Malik Ali Hassan Email & Phone Number

Karachi, Pk

Karāchi, Sindh, Pakistan

• A lifelong learner and marketing savvy professional working on top online advertising platforms such as Google Ads (core competency), Microsoft Ads (Bing Ads), Facebook Ads, Instagram Ads, YouTube Ads, Linkedin Ads.• Excellent communication skills and proficient in delegating the tasks according tothe strength of subordinate resources.• Strong expertise in devising digital marketing PPC strategies as per client's brief and budget for digital media buying and planning to meet marketing goals (leads, website traffic, brand awareness and reach or app promotion).• Experience running campaigns with growth hacking approach from startups to fully operational businesses and various other industries including e-commerce.• Deliver performance marketing results while analyzing all the reports & data trends to come up with best optimization strategies week by week and month by month.• Effective utilization of tools such as Google Ads Editor, Google Looker Studio, Google Tag Manager, Google Analytics, Google Merchant Center and Microsoft Clarity.• Work closely with international client portfolio throughout the project cycles to maintain growth trends and resolve any performance related queries.• Website audit and recommendations for smooth landing page experience of traffic resulting in better conversion rate.• Coordinate and attend meetings with internal departments (Design, Web, Sales, SEO, etc.) for all the necessary PPC related requirements.• Keeping up with digital marketing trends and updates by advertising platforms.• Training and development of team members to ensure their skills and expertise are enhanced as well (taking on mentoring role).

Karāchi, Sindh, Pakistan

Karāchi, Sindh, Pakistan

Karāchi, Sindh, Pakistan

Karāchi, Sindh, Pakistan

Karāchi, Sindh, Pakistan

• Successfully led Air Operator Certificate (AOC) SMS audit 2021 by PCAA• Conducted a thorough aircraft incident Investigation involving Foreign Object Damage (FOD)• Carried out Flight Data Monitoring and Analysis (FDM & FDA). • Devised Safety Manual as per ICAO & PCAA regulatory requirement with associated Forms, Process, Procedures and other documentation• Conducted critical analysis of various safety events and generated well defined reports for Top Management with necessary safety recommendations• Conducted 04 desktop Management of Change using Flight Risk Assessment Tool (FRAT) for new flight routes outlining Operational, environmental, aircraft and crew training requirements• Coordination for Emergency Response Services contract within Pakistan and International routes• Carried out ramp Hazard Identification and Risk Mitigation with scope of PSO (Refueling), SAPS (Ground Handling), Flight Ops, Engineering and other general organizational aspects• Communicated critical information to departmental heads to minimize SAFA findings for smooth domestic/international operation• Coordination and evaluation of 02 external organizations' Safety & Quality Software for Airline operation• Facilitated various Safety Committees (SRB, SAG, Flight Safety) and follow up for corrective actions• Issued various Safety Advisories, Bulletins and Emails along with a Bi-annual Newsletter for generative Safety Culture within the organization.• Devised Safety Performance Indicators (SPIs) covering Flight Operation, Airworthiness and Cargo functions

Karāchi, Sindh, Pakistan

Achieved PCAA ANO-145 Approval for Boeing B737-NG, B737-Classic, Airbus A320 & A330- Direct reporting to Nortek CEO- Joined Northern Technik as integral part of Safety & Quality team to implement Top Management's vision to have an independent Maintenance Repair Overhaul (MRO) service provider within Pakistan- I was one of the initial 04 employees hired who made it possible to establish a MRO from a startup concept to a fully functional PCAA approved office and maintenance facility with Base at Karachi, Pakistan- Along with my dedicated colleagues, I've coordinated in person and documentation with various PCAA directorates for smooth establishment of maintenance facility such as Airworthiness, SQMS, SSP, Commercial, Estate, Civil/Electrical, Vigilance, Airside, Fire department etc. • Further, as Manager SMS, I ensured that our documentation and implementation was in compliance with regulatory requirements; PCAA ANO-145, PCAA ANO-001-XXSP, ICAO Document 9859 and ICAO Annex 19.• Developed Nortek SMS Manual and assisted Manager QA in developing Nortek MOE.• Carried out gap analysis in preparing the SMS implementation plan as per agreed PCAA/Accountable Manager action plan and maintain all records pertaining to SMS• Coordinated with the Safety Action Group (SAG) of the operational departments on matters related to Safety Data Collection and Processing System (SDCPS)• Prepared monthly/annual Safety Performance Indicators (SPIs) aligned with Safety Objectives and Safety Policy• Kept track of the PCAA website to capture and reflect any changes in the SMS requirements • Performed SMS/QA audits and necessary documentation to control NCR timely closures. Audit Authorization was issued after necessary competence assessment• Maintained Fire and safety related SOPs, items, equipment within Nortek Facility

Karāchi, Sindh, Pakistan

Worked on Boeing B737-300/400 and Airbus A319/A320 & A330.• Ensured all SEAMS Line maintenance activities are performed in safe manner with adherence to procedures as per company MOE/SMSM and regulatory documents.• Carried out scheduled and unscheduled internal audits, surveys and associated documentation.• Analyzed aircraft technical data/tech logs for trends related to hazards, events and occurrences.• Collaborated with other departments in carrying out the necessary MOC (Management of Change) whenever there is a significant management process or equipment change.• Investigated events/occurrences and address opportunities to increase the efficiency of safety controls.• Established, maintained and improved Safety reporting culture (Especially voluntary and confidential reporting).• Worked as deputy Manager Safety Management System.• In – house Training and development of employees through Safety Management System Course for Managerial, Certifying and Non-Certifying staff while maintaining SMS training database.

Karāchi, Sindh, Pakistan

Worked on Boeing B737-300.TECHNICAL SKILLS:• Hands – on technical experience of Troubleshooting, Removal/Installation, Adjustment,Testing of Electrical / Electronic control systems and/or components of Aircraft. • Efficiently performed all Line maintenance activities. • Performed all maintenance under supervision of on-Duty AME and carry out periodic aircraftchecks Daily Check, weekly check and Check ‘A’ as per appropriate Maintenance schedulewith monitoring of on-board documents. • Evaluated Technical Documentation (AD/SB/SL) issued by regulatory authorities,aircraft manufactures and undertake timely action. • Assisted Duty Engineer in making necessary spares demand list with help of IllustratedParts Catalogue. • Assisted Duty Engineer in performing aircraft maintenance and documentation.SOFT SKILLS:• Demonstrated ability to Effective usage of manuals while troubleshooting:Aircraft Maintenance Manual, Illustrated Parts Catalogue, Wiring Diagram Manual, Schematic Diagram Manual• Managed and led subordinate technicians in achieving aircraft maintenance goals• Prepared maintenance reports by collecting, analyzing, and summarizing information• Underwent laborious classroom and on aircraft trainings • Performed duty at airport apron with shift i.e. Morning, Evening and Night

Master Of Business Administration - Mba, Marketing Management

Transcript Highlights (Course/GPA): - Quantitative Technique in Analysis / 4 - Advertising and Brand Management / 3.5 - Public Relation.

Bachelor Of Engineering (B.E.), Electrical And Electronics Engineering

Transcript Highlights (Course/GPA): - Final Year Project (FYP) / 4 - Industrial Electronics / 4 - Microcontrollers and Applications / 4.