Malinda Hayward Email & Phone Number

Brisbane City, Qld, Au

Brisbane City, Qld, Au

Brisbane, Queensland, Australia

Brisbane, Queensland, Australia

After working for many years as Copywriter, Content Creator, Social Media Marketer and Brand Strategist as a sole trader, I co-founded a Digital Marketing Agency with a previous mentor & colleague who I've always held in the highest esteem. Alongside her as a Director, I am responsible for the design and delivery of targeted online marketing campaigns, and broader brand strategy ideation and implementation, using advanced knowledge of current trends across the digital marketing landscape. We use data driven results and are entirely bespoke to appeal to client-specific audiences across e-commerce, health and wellness, not-for-profits, investment funds, fintech and hospitality. We have a long lasting client base for which I provide services, including:- Ongoing, tailored owned and paid content curation to amplify the brand’s voice and reach. - Improving client’s landing-to-sales conversion ratio by revamping website design and copy. - Improving SEO and driving organic and paid social media growth with creative copywriting across published articles, blogs, website copy, and press releases.- Enhancing customer retention and ROI for multiple clients by generating best-in-class user engagement, as well as CRM strategy development and implementation.- Developed and executed Vlogs and Podcasts across many industries as well as a Livestream & On Demand video platform across four yoga and pilates studios.- Within one quarter, increased a client's Social Media following by 30%, engagement rate by 61% (to 7.23%) and their total reach 6-fold. This increased their sales on website by 55% in 90 days.- Within 2 months of developing & implementing a CRM process, increase a client's ROI by $30,000.

In-house Yoga teacher to the global Insight Timer office.

Australia

Clients Included:Power Living Australia, SMC Group, A Sound Life Charity, This Is Yoga.

Sydney, New South Wales, Australia

In this role I delivered individual and group sessions in drama and yoga therapy to help people with disabilities succeed in various objectives. I had the opportunity to help achieve diverse goals in people with cognitive, mental and physical disabilities, including enunciation, conveying emotions, or using movement to increase body awareness and mindfulness. I learnt to provide highly individualised services depending on the needs and desires of each client, even when communication was difficult.

In this role I was responsible for all studio operations including administration, customer service, staff management, operations, and event delivery. Other specific tasks included:- Managing general office duties including email and phone correspondence, invoicing, and coordinating meetings.- Overseeing calendar and lead team meetings, including producing and distributing agendas, minutes, outstanding action items, and follow-up documents.- Maintaining and updating website and social media accounts.

Manly Nsw

Bachelor'S Degree, Communication And Media Studies

Diploma Of Theatre, Theatre

Graduate Certificate, Yoga Therapy