Malinda Senanayake Email & Phone Number

Stockholm, SE

- Manage the 15 largest advertisers in Sri Lanka, proactively facilitating Meta solutions to achieve set business objectives.- Closely work with XFN teams to achieve set client project timelines and KPI’s by efficiently allocating resources and time.- Provide Strategic insights and advise to senior client stakeholders to influence media buying behaviour to.

- Monitor and analyze paid campaigns of clients, and proactively take the initiative to improve outcomes.- Help clients uncover insights on consumer trends and preferences and validate them through experiments( A/B Tests, Lift Studies).- Create and Curate resources to educate clients on digital growth, platform capabilities, ad policies, and.

Sri Lanka

- Identified insights and improved search engine ranking, average time spent per user, website visits, cost per reach, and quarterly revenue.- Designed and developed case studies and pitch decks to acquire new customers.- Provided digital marketing and analytics training to in-house teams and clients.

Colombo, Western Province, Sri Lanka

- Conducting lectures, trainings, and workshops on digital marketing, data analytics, and customer-centric marketing.

Sri Lanka

Analytics Movement provides measurement services to facilitate business growth with data-driven insights.

- Be responsible for google analytics implementation, analysis, and reporting of key clients- Setup experiments to test and optimize customer journeys, landing pages, advertising copy, search engine ranking and email.- Setting up paid ads on Facebook, google display, and google search for e-commerce clients.

- Managed all digital media planning and execution to build the Brand Presence & Generate Leads- Conduct surveys, interviews, usability tests, and behavior data analysis to uncover actionable insights- Closely work with 3rd party vendors to improve website user experience, content and search engine ranking.

Colombo, Sri Lanka

- Combined and analyzed data from multiple sources to gain actionable insights to improve the website.- Responsible for tracking and reporting overall digital marketing efforts.

- Setup and optimize paid ad campaigns for clients on Facebook, google display, and google search.- Be responsible for google analytics implementation, analysis, and reporting of key clients- Setup experiments to test and optimize customer journeys, landing pages, advertising copy, search engine ranking, and email.