Malinda Weaver work email
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Malinda Weaver personal email
Charismatic and focused senior leader leveraging strong management, creativity and communication skills to organize and administer world-class marketing campaigns, set critical priorities, maximize visionary impact and navigate value-driven roadmaps in industry sectors. My career showcases my deep talents to organize and administer numerous programs, projects and methodologies to ensure operational excellence, support new product launches and continually enhance corporate performance. High-value Marketer and Creative Communicator providing a full range of enterprise solutions, supporting business/ client strategies and transforming matrixed organizations. Solid expertise in analyzing and executing multiple engagements with business, non-profit and government clients through extensive requirements gathering, resource allocation, benchmarking and timely troubleshooting.Adaptable leadership approach that involves working closely with thought leaders, cross-functional teams and multiple departments to coordinate branding strategies, facilitate important deals, resolve process issues and implement innovative platforms. Hands-on background in leading large-scale organizational transformations, comprehensive change management and efficient turnarounds reflecting business savvy and operational know-how and liaising with strategic partners to navigate cost-effective and frictionless integrations. Multi-faceted self-starter with an intense passion to succeed in any endeavor with an inherent ability to identify and remove barriers to operational excellence – all the while nurturing teams of top performers and creating an inclusive work environment. Deep talents in developing and delivering workable solutions that fuel enterprise success with a proven record of harnessing a wide range of resources to meet changing market needs and program requirements. Regularly commended by C-suite executives, professional peers, thought leaders and direct reports for earning and maintaining an outstanding reputation for meeting the strategic/tactical goals and objectives of any client organization or business unit.Critical Skills Client Management | Traditional Media | Digital Marketing | Operational Streamlining | Strategic Planning | Profit Building | Consulting | Multimedia Planning | Major Account Management | Vendor Relations | Sponsorship | Project Management | Program Development | VIP Relations | Agency Management | Internal Communications | Fiscal Controls
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EncoreEncoreChicago, Il, Us
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Director, Integrated MarketingEncore Jan 2024 - PresentSchiller Park, Illinois, Us -
Sr. Manager, Integrated MarketingEncore Jul 2022 - Jan 2024Schiller Park, Illinois, Us
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Sr. Manager, Global BrandingFellowes Brands Jun 2017 - May 2022Itasca, Illinois, UsOversaw five professionals and two indirect reports in all marketing and brand management servicing for global brands, such as Fellowes, Fellowes Air Purification, Bankers Box, Trendway and ESI and talent experience teams for this international manufacturer of air purification and contract furniture. Creatively elevated and championed the corporate brand. Coordinated multiple projects, including packaging, print, photo/video production, UI/UX web, emails, social media, OOH, paid social, dealer sales support, in-house printing operations and department finance. Partnered with peer creative and digital managers, industry thought leaders, corporate sponsors and creative agencies. Achieved operational efficiencies through modern production processes and tools to optimize productivity, automation and efficiencies.- Tracked and monitored over 1,500 multichannel projects that achieved $2M in cost avoidance vs. annual outsourcing; also improved planning visibility for all new product launches and marketing efforts by six months.- Established full brand positioning guidelines across the portfolio, along with brand visual, voice and tone settings, to serve as a brand playbook leveraged by all EMEA and Asia Pacific markets.- Exceeded lead generation and brand awareness goals by 2X via skilled management of external agency partnerships and deployment of integrated marketing campaigns - “ Work from Work,” Air Purification and Fellowes “Family Brand.” - Launched and maintained an enterprise-wide Intranet servicing function for more than 1,600 employees. -
Director Of Production Operations, 2013-2017 & Studio Services Production Manager, 2011-2013Sears Holdings Corporation Jun 2011 - Jun 2017Chicago, Il, UsProgressively promoted through levels of increasing impact to direct five direct reports and 20 indirect reports in-studio account management, production, traffic, talent booking, editing and retouching for this in-house agency photo & video studio. Closely liaised with outside production firms, talent agencies and SHC internal/external creative agencies and merchandising and digital asset teams. - Established and administered the protocol for the photo, video and content workflow to deliver photo/copy assets to all marketing channels.- Supervised video teams in executing 150+ video projects, resulting in 500+ motion assets annually for three years; also produced more than 80,000 images each year with less than a 3% reshoot rate for five years.- Interfaced with talent agency contacts, representing $2.5M yearly, and bookings that generated $500K savings YOY.- Instituted SHC LEAN photography standardization that avoided $2M in costs in the first year; also saved SHC 40% on marketing spend vs. outsourced work with solid content creation and cost structures for internal/external clients. -
Account DirectorLitton Entertainment Jan 2010 - May 2011New York, UsOversaw a ten-person team across multiple disciplines in handling all production functions for the $1M Quaker Foods & Snacks account for this leading independent entertainment company. Produced and distributed one-minute health segments daily for newscasts in 78 US markets. Handled Quaker Oatmeal’s development & breakfast sponsorship team. - Skillfully produced the daily “Dr. Mallika Marshall” health & wellness series, surpassing the $2.5M sales goal and helping place the series in four of the top ten TV markets.- Monitored complete fulfillment of contractual obligations for key company spokesperson – Bob Harper, of “Biggest Loser” fame; also facilitated a series of makeover photoshoots with Mr. Harper.- Headed conceptualization of TV programming on ABC’s O&O TV stations for the Fall, 2011 launch. -
Director Of Account Services/General Manager, 2005-2010 & Senior Account Executive, 2001-2004Culture22 Communications Group Jun 2001 - Jan 2010Chicago, Il, UsPersonally directed 50% of the company’s agency client base with five account executives, defining work scope, budget and timelines. Actively served on the Executive Leadership Team. Clients included CDW, Experian, HSBC, Turtle Wax, Career Education Corporation, Accuray and others. Selected as agency’s first employee to organize and deploy integrated marketing and communications campaigns to expand brand awareness for each account; mentored and coached top talent, while instituting standardized processes and procedures.Representative Engagements:City of Chicago’s 2016 Summer Olympic Bid - Served as Experience Director for the IOC’s visit to evaluate Chicago as potential Olympic host; succeeded in establishing Chicago as the top contender through effective conceptualization, messaging and positioning that resonated worldwide, facilitating Final Presentation in Copenhagen and Technical Presentation in Lausanne.Hitachi Medical Systems - Provided full-service marketing campaigns for Radiological Society of North America (RSNA) Annual Conference in 2008 and 2009, including concept, direct mail, advertising and floor presentations.ServiceMaster Corporation - Charged with rolling out Six Sigma methodologies companywide; also orchestrated executive meetings for 300+ brand leaders with introduced Code of Ethics practices to 27,000 staff through multiple media venues. Tata Consultancy Services - Succeeded in expanding the IT services account to one of the company’s largest and coordinated a wide range of projects, such as creation of high-volume marketing collateral and production of 400-person VIP customer events. -
Marketing ManagerApac Customer Services / Customerassistance.Com Feb 2000 - May 2001Co-led all corporate marketing and communications, including in-house and outside agency relations, website design, direct mail and corporate films, for 11,000-person staff with this provider of high-volume sales, marketing and customer services to Fortune 500 clients. Enhanced client brands with online resources. Prepared annual reports and corporate literature for customers and shareholders.- Improved response rate by 17% via weekly 1-1 marketing campaign with comprehensive plan and processes.- Efficiently coordinated exhibit development for 40+ trade event schedule.- Streamlined finances by implementing new departmentalized budgeting system.
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Marketing Communications CoordinatorSoftbite Solutions May 1997 - Feb 2000Charged with driving sales and marketing efforts for this $30M custom developer and reseller of Great Plains software. Prospected for and qualified sales leads, delivered RFPs and administered strategic plan and budget. Maintained positive relationships with alliance partners. - Key participant on the Siebel Salesforce Automation Implementation Team; also provided inside sales support for all company software offerings.- Initiated a formalized program to increase customer retention levels with bi-monthly newsletters and organization of monthly user groups.
Malinda Weaver Skills
Malinda Weaver Education Details
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University Of Northern IowaPublic Relations
Frequently Asked Questions about Malinda Weaver
What company does Malinda Weaver work for?
Malinda Weaver works for Encore
What is Malinda Weaver's role at the current company?
Malinda Weaver's current role is Encore.
What is Malinda Weaver's email address?
Malinda Weaver's email address is ma****@****bal.net
What schools did Malinda Weaver attend?
Malinda Weaver attended University Of Northern Iowa.
What skills is Malinda Weaver known for?
Malinda Weaver has skills like Integrated Marketing, Marketing Communications, Marketing, Marketing Strategy, Leadership, Creative Direction, Strategy, Management, Advertising, Crm, Event Planning, Social Media Marketing.
Who are Malinda Weaver's colleagues?
Malinda Weaver's colleagues are Marcel Monterie, Mahesh Kanthale, Bernice Swingle, Pat Newman, Yifei Liu, Toycoma Fikes, Darryl Wilson.
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