Consulting the Enterprise client segment in the UK on their media and brand strategy. Mapping the best-fit approach to solve our client's business challenges.

Consult clients on how they can build unique content for their brand as well as media strategies to drive business success. Both a strong consumer brand strategy and a compelling talent brand story is essential in today's knowledge economy.• Consult our high value clients and potential customers on developing Talent Brand strategies to influence talent and provide expertise around optimal execution on LinkedIn.• Help our customers create insights-led talent marketing campaigns to attract, educate and engage key audience segments • Develop innovative marketing programs that educate customers and their stakeholders around the benefits of Talent Branding to drive quality of hire • Driving sales of premium media and new products within territory• Work with multiple cross functional partners and develop scalable initiatives to equip the sales team to sell premium media solutions

Led various teams within Safety and Spam abuse areas within Community Operations. Responsible for the team’s strategy, operations and execution on key focus areas• Safety – Led the four-member team working to eliminate hate speech and troll content on the FB platform• Spam Ops – Led the four-member team working towards using user signals to detect and remove spam on the graph and improving the experience for victims of malicious spam attacks• Community Support Experience – Led the community support experience initiatives from the Hyd office and managed projects that aligned with the global priorities ranging from improving user satisfaction measurment, auditing all user facing flows and leveraging signals to gain insights systematically• Responsible for key SLAs for the site integrity verticals within the Hyd office and instituted a process for weekly reporting of metrics• Conducted the problem solving bootcamp (a four day program around the concepts of problem solving and thinking methodically) for the Hyderabad teams.

Work across functions and departments in the Sales & Marketing domain to get deep understanding of the media industry.Product Management - Led the product development and launch initiatives for a new paper, the Hindustan Times Mini, launched recently in Delhio Developed the go-to-market strategy for the producto Coordinated efforts with stakeholders across editorial, circulation, sales, production and creative agencieso Created the marketing and brand activation plan to create awareness and generate trialso Prepared the roadmap for the year in line with the vision for the productMedia Sales - Built the B2B sales strategy for the FMCG media marketing verticalo Analyzed the media buying habits of FMCG majors through expert interviews and researcho Developed a strategy to effectively leverage key strengths and provide VAS

Led the Analytics workstream on consulting engagements in different geographies and sectors. Also worked on several initiatives like developing the Analytics newsletter, co-creating the spreadsheet modelling module for the Excel training team, streamlining staffing operations and leading the CSR initiatives. Key Projects:Industry Benchmarking - Managed analytics work stream of McKinsey’s Banking IT benchmark initiative o Responsible for identification of new clients and business development with participant banks in Singapore o Analysis was published in client-specific reports that helped McKinsey generate multiple engagementsMarketing Strategy - Recommended a unified marketing strategy for a real estate hedge fund client o Analyzed and segmented UK customers based on purchase behavior o Identified key factors that influence purchase decisionsNew Market Entry - Developed market entry strategy for a home improvement retail chain looking to enter Indiao Analyzed primary data to identify consumer purchase preferences in Indiao Recommendation was used by the client to tailor its global strategy to the local market conditions