At ICA Banken and ICA Försäkring, I focused on optimizing the customer experience, improving onboarding, and creating design templates, while applying a creative approach to both copywriting and design.

As a strategic senior copywriter at Folket Sthlm, I led creative campaigns aligned with clients' brand strategies across diverse platforms, such as social media, print and digital ads.I played a key role in guiding and shaping innovative and strategic initiatives within the team at Bonava Sverige, while also spearheading workshops and providing valuable client training in writing and tone of voice.

During my time at Wunderman, I had the privilege of working with clients such as SAS, Ford, HBO Nordic and Telenor. In addition to creating compelling content across a variety of platforms, including websites, social media, apps, and targeted email campaigns, I also worked on strategy for loyalty programs.

Pineberry is a digital agency specializing in SEO, SEM, and social media, where I had the opportunity to work on a wide range of projects. My responsibilities included creating digital content and copy, proofreading, writing blogs, and writing for social media accounts.

As a freelance writer for the music site musicstage.se, I had the opportunity to review the latest album releases, concerts, and festivals. Providing candid opinions on performances, artists, and songs was a rewarding and challenging experience. Moreover, I assumed responsibility for overseeing musicstage's social media for a specific period.

At She Creatives, I played a pivotal role in developing and delivering content for the launch of our new website.

Internship

My role was to configure daily services and provide first line of troubleshooting.