Malin Rydell Email and Phone Number
En engagerad och affärsdriven ledare med hög professionalism som har arbetat lokalt och globalt i såväl startup som börsbolag. 20+ års erfarenhet av att bygga framgångsrika team och leda varumärkes- och förändringsresor inom bl a fastighetsbranschen, advokat- och revisionsbyrå samt entreprenörsvärlden. En erfaren coach som hjälpt allt från juniora marknadsförare och entreprenörer till seniora företagsledare att nå framgång och hitta en hållbar strategi för sin marknadsföring och kommunikation.ERFARENHET:- Drivit varumärkesarbeten samt byggt upp flera helt nya varumärken och kommunikationsplattformar.- Lett och utvecklat flera framgångsrika marknadsteam med mycket stark teamkänsla trots placering i olika städer. Van att leda på distans och har jobbat mellan Sthlm och Gbg i +10 år.- Som medlem i ledningsgrupp gjort marknadsstrategi till en tydlig del i företagets affärsprocesser och varit med och lett större visionsprojekt.- Coachat över 50 startups i marknadsstrategiska frågor, både internationellt och lokalt. - Van projektledare som drivit allt från större digitala projekt till mässor och event i Sverige, Norge, Danmark och Finland.- Tror på mätbarhet i alla målsättningar och är van att leverera mot tydliga kampanjmålsättningar och hög ROI. Att nyttja senaste teknik såsom AI för att maximera effektiviteten är en självklarhet.KOMPETENS:• Marknadschef/strateg med +20 års erfarenhet• Varumärkesutveckling• Ledningsgruppsarbete och affärsstrategi• Förändringsresor och visionsarbete• Projektledning och coaching• Kundresor och CRM• Driva digital affär och leadsgenerering• Digital transformation/AIMARKNADER:• B2B och B2C• Från startup till börsbolag• Fastighetsbranschen• Ekonomi/ juridiktjänster• Möten, mässor och event• IT, tech och life science• Fokus Norden men även internationellt
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Grundare Och Senior Konsult Inom Marknadsstrategi And Affärsutveckling (Interim Cmo And Marknadschef)Bymm GroupGothenburg, Se -
Founder, Senior ConsultantBymm Group Mar 2024 - PresentTogether with a business partner, established the consulting agency byMM Group with its business areas mgmt, project and effect. byMM's creativity, business mindset and technology help companies improve business results, adapt to changes in the market and strengthen their competitiveness. The business has had several assignments, including ESNY, uno form and TB-gruppen among others.
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Chief Marketing OfficerFastighets Ab Balder Aug 2021 - Feb 2024Göteborg, Västra Götaland, SeBalder is a publicly traded real estate company that develops and manages residential properties, commercial properties, and hotels in Sweden, Denmark, Norway, Finland, Germany, and England.The assignment included sales and leasing-driven marketing for newly constructed condominiums, rental apartments, and commercial spaces, with a strong focus on lead generation. The marketing team worked on both comprehensive project packaging in the early stages as well as final campaign launches for individual unsold units. During these years, a major branding project was also carried out, resulting in an updated visual identity and tone of voice for the entire Balder brand. The marketing team was based in both Gothenburg and Stockholm. -
Marketing & Communications DirectorCms Wistrand May 2020 - Aug 2021Stockholm, SeWistrand is one of Sweden's leading full-service business law firms, assisting clients from various industries in everything from major transactions and complex disputes to ongoing legal advice.The role included responsibility for both national and regional marketing plans, brand management, employer branding, and internal communication. The entire marketing team's focus was on transitioning from traditional relationship marketing to digital substitutes/ complements, and on implementing higher measurability in all marketing activities. The assignment was shared between Gothenburg and Stockholm. -
Marketing & Communications DirectorBdo Sweden Sep 2014 - May 2020Stockholm, SeBDO is the world’s fifth-largest advisory and audit firm, offering full services in advisory, audit, tax, and business services. The focus is on owner-managed small and medium-sized enterprises.Responsible for a senior marketing team that worked on brand management, employer branding, sponsorships, campaigns, PR/content planning, both internal and external communication channels, and the planning and execution of over 60 events per year. The role was part of both national and regional management teams and the business development committee to ensure that marketing perspectives were integrated into all business strategies. Both the marketing team and the position were split between Gothenburg and Stockholm. -
Marketing ManagerChalmers Ventures 2008 - 2014Göteborg, SeChalmers Ventures (formerly Encubator) creates new companies by connecting business ideas from large corporations and research with entrepreneurial drive from Chalmers School of Entrepreneurship.In addition to building the Encubator brand and a small marketing team, the role also included giving presentations and coaching portfolio companies on marketing strategy. Over six years, nearly 50 startups were created, primarily in the tech and life science sectors. The focus was heavily on PR and building and nurturing investor and board networks both locally and globally. All communication was conducted in English. -
Marketing & Project CoordinatorEasyfairs Nordic 2007 - 2008Mölndal, No, Seeasyfairs is an international trade fair company that arranges B2B fairs in various industries in around 20 countries. The role involved marketing responsibility for trade fairs in Sweden, Norway and Denmark where all marketing was done in the local language. It included planning, coordination and execution of trade fairs in industries such as packaging, plastic technology, shops, conferences, etc. A large focus was on graphic production and printed marketing material. -
Market ManagerBestmedia 2005 - 2006BestMedia was a local media agency focused on digital marketing products and gaming.The role included assignments for several different brands in the Nordics and France and a marketing responsibility for BestMedia's largest client, BestPoker, in the Finnish market. The focus was on planning marketing campaigns which included PR, events, sponsorship and the production of printed and digital marketing material. -
Marketing CoordinatorMaxkompetens 2004 - 2005Stockholm, Stockholm, SeMaxkompetens provides the Swedish business community with the right talents and academic competence.The role included managing the company's local marketing towards both companies and consultants. -
Marketing AssistantEem 2002 - 2004Eskilstuna, Södermanland, SeEEM is the local supplier of the most important necessities of a functioning society: electricity, district heating, water, sewage and waste services and broadband networks. Role in the marketing department's support for their private customers.
Malin Rydell Education Details
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Halmstad UniversityInternational Marketing -
Linnaeus UniversityInternational Economy
Frequently Asked Questions about Malin Rydell
What company does Malin Rydell work for?
Malin Rydell works for Bymm Group
What is Malin Rydell's role at the current company?
Malin Rydell's current role is Grundare och senior konsult inom marknadsstrategi and affärsutveckling (interim CMO and Marknadschef).
What schools did Malin Rydell attend?
Malin Rydell attended Halmstad University, Linnaeus University.
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