Responsible for crafting a comprehensive, multi-channel local marketing strategy for GTM aimed at improving prospect engagement and perception with global OEM partners including AWS, Google Cloud, SAP, HPE, UiPath, and Intel.

Create strategically informed Go-to-Market plans for key focus areas, including but not restricted to AI/ML products, Cloud-Based offerings, Business Process Management (BPM), and Robotics Process Automation.Working towards an annual marketing calendar covering areas such as Marketing Communication (Promotional and Thought Leadership), Content Conceptualization and Development, Event Management, Digital, and Social Media Marketing, Customer Engagement (Communication via multiple channels), Direct e-marketing, Market and Competitor Studies, among others.Review category and competitive analysis to formulate areas of convention and disruption from a competitive perspective.Account-Based Marketing to support key growth accounts on strategic marketing initiatives to help cross-sell and up-sell.Devising and implementing market and customer research initiatives to reach directly to customers and prospects.Ensure messaging and positioning are consistent, accurate, and readily available across all marketing and sales channels.Executed a comprehensive internal engagement program to launch an offering and embed it into teams day-to-day work.

Responsible for Marketing, Communication & Branding of TCS Technology and Innovation (T&I) core activities included constructing research models and arriving at areas of the new positioning of business opportunities. Other responsibilities included evaluating T&I assets, Budgeting, Annual Marketing Plan for T&I, Liaison with Corporate Communications and Internal Communications, Online Marketing, Analyst/Advisor Relations, Market Analysis, and Trend Evaluation, Competitor Analysis, Business Scenario Planning, and Collateral Facilitation & Review.

Worked with Reckitt to eliminate non-performing stock-keeping units and optimize the beat plan for sales representatives. This helped to increase direct sales by 10% and reduce expenses by 8% approximately.