I started my career with world's leading brand Coco-Cola and currently I am working as Senior Marketing Manager at Treet Group. I'm candidate for CCXP (Globally Recognized Certification for Customer Experience Practicioners) which is part of my personal development goals to pursue broadened career aspirations. Previously, I served Service Sales Corporation as Assistant Brand Manager for Servis Shoes and all sub-brands and also worked at Avanceon Limited as Marketing lead. At Treet Group, I am responsible for managing a well-diversified brands portfolio including Treet (Shading Blades, Razors & Foam), Daewoo Battery (Car & Inverter Batteries), and Saba Soaps (Beauty Soap) under all consumer product businesses of Treet Group. In addition to above, I also supervise overall business operations of blades and razors dividing, business soap production operations & Export Business performance. I joined SSC in 2016 as ABM Shoe Planet - a high Fashion Shoe brand and soon after 6 months I was assigned bigger responsibility of managing their core brand and one of the largest retail banner of Pakistan Servis Shoes and sub-brands such as Ndure, Liza, Calza, and Skooz. In 2012, I joined Avanceon Limited as Team Lead Marketing and created marketing function from the scratch. I won Corporate Excellence Award in 2013 and 2015 during my 4 years tenure at Avanceon Public limited for successful IPO launch of company at PSX and for managing Pakistan's first ever Automation Symposium. I have been to Pakistan's 2nd best business school "Lahore School of Economics" for Master's in Business Administration and secured Silver Medal for being listed in Dean's Honor List of 2015.