Malini Kumar Email & Phone Number

Crafting content strategy, creation of IP's and ideation for branded content

Gurugram, Haryana, India

Leading teams across content and business verticals. Researching, scripting & directing content. Crafting content for international and national broadcasters, OTT platforms, the corporate sector, government bodies, international organizations. Mentoring the team across all verticals from fresh ideation to pitching, programming, production. End-to-end brand solutions whilst also leading business development and identifying fresh opportunities.

Himachal Pradesh, India

Created an integrated digital media communication strategy. Established the institution's social media sites, set the tone and voice by creating and managing digital content. Identified and created opportunities that lead to crafting content pieces that built the brand. Utilized this to make pitches, networked globally to support the master plan thereby building infrastructure to create a global brand. Based in New Delhi

New Delhi

Conceptualising, owning, selling, creating & executing IP's & fresh content strategy across all Times Group's platforms- digital, social, TV, print, radio & regional media platforms.

New Delhi

Malini has managed a large team, crafting digital content for key priority areas of the Government Of India for the citizen engagement platform, MyGov. Using varied creative approaches to convey messages on initiatives & issues like Digital India, Stand Up India, Namami Gange, Beti Bacho Beti Padhao, Aadhar, GST, The Union Budget & many other topical issues. Transforming research data into engaging content.

New Delhi

Conceptualizing content for all the top broadcasters like NGC, Fox Life, Discovery, NDTV, History Channel among others.Crafting fresh content for corporate and digital films for brands like DCM Shriram, Hero Motors, Apollo Hospitals & Vatika Real Estate. Instrumental in generating fresh leads and winning new projects from the market.

Noida

Instrumental in sales pitches, crafting content, winning and executing TV projects for leading brands which were broadcast on India Today TV. Each Advertiser Funded Project (AFP) pitched and won went onto multiple media platforms. TV, ground events, digital, print and outdoor - giving brands a holistic engagement opportunity. “When Malini came to pitch with her team we had almost finalized with another broadcaster. However her presentation was so compelling that we re-evaluated. She had left behind all competitors and won the project- hands down for her organization. We gave them the project because of the differentiated content that Malini conceptualized. Once we went into execution- her attention to detail and ability to convert creative ideas onto multiple platforms; TV, digital, print, social media & direct mailer collaterals –made our decisions easy. A mammoth all India project with many diverse elements, requiring many dots to join, many diverse teams to interface with...she was able to see the micro simultaneously with the macro. She was able to tend to the nuts and bolts always keeping the end target audience in view. She gave us the confidence that our inputs will be implemented in a precise and decisive manner and with a strong grip on timelines. With her leading the project I had the satisfaction of knowing - "things are in safe hands”!Sonia Handa, Senior Vice President, Educomp Solutions Limited

New Delhi

Won new business by identifying opportunities & creating content solutions for clients across multiple sectors; corporate, governmental and international organisations [UN, UNDP] These projects were broadcast on NDTV and other networks. The job required identifying an opportunity, taking a client brief, converting that brief into TV content, pitching, budgeting and interfacing on the contract. Finally, creating a blue print for production.

Gurgaon

The position required playing a key role in winning several prestigious projects across genres and sectors from Fiction, Documentaries, Edutainment to Reality shows. Once the project was obtained then the role required selecting key personnel for the team for the project. Other key aspects of the position were to keep track of payments and obtaining fresh work with new and existing clients.

New Delhi Area, India

Initiated New Business Development. Made strategic presentations to arrive at creative corporate branding solutions. Interfacing between client and agency. till the end of the project. Brands handled: Godfrey Philips (Corporate Account) and Maruti Suzuki.

Gurgaon, India

Developed new accounts while simultaneously handling existing accounts. Provided creative inputs in copywriting, scripting and visualizing.Brands Handled: LVMH (Louis Vitton Moet Hennessey), QH Talbros, T&T Motors, Genesis Public Relations, Daawat Rice, Global Vantedge and Episode Silverware. New Brands Procured: Oberoi Hotels, Grand Hotel, Lemon Tree Hotels, Canon, Godfrey Philips, DT Cinemas, Interglobe Services, Turkish Airlines, China EasternAirline, Apollo Hospitals, and Asian Roots (Apollo Tyres group).

Hong Kong

Sent by T.V.E.I. (Hongkong) to Mumbai to identify and invite top independent producers to utilize T.V.E.I.'s post production facilities based in Hongkong.~The job entailed liaising on corporate film scripts and post production costings.

Gurgaon

“Against All Odds” – Series of 40-minute capsules on women related issues like property &inheritance rights, menopause & domestic violence

New Delhi Area, India

New Delhi Area, India

Scripted, Researched and Directed an 11 Minute documentary film funded by the Rudford Foundation (UK) and was made in collaboration with the Wildlife Protection Society of India (W.P.S.I.) screened on Star TV & Doordarshan

Masters In Mass Communication, Mass Communication/Media Studies, 1St Division

Masters Degree In Mass Communication:

Bachelor’S Degree, English Language And Literature, First Division

Activities and Societies: President- Debating Society President- Theatre Society National Winner- ElocutionBachelors Degree ( Honors).

Education record