Malinda Appel Mekles

Malinda Appel Mekles Email and Phone Number

Senior Director of Product Development @ NEST New York
Malinda Appel Mekles's Location
New York, New York, United States, United States
Malinda Appel Mekles's Contact Details

Malinda Appel Mekles work email

Malinda Appel Mekles personal email

Malinda Appel Mekles phone numbers

About Malinda Appel Mekles

Senior-level product development leader with passion for utilizing creativity and finely tuned business acumen to drive innovation, craft strategies, and catalyze brand growth. Expert in identifying market trends and developing roadmap for brand evolution and transformation. Product owner with oversight for full lifecycle product development from ideation and formulation through commercialization, launch, and post-launch strategies.

Malinda Appel Mekles's Current Company Details
NEST New York

Nest New York

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Senior Director of Product Development
Malinda Appel Mekles Work Experience Details
  • Nest New York
    Senior Director Of Product Development
    Nest New York Jan 2021 - Present
    New York, Ny, Us
    Create vision and deliver strategic direction for new product development and innovation to catalyze market relevancy from behind the scenes within fragrance category. Lead execution of creative and technical processes from ideation and formula development to commercialization and launch. Drive business expansion through development of marketing calendars based on launches and initiatives. Execute strategies with oversight over technical IP, proprietary raw material blends, stories, and clean and free of claims.
  • Nest New York
    Director, Fragrance Product Development
    Nest New York Dec 2016 - Jan 2021
    New York, Ny, Us
    Directed product portfolio optimization through integration of innovative formulas, modifications, and quality enhancements. Drove product relevancy within market ensuring brand vision alignment. Managed internal communications including product briefs, formula feedback, copy and claims, artwork, PR, and regulatory deliverables.
  • Nest New York
    Product Development Manager
    Nest New York Dec 2013 - Dec 2016
    New York, Ny, Us
    Directed fragrance houses and R&D affiliates in development of new products for candles, home fragrance items, fine fragrance, body care, and fragrance ancillaries.Assisted in copy creation for packaging, marketing, and training materials.
  • Nest New York
    Product Development Associate Manager
    Nest New York Dec 2010 - Dec 2013
    New York, Ny, Us
    Supported Management in expanding fragrance development team, recruiting efforts, training, and goal attainment. Managed product costing, client communications, and development of project timelines. Established partnerships with industry leaders ensuring launch success including QVC and Sephora.Spearheaded fragrance development of NEST Fragrances' expansion into fine fragrance.
  • Nest New York
    Product Development Coordinator
    Nest New York Dec 2009 - Dec 2010
    New York, Ny, Us
    Worked with domestic and international manufacturers to craft innovative formulations for fragrances. Managed global team and projects ensuring execution of on-time deliverables. Coordinated efforts to ascertain samples for sales and PR team utilization. Increased revenue generation by enabling growth of product collections in new retail partnerships including Target, JC Penny, and TJ Maxx.
  • Nest New York
    Product Development Assistant
    Nest New York May 2007 - Dec 2009
    New York, Ny, Us
    Collaborated with Founder, Laura Slatkin, to develop a Home Fragrance collection, NEST Fragrances. Developed, under Candela Group LLC, new fragrances for clients including Estee Lauder, NARS, Tory Burch, Jonathan Adler, and Ralph Lauren. Managed product portfolio. Collaborated with R&D, manufacturers, and suppliers to develop formulas, fragrances, ingredient stories, batches, and samples.
  • Three Custom Color Specialists
    Color Studio Manager
    Three Custom Color Specialists Jun 2005 - May 2007
    New York, New York, Us
    Hand-blended, poured or pressed, and packaged specialty and read-to-wear cosmetics including but not limited to lipsticks, lip glosses, creme-to-powder blushes and eye shadows.Evaluated cosmetics for color accuracy. Trained on the technique of custom blending and color-matching cosmetics.Consulted with clients on color recommendations and make-up techniques.
  • Macy'S
    Clinique Beauty Advisor
    Macy'S Sep 2001 - May 2005
    New York, Ny, Us
    Advised clients on the purchase and application of cosmetics and skin care products.Built lasting client relationships.Schooled by Clinique on how to create a "high-touch" counter experience.Organized successful sales events at local airports and colleges to meet gift-with-purchase pre-sell goals.
  • Nars Cosmetics
    Product Development Intern
    Nars Cosmetics May 2004 - Aug 2004
    New York, Ny, Us
    Researched competitive markets and compiled, prepared and developed competitive analyses.Tested makeup color standards and prepared approval/rejection correspondences to cosmetic manufacturers.Assisted in testing new formulas and colors.Developed content for and co-hosted a focus group to gain consumer insight on new product initiatives.
  • Niche Marketing Group
    Promotional Model
    Niche Marketing Group Jan 2001 - Jan 2002
    Leichhhardt, Nsw, Au
    Promoted luxury fine fragrance brands.

Malinda Appel Mekles Skills

Product Development Beauty Industry Cosmetics Fragrance Personal Care Consumer Products Luxury Goods Brand Development Brand Management Packaging Merchandising Retail Skin Care Product Innovation Customer Insight Beauty Packaging Design

Malinda Appel Mekles Education Details

  • Fashion Institute Of Technology
    Fashion Institute Of Technology
    Cosmetics & Fragrance Marketing
  • Fashion Institute Of Technology
    Fashion Institute Of Technology
    Fashion Merchandising Management
  • Grasse Institute Of Perfumery
    Grasse Institute Of Perfumery
    Certification
  • Institute For Integrative Nutrition
    Institute For Integrative Nutrition
    Health Coach

Frequently Asked Questions about Malinda Appel Mekles

What company does Malinda Appel Mekles work for?

Malinda Appel Mekles works for Nest New York

What is Malinda Appel Mekles's role at the current company?

Malinda Appel Mekles's current role is Senior Director of Product Development.

What is Malinda Appel Mekles's email address?

Malinda Appel Mekles's email address is ma****@****ail.com

What is Malinda Appel Mekles's direct phone number?

Malinda Appel Mekles's direct phone number is +121270*****

What schools did Malinda Appel Mekles attend?

Malinda Appel Mekles attended Fashion Institute Of Technology, Fashion Institute Of Technology, Grasse Institute Of Perfumery, Institute For Integrative Nutrition.

What are some of Malinda Appel Mekles's interests?

Malinda Appel Mekles has interest in Environment.

What skills is Malinda Appel Mekles known for?

Malinda Appel Mekles has skills like Product Development, Beauty Industry, Cosmetics, Fragrance, Personal Care, Consumer Products, Luxury Goods, Brand Development, Brand Management, Packaging, Merchandising, Retail.

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