Malinda Mcnutt Email & Phone Number

Dayton, Ohio, United States

Beavercreek, Ohio, United States

- Developing & managing digital and print marketing campaigns- Responsible for planning/execution of company marketing projects & launches - Marketing support for top-performing agents in office - Graphic design, email design and website design- Social media marketing, blog writing and digital advertising- Marketing tool & strategy training - Metric Reporting

Dayton, Ohio Area

-Coordinated with the marketing team and directed contractors on strategy and production for a dimensional direct-mailer campaign.-Research materials/vendors, provide quotes and recommendations on available options for internal/external marketing activities.-Coordinated the planning, content production, execution (set-up/vendor management) and promotion of roundtable, and webinar event.-Completed vertical marketing research.-Collected research to determine viability potential marketing opportunities.-Obtained pricing for vendors, and materials, and generated recommendations with quotes for the project budget.-Provided lead intelligence/ sales support.-Lead weekly marketing department and sprint meetings.-Reported/updated project timeline, project budget, lead generation goal/vs actual, cost-per-lead.-Management of marketing expense tracking.-Reported on overall marketing budget and performance.-Ordered marketing supplies, and gathered materials for events, and marketing campaign.

-Developed strategy, created production elements for 3 multi-channel campaigns (landing page, email, in-store and social-media promotional materials), managed execution (promotion - radio, print and digital, and in-store) for campaigns including providing supplies and support for 36 retail locations.-Provided product-marketing research for potential new product-line.-Project manager, and project marketing manager for new product launch.-Developed marketing strategy/plan, production, and execution for 5 affiliated-companies-Managed social-media for 3 Companies; 3 different industries on Facebook, Twitter and Instagram.-WP Website Management for 1 Company, set-up of hosting and new website domains, and built WP and bootstrap landing pages-Responsible for all graphic design for digital and print materials-Promoted new product launches, updates within the company and stores.-Provided support and resources for store/area managers.-Managed Google search console, and Google businesses accounts.-Created an online-portal for easier management of store-resources.-Researched, and vetted loyalty programs.

Dayton, Ohio Area

- Developed Multi-channel campaign strategy, management, and execution- Managed List segmentation and A/B Testing for optimal email performance- Developed Adwords Campaign- Provided recommendations for SEO Optimization- Onboarding campaign materials- Implementation of tools to establish metric baseline and organization for future marketing activities (Google Analytics, CRM System)- Team training in email marketing, google analytics and CRM usage- WordPress website design and set-up- Reorganization of training materials and training program development for new employees- Poster creation and document/graphic design for training materials

Dayton, Ohio Area

-Developing strategy and managing promotion for monthly networking events and the yearly Gala event.-Development and management of website, Yoast SEO optimizations-Host/Domain management-Social-Media Management-Support for Executive Director-Technical support for members, and team for website and tools-Onboarding and managing new volunteersCurrently seeking motivated and dependable individuals for a marketing committee volunteer positions. Interested? For more information or to submit a resume, please contact Malinda @ daytonhispchamber@gmail.com or marketing@daytonhispanicchamber.com Previous Position Title: Assistant to the Executive Director/ Marketing Volunteer (June,13 - Mar, 14)

-Developed strategy and coordinated marketing automation, inbound marketing, lead nurturing / scoring process. -Coordinated DM projects between managers and production team, and assisted with production tasks. -Consulted with managers on recommendations, and best practices for campaign goals.-Provided training and consultation to managers for campaign strategy, list segmentation and improvement of campaign KPI’s, and digital marketing theories and concepts.

Troy, Oh

-Developed competitive and asset management databases. -Completed competitive and market research, analysis and provided recommendations. -Management of social-media for anti-bullying campaign. -Experimenting / testing new campaign strategies. -Authored onboarding guide.Also Responsible...-List management/segmentation-Report gathering-Team training-Campaign strategy and recommendations-Campaign process improvement -Campaign coordination with graphic-designer-Implementing and training on new tools-Administration and support for Hubspot database-Created content and competitive databases as a resource for sales and marketing team

Troy, Oh

Creative and strategy-Assisted with creative messaging for religious collateral and authoring case studies-Coordinated content development efforts (eBooks, tutorials, banner ads, print ads, collateral, email layout, etc.)-Provided recommendations for improvement of campaign KPI's-Provided recommendations and suggestions for campaign strategy and campaign elements-Completed research/analysis on new opportunities.-Completed tool research and evaluation.-Managed vendors, and media-reps-Researched potential vendor/partners -Provided product pricing recommendationsResearch, data evaluation and analysis-Conducted primary research through survey monkey, gathering and analyzing data, then summarizing results-Completed competitive research and analysis-Completed research and persona development-Provided market research / forecasting addressable marketCoordination between departments/teams-Liason between MarCom department and religious marketing manager, managing the campaign production process for REL marketing campaigns-Coordinated with accounts receivable for vendor payments-Sales enablement functions: gathering feedback and providing resources and support for sales teamAdministrative tasks-Sales Forecasting-Budgeting-Data Entry

-Promoted positive relationships between University of Dayton friends and family through engaging alumni, parents, future donors and friends of the University by discussing upcoming renovations and addressing questions about the university. -Persuaded individuals to donate funds to the University; increasing the average donation percentages in certain calling-segments and raised over $25,000 for the University of Dayton.

Fairfield Commons Mall

-Helped contribute to efforts to gain a larger customer base by actively engaging prospect customer, passing out flyers, posting ads, etc. -Performed tests on jewelry to determine its authenticity and price to purchase it at.

-Assisted customers in determining the products and services best fit for their interests and needs to create strong value for prospective customers - selling Cincinnati Bell and later Verizon products/services. -Responsible for daily paperwork, handling deposits, shipping and general up-keep of store.

Bachelors Of Arts, Communication Management And Spanish

Activities and Societies: Phi Beta Chi - Professional Honors Communication Fraternity, Pride of Dayton Marching Band, University of Dayton.

Spanish Language, 3.8

Study Abroad - 1 month, Had taken all classes in Spanish and lived with 3 host families during my stay in Costa Rica