For MPL Originals Team- Integral part of the marketing team working on their latest offerings- Assisting in dealing with agencies, brand partnerships with stakeholders like YouTube, Facebook - Assisting in crafting GTM plans for the latest offerings- Ideated on a music video featuring DIVINE- Assisting in content creation for GTM via scripts for trailers, teasers, print ads, copy work, etc. - Reports to Executive Creative Director & Vice President - Growth MarketingFor Performance Marketing Team- Was a part of the team ideating & executing MPL Fantasy's upcoming campaign for IPL 2022 including major callouts, TVCs, social & digital comms- Ideation & execution of user acquisition + retention strategies across verticals like card games, fantasy, casual games - Directing communications + user journeys on the MPL app- Assisting in UI/UX copies for MPL Fantasy- Assisting in CLM through app notifications, SMS communication to drive user acquisition & retention.- Reported to Group Creative DirectorFor Brand Marketing Team- Benchmarked MPL, MPL Sports, MPL Sports Foundation's brand positioning & tonality against the best industry standards- Assisted in the creation of influencer content for user acquisition in particular states.

Worked with Star Sports & NBA India to create & strategize content for their social media platforms viz Facebook, Twitter, Instagram, Youtube.Strategised content: Created 360 content strategies for Facebook, Twitter, Instagram and YouTube for Star Sports and NBA India Content Planning: Created content and editorial calendars for Star Sports & NBA India guided by a posting strategy and keeping in mind the latest trends. Proofreading: Proofread, QC'd, and edited content going on Star Sports & NBA India pages daily to keep it in line with the brand communication frameworks.

Copywriting: Planning, writing, and executing daily content for Facebook, Twitter, Instagram, and Youtube for Star Sports.Scriptwriting: Writing tune-in scripts for Star Sports & Select Dugout. LIVE Coverage: Covering a game LIVE via Tweets & Instagram stories

- Was a part of the premium team which targeted mainly Europe and Central America. - Ideated, wrote, and proofread articles across various domains such as sports, science and technology, humor, current affairs etc. - Coordinated with the traffic team with regards to bounce rates, cost per click, click through rate and made necessary adjustments for boosting the performances of the required articles. - Coordinated with the editors for ideation of coverage of all major events with regards to sports such as IPL, NBA Playoffs, ICC Champions Trophy etc. - Coordinated with the BD team to deliver articles on various local events.

Mindlance, Inc.’s staffing division is a recruitment-centric organization focused on providing talent acquisition services (both IT and non-IT) in the Technology, Engineering, Clinical, Scientific, Finance, Marketing, Professional and Payroll Management arenas to clients across the US, Canada and India. Founded in 1999, Mindlance is a certified diversity business (MBE) and was ranked by Staffing Industry Analysts (SIA) as the 10th fastest growing staffing firm in the US in 2012. With over 1,200 resources supporting targeted industry verticals, Mindlance has annual revenues close to $100M and has a goal of becoming a US$ 500M Global organization.Major Duties and Responsibilities • Responsible for generating revenue and profit for Federal service accounts • Managed and coordinate interviews between Candidates and Hiring Managers.• Expertise in recruiting high end professional from and banking domain.• Comprehend about basic compliance parameter prior to submitting resume to the client• Review resumes and credentials for appropriateness of skills, experience and knowledge in relation to position requirements.• Working for all IT Niche skills requirement in financial domain.• Responsible for Interview Coordination, follow up calls, Offer roll out and on boarding.• Identify potential candidates through the use of Boolean searches, networking, candidate referrals, web sourcing, ATS database, social networking etcWorked on Healthcare and Federal Clients

Mindlance, Inc.’s staffing division is a recruitment-centric organization focused on providing talent acquisition services (both IT and non-IT) in the Technology, Engineering, Clinical, Scientific, Finance, Marketing, Professional and Payroll Management arenas to clients across the US, Canada and India. Founded in 1999, Mindlance is a certified diversity business (MBE) and was ranked by Staffing Industry Analysts (SIA) as the 10th fastest growing staffing firm in the US in 2012. With over 1,200 resources supporting targeted industry verticals, Mindlance has annual revenues close to $100M and has a goal of becoming a US$ 500M Global organization.Major Duties and Responsibilities • Responsible for generating revenue and profit for Federal service accounts • Managed and coordinate interviews between Candidates and Hiring Managers.• Expertise in recruiting high end professional from and banking domain.• Comprehend about basic compliance parameter prior to submitting resume to the client• Review resumes and credentials for appropriateness of skills, experience and knowledge in relation to position requirements.• Working for all IT Niche skills requirement in financial domain.• Responsible for Interview Coordination, follow up calls, Offer roll out and on boarding.• Identify potential candidates through the use of Boolean searches, networking, candidate referrals, web sourcing, ATS database, social networking etcWorked on Healthcare and Federal Clients