Responsible for strategic and business development planning with respect to partnership with large scale healthcare service providers across the globe along with brand development of TeleSehat as a leading telemedicine product.

Marketing & Business Development Support to Shifa Annual Revenue.Achieved the annual growth target for Shifa from 5 billion PKE to 6.5 billion PKR in 2 years .Visualized, planned and executed the launch of Shifa Center is Excellence in Liver Transplant, Oncology, Cardiology, Neurology/Neuro-Surgery & Orthopedics.Planned and executed a massive national level marketing campaign “100 Plus Proud Liver Transplants” highlighting Shifa as the first Pakistani healthcare institution to achieve the historic milestone of completing 100+ living donor liver transplants.Planned, visualized and implemented various marketing/promotional campaigns in various specialties.Structured and organized routine awareness seminars and campaigns on 20+ medical specialties per year (Global Health Days).Planned and executed brand activation campaigns of Shifa for community involvement .Formulation of strategic framework for company’s business development & growth .Development & facilitation of company’s annual business plans.Identification of new business opportunities .M&E support to the on-going programs as per the SLAs’ Geographic Foot Print Expansion.Developed a three year strategic plan with respect to Shifa geographic footprint expansion into local and international markets (02 international office setups and 03 local office setups in 2.5 years).Established Shifa international offices in Kabul-Afghanistan & Dubai – United Arab Emirates .Established Shifa local setups in Peshawar, Islamabad & Mianwalli cities .Studied and developed compliance policies with respect to local regulation of UAE, Afghanistan & Pakistan governments .Coordinate and sign agreements with major insurance companies in UAE for patient referral .Planned participation of Shifa Dubai office in major healthcare exhibitions and conferences .Organized CMEs by domain specific medicine specialists in Dubai

Development of Investment Models through SLA in single sourcing and multisourcing domains. Business planning to cater large scale BPO project delivery requirements. Prominent role in contract negotiation and contract signing.

Responsible for relationship development with large scale government institutions regarding supply of products through various global sources.

Business Planning & Development in collaboration with various gloabal partners like ILO, UNESCO etc to produce high quality products by making industry & academic resource linkage.

Heading the team of business analysts and conducted various assignments covering Pakistan Military Academy, National Assembly & Senate of Pakistan, Ministry of Information and Media etc.

Responsible for creating value added services to be bundled up with the existing ISP offers and coordination with VAS partners.