Malinda Mcfarlane Email and Phone Number
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GLOBAL MARKETING, STRATEGY, AND BRAND LEADERSenior marketing and global brand strategy executive with 20+ years of developing and implementing interactive and integrated business vision, strategy, and engaging customer experiences for multi-billion dollar corporations including Proctor & Gamble, Coke, Nestle, Mary Kay, Ford and Dell. Unique blend of operations, delivery, general management, and P&L ownership. Passionate team builder and results-oriented leader who brings energy, innovation, and creativity to every endeavor. Core focus countries include China, Brazil, Russia, India, France, UK, Germany, Japan, Australia, US and Canada. Harvard MBA fluent in Russian with conversational French.SPECIALTIES:· Defining/Developing, Activating Business Strategy, Integrating Brand Vision & Go-to-Market Plans· Transforming Marketing Strategies to Results-Driven Outcomes· Identifying Growth Acceleration Opportunities, New Markets, Offerings, and Adjacencies· Optimizing Business Positioning and Competitive Differentiation· Segmenting, Identifying and Prioritizing Profitable Customers · LTV modeling, Database Monetization· Generating Consumer Based Demand, Building Sustainable Customers Relationships· Scaling Operations and Delivery Excellence· Developing and Implementing Omni-Channel and Engaging Customer Experiences· Clarifying Positioning, Messaging Architecture and Brand Identity· Improving Revenue Generation, Product and Service Line Profitability· Focused Portfolio Management· Driving Healthcare Consumerism· Product Development and Marketing, Disruptive Technology Innovation· Enabling Technologies, Application Development, User Experience and e-Commerce· Forging and Facilitating Collaborative cross-functional teams and Engagement· Assessing Modern Marketing Maturation and Driving Organizational Alignment
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FounderWarrior Logistics Inc. Feb 2014 - Present
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PresidentSearchdex Sep 2016 - Dec 2018Dallas/Fort Worth AreaSearchDex is a Dallas based SEO Service and Technology company with over 15 years in the eCommerce solutions space. We believe that every search should produce meaningful outcomes. No other company can identify and solve issues like we do. Today, businesses need a navigator to drive the best outcomes in this dynamic marketplace.SearchDex has leveraged a suite of solutions and proprietary technology to deliver actionable information — not just data. We do this through Organic/Natural Search (SEO) technology and SEO Consulting. -
Chief Marketing OfficerChief Outsiders Llc | Fractional Cmos For Accelerating Growth Dec 2015 - 2016Dallas/Fort Worth AreaChief Outsiders is one of the fastest-growing strategic management consulting firms in the United States, providing growth-oriented businesses with top-tier, proven and execution-oriented marketing executives as fractional CMOs. Chief Outsiders CMOs help develop, drive and execute marketing strategy, go-to-market and revenue growth initiatives, with the flexibility and cost advantages of an on-demand, project-driven engagement structure.Companies engaging a Chief Outsiders CMO also benefit from its deep, experienced network of fellow CMO practice partners, available to provide peer reviews, strategic relationships and market insight. My practice area is in transforming marketing strategies into results-driven outcomes with an emphasis on growth acceleration and revenue generating opportunities, business positioning optimization, new market entry, offerings and adjacencies, product line profitability and portfolio management, customer needs alignment with company's ability to compete in B2B, B2C domestic and global markets. -
Chief Marketing OfficerMdlive, Inc. Oct 2013 - 2015Sunrise, Fl; Dallas/Fort Worth AreaFounded in 2006 MDLIVE is a leading provider of connected care delivery services and software, providing telehealth, online and on-demand healthcare that benefits consumers, employers, payers, hospitals, physician practice groups and accountable care organizations. MDLIVE works with Board Certified physicians and therapists, nationwide to provide around-the-clock connected care. -
Vice President Marketing, Customer And Brand StrategyLife Line Screening Aug 2012 - 2013AustinLeading direct-to-consumer preventative health screening company in the US with operations in UK and Australia. Nine-figure annual revenues and screens nearly 1 million customers for stroke and cardiovascular disease in over 16,000 community-based locations annually. -
Executive Director, Global Marketing, Brand And CreativeDell 2010 - 2012Austin, Texas AreaLed global SMB marketing, brand and creative teams. SMB business unit represents approximately $15B globally. Directed cross-functional (strategic planning, technology SMEs, messaging, integrated segments, creative, operations, and events) and cross geographical teams. Led Dell’s first global brand media campaign, Take Your Own Path, which featured 50 customer heroes from top 10 countries and enterprise solutions as central to integrated campaign. -
Vice President, Strategy And Brand Engagement MarketingImc2 Jun 2007 - Jul 2010Business owner for key client relationships including The Coca-Cola Company. Responsible for Group P&L, Strategy, brand development, and engagement marketing -
Director, Global Consumer MarketingMary Kay Inc 2004 - 2007Dallas/Fort Worth AreaProvided strategic and interactive marketing direction to global markets. Directed and developed vision and strategy for MaryKay.com, MK Personal web sites, and myCustomers e-CRM product. Received top corporate award for Brand Strategy Plan. -
Director Market ManagementTxu Energy 2001 - 2004Dallas/Fort Worth AreaP&L responsibility for core TXU Energy growth markets (approx. $2B in revenue). General management responsibility for acquisition and retention of all commercial and industrial customers. -
Vice President Marketing, Sales, And Strategic PartnershipsE-Rewards, Inc 1999 - 2001Dallas/Fort Worth AreaSenior Executive member of successful online interactive CRM solutions, market research, and advertising startup. Medium focuses primarily on corporations desiring to communicate electronically with and reward an affluent, highly segmented member base. Responsible for key strategic partnerships including Blockbuster, Compaq, Delta, Hertz, Hilton, United, and Vail Resorts. Supervised Sponsor Relations Manager and led cross-functional technical and creative teams. Managed Sales Force and grew advertising revenues in coordination with developing clients’ campaigns and promotions. -
Bain & CompanyBain & Company 1997 - 2000Dallas/Fort Worth AreaExperience in telecom, e-commerce, telematics, computer, automotive, trucking, aerospace and defense industries. Developed brand portfolio strategy and market offering for $150B automotive company. Executed advanced needs-based segmentation, market attractiveness model and product/organization re-positioning. -
Brand Manager And Business DevelopmentRevlon International 1992 - 1995London, United Kingdom; Moscow RussiaSingle-handedly pioneered the launch of Revlon into the Former Soviet Union and developed the strategy for corporate operations in this new market. P&L responsibility.Global Brand Manager:•Led the team that managed the profit and growth of Revlon’s global flagship toiletries brand (Flex).•Awarded Revlon’s highest global award for exceptional creativity and innovation.
Malinda Mcfarlane Education Details
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Master Of Business Administration (Mba) -
Intercollegiate Ba In International Business And Russian
Frequently Asked Questions about Malinda Mcfarlane
What company does Malinda Mcfarlane work for?
Malinda Mcfarlane works for Warrior Logistics Inc.
What is Malinda Mcfarlane's role at the current company?
Malinda Mcfarlane's current role is Founder at Warrior Logistics Group, Inc..
What is Malinda Mcfarlane's email address?
Malinda Mcfarlane's email address is ma****@****ail.com
What is Malinda Mcfarlane's direct phone number?
Malinda Mcfarlane's direct phone number is +197288*****
What schools did Malinda Mcfarlane attend?
Malinda Mcfarlane attended Harvard Business School, The University Of Texas At Austin.
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Malinda McFarlane
Coppell, Tx2mba1997.hbs.edu, marykay.com
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