Malini Mathur Email & Phone Number

London, United Kingdom

• Early innovation and communication strategy for clients like BAT, Unilever, Shell, Amazon, bp
• Developed the CX tool kit by adapting and integrating advanced Qualitative methodologies with existing Kantar Digital Analytics and CX assets. Successfully rolling out our first end to end Customer Journey Model to.
• Part of global excellence team developing Kantar's Qual Human Centered Design solution in the UX space – curating a unique point of view based on extensive review of client and competitive need gaps
• Working on an industry white paper to uncover strategies to making truly inclusive and diverse communications in UK, collating inputs from advertising fraternity, client and consumers across intersectionality
• Over 2016-2020, I was managing UK Qual team's largest account in the nicotine category, helping develop entry strategies in the complex and evolving world of new categories (THP). Notably, I developed the device.

Jakarta, Indonesia

• Responsible for growing the Qualitative Unilever business in the SEA region. Doubled the business over 3 years
• Regional SPOC for Unilever qualitative business working closely with internal and Unilever business partners to provide integrated research solutions.
• Successfully delivered an extensive 11 month long cultural study on understanding the Indonesian woman in Java and other islands. The foundational insights has guided marketing and activation strategy across Unilever.
• Conducted innovation workshops for Unilever Singapore

Jakarta Indonesia

• Was brought in from Nielsen India to grow the MNC business in Indonesia. Took it from ground zero to a substantial ratio of the total business with clients like Unilever, Nestle and Samsung. The substantial growth of.
• Pioneered and program managed 'Plug-In' an internal consumer immersion program for the Quantitative team, to foster a culture of ongoing on ground insight capture using retail observation and intercepts
• Developed and socialised FactorsQual, a framework to embed Qualitative within Nielsen's BASES forecasting tool. This helped to get a foot in the door with new clients and generate revenue among existing client base
• Technical advisor and Training Champion for Qualitative team, conducting training offsite Boot Camps

New Delhi, India

• Led one of the Qualitative SBUs in Delhi branch, managing a team of 11 researchers
• Responsible for business planning and development, training, strategic business consulting and servicing of key Delhi accounts like Nokia, Dabur and Star News
• Pioneered the internal consumer immersion program for Star News, success of which translated into a client partnered MRSI paper presentation on Organisational Behavioural Change

New Delhi Area, India

• The consumer voice for the marketing team, reporting directly to Head Of Marketing. Prepared bite sized insight reports collating insights from diverse data sources like retail audit, brand track and Qualitative to aid.
• Role involved gauging research needs across brands and coordinating with market research agencies to address the marketing challenge. Nature of projects included Qualitative, continuous brand tracking, product testing.

New Delhi Area, India

• Key account manager for FMCG clients like Coca Cola and Perfetti Van Melle.
• In-house kid research specialist having helped develop KidSense - a framework to decode motivations and barriers among kids and young adults
• In 2005 I was called in for a special assignment by TNS Dubai, to deliver a complex ethnography piece for the Libya market for TNS' premier client
• Presented at MRSI 2004 on Myths of Indian rural woman and its implication on communication

(Formerly Indica Research) New Delhi

- Started my career in MR here handling both Qualitative and Quantitative integrated projects for Wrigleys and Whirlpool

Ba (Hons), Applied Psychology, Ranked 3 In Du

BA (Hons) Applied Psychology

Mba, Marketing, International Business

MBA in International business

Education record

Class XII Science, computers major