Malinda Appel Mekles Email & Phone Number

New York, Ny, Us

Create vision and deliver strategic direction for new product development and innovation to catalyze market relevancy from behind the scenes within fragrance category. Lead execution of creative and technical processes from ideation and formula development to commercialization and launch. Drive business expansion through development of marketing calendars based on launches and initiatives. Execute strategies with oversight over technical IP, proprietary raw material blends, stories, and clean and free of claims.

New York, Ny, Us

Directed product portfolio optimization through integration of innovative formulas, modifications, and quality enhancements. Drove product relevancy within market ensuring brand vision alignment. Managed internal communications including product briefs, formula feedback, copy and claims, artwork, PR, and regulatory deliverables.

New York, Ny, Us

Directed fragrance houses and R&D affiliates in development of new products for candles, home fragrance items, fine fragrance, body care, and fragrance ancillaries.Assisted in copy creation for packaging, marketing, and training materials.

New York, Ny, Us

Supported Management in expanding fragrance development team, recruiting efforts, training, and goal attainment. Managed product costing, client communications, and development of project timelines. Established partnerships with industry leaders ensuring launch success including QVC and Sephora.Spearheaded fragrance development of NEST Fragrances' expansion into fine fragrance.

New York, Ny, Us

Worked with domestic and international manufacturers to craft innovative formulations for fragrances. Managed global team and projects ensuring execution of on-time deliverables. Coordinated efforts to ascertain samples for sales and PR team utilization. Increased revenue generation by enabling growth of product collections in new retail partnerships including Target, JC Penny, and TJ Maxx.

New York, Ny, Us

Collaborated with Founder, Laura Slatkin, to develop a Home Fragrance collection, NEST Fragrances. Developed, under Candela Group LLC, new fragrances for clients including Estee Lauder, NARS, Tory Burch, Jonathan Adler, and Ralph Lauren. Managed product portfolio. Collaborated with R&D, manufacturers, and suppliers to develop formulas, fragrances, ingredient stories, batches, and samples.

New York, New York, Us

Hand-blended, poured or pressed, and packaged specialty and read-to-wear cosmetics including but not limited to lipsticks, lip glosses, creme-to-powder blushes and eye shadows.Evaluated cosmetics for color accuracy. Trained on the technique of custom blending and color-matching cosmetics.Consulted with clients on color recommendations and make-up techniques.

New York, Ny, Us

Advised clients on the purchase and application of cosmetics and skin care products.Built lasting client relationships.Schooled by Clinique on how to create a "high-touch" counter experience.Organized successful sales events at local airports and colleges to meet gift-with-purchase pre-sell goals.

New York, Ny, Us

Researched competitive markets and compiled, prepared and developed competitive analyses.Tested makeup color standards and prepared approval/rejection correspondences to cosmetic manufacturers.Assisted in testing new formulas and colors.Developed content for and co-hosted a focus group to gain consumer insight on new product initiatives.

Leichhhardt, Nsw, Au

Promoted luxury fine fragrance brands.

Bachelor Of Science (Bs), Cosmetics & Fragrance Marketing

Associate Degree, Fashion Merchandising Management

Certification

Health Coach