spearheaded Telenor Pakistan’s Joint Business Partnership with Facebook; a country first leading to knowledge sharing and improved spend efficiency and overall campaign perfomance• Successfully launched the First Black Friday campaign in Pakistan which won the Pakistan Advertiser’s Society’s award for the Best Digital Campaign in Pakistan for 2015.

• Relaunched Close-up on digital; six-month engagement campaign plan for social, covering Facebook Twitter

Feasibility Report for opening a new branch for the bank