Sports and FItness Category brand.Position Upgraded to Brand Manager - Strategizing and scaling further for the downtrend and capturing the Market share.Overall Managing about 60+ SKUs and more on the Product development side. Adding more in the catalog.Auditing and implementation of new strategies for scaling the 20% ASINs which are driving sales and optimizing 80% of those which are doing good.

Started working on it when it had a ROAS of 2.1 increased it to 3.5 in 4 months.Ad spend managed 50K$.Cannot disclose more information.

From Auditing 100K$ Brands to strategizing the next 3, 6, 9 and 12 months and moving forward with the goals and KPIs to scale the brand to atleast 2.5X to 10X for a Brand. I have learned alot in this agency from long audits, fast audits, niche analysis, competitor analysis, strategy creation, PPC Plan of Action, Inventory Management, Customer Care and lot more than that.

Violations RemovalAccount ReactivationSuppressed ListingsApproval Req ListingsRestricted ASINsWEEE CasesBin checksAll the relevant case opening and chat techniques to recover all the above listings and accounts and recover as much amount as possible.Other than that,Inventory Management - Keeping in view the days of inventory in hand and calculating how much we will need. Also keeping in view of the competitors if they have added any other value to their product.FlatFIle & Geo Expansion – Solving issues related to cases/ CPCs. Also updating the whole portfolio through CLR or Flat file. Geo expansion when needed to add the product in different marketplaces.Brand Management – Overall Brand management includes the product development phase to the growth and scaling phase.Price Optimization - Considering the price point analysis and keeping in view Contribution Margins, suggesting a price range.Organisation and Leadership – Leading a team of 7-10 members including all the managers and analysts.

Project Planning : Develop and manage project plans for various Amazon initiatives, including product launches, process improvements, and vendor relationships.Campaign Setup & Keyword Research : Create and structure PPC campaigns on Amazon, including selecting relevant keywords and setting up ad groups. Conduct in-depth keyword research to identify high-performing and relevant keywords for products.Competitor Analysis: Analyze competitor advertising strategies and adjust campaigns accordingly.Performance Tracking : Monitor campaign performance metrics such as click-through rates (CTR), conversion rates, and ACoS (Advertising Cost of Sales).Performance Tracking : Monitor campaign performance metrics such as click-through rates (CTR), conversion rates, and ACoS.Optimization: Regularly optimize campaigns by adjusting targeting, keywords, and ad placements to improve ROI.Reporting : Generate and analyze reports to provide insights into campaign performance and make data-driven decisions.Content Creation & Strategy : Develop and execute a social media content strategy aligned with brand objectives.Timeline Management & Resource Allocation: Create and maintain project timelines, ensuring that milestones are met on schedule. Allocate resources effectively to ensure that project objectives are achieved within budget constraints.Performance Tracking & Quality Control : Monitor project performance metrics, such as cost, schedule, and quality, and report progress to stakeholders. Ensure that deliverables meet quality standards and customer expectations.

Identify a profitable product niche by conducting thorough market research. Create a compelling brand identity, including a catchy brand name, logo, and packaging design.Optimize the product listings for maximum visibility and conversion.Decide whether to utilize Amazon's FBA (Fulfillment by Amazon) or FBM (Fulfillment by Merchant) services.Develop a comprehensive marketing strategy to increase brand's visibility and drive sales.Ranked multiple brands using PPC only, Onward's I have been known as a PPC manager in that company. All in all, I have a vast experience in Listing optimization and PPC campaign handling.

Campaign Setup & Keyword Research : Create and structure PPC campaigns on Amazon, including selecting relevant keywords and setting up ad groups. Conduct in-depth keyword research to identify high-performing and relevant keywords for products.Competitor Analysis: Analyze competitor advertising strategies and adjust campaigns accordingly.Performance Tracking : Monitor campaign performance metrics such as click-through rates (CTR), conversion rates, and ACoS (Advertising Cost of Sales).Performance Tracking : Monitor campaign performance metrics such as click-through rates (CTR), conversion rates, and ACoS.Optimization: Regularly optimize campaigns by adjusting targeting, keywords, and ad placements to improve ROI.Reporting : Generate and analyze reports to provide insights into campaign performance and make data-driven decisions.