Tickstar has been at the forefront of digitization since its foundation and has been a key playerin developing the global standards for eDelivery and the Peppol network. In 2021 Xeroacquired Tickstar and it's now a fully owned subsidiary. The acquisition put Tickstar on a growthtrajectory and it's how I came to join the business.

Since I moved to my house in the countryside in 2020 and completely changed my life I decided that I would try something new in my professional life for a break as well. Since covid started I’ve been home based for almost 2 years and spent 14 years(!!) in IT and Tech.There is this beautiful place nearby me called Siggesta Gård, with nature, beaches, alpacas, horses, an awesome restaurant, beautiful hotels and lots lots more. I really love it there, so I called.So what job was I calling about? Well no job was listed, I just called. It was the best timing ever apparently, they are in busy times expanding, more rooms and so on and as it happens they need marketing Spent a lovely time at Siggesta Gård creating and managing their marketing strategy for the expansion.The place will stay in my heart forever

As the first Marketeer in the regions I closely aligned with the sales and marketing teams to drive MongoDB’s value proposition and go-to-market strategy to support sales and developer advocacy goals for the Nordics & Benelux region. A few key responsibilities include planning, organizing, andexecuting event and marketing programs that generate new prospects andadvance existing opportunities.Create and execute a lead generation plan that delivering significant inbound, qualified leads andpipeline growth to hit targets.Invent strategic and scalable ABM programs, co-produced partner events leveraging the MongoDB partnership and customer ecosystem

Driving Google Cloud's rapid growth through partners in the Nordics- Regional Partner Marketing planning and implementation - Partner Marketing strategy- Development and execution of joint marketing strategy - Identify, map and assess partner ecosystem- Manage relationships with all strategic partners- Accountable for partners performance and revenue

We are MAG Interactive – a mobile gaming company built on a wealth of creativity and passion. We thrive on creating quality experiences that make our players want to come back for more.Players agree! Our games have been downloaded more than 250 million times, and we are proud to say that Ruzzle is one of the most played mobile word games ever made.I joined and together created a global marketing team at MAG since early 2016.Now a couple of years later we ́ve become a public company, purchased FEO Media andreleased 5 games, all this besides managing MAG ́s vast portfolio of 10 games with250M+ players as well as MAG as a brand.KPI´s include: * LTV * Monetization * Retention * Engagement * Revenue * Player life cycle * Data analytics and statistics

Started the Marketing organization in the Nordics for LinkedIn, built out strategy and operations.As a marketeer I supported LinkedIn fastest growing business for the Nordics region through demand generation, customer nurturing, sales enablement and thought leadership activities.
Work closely with sales and my global marketing peers to support growth and nurture of the Nordic landscape.
 Understand go to market strategy and the brand as well as run data-driven demand generation and customer lifecycle programs. KPIs include:* Marketing Qualified Leads * Marketing Sourced Revenue * Target Account Interest Score * Upsell influence * Brand tracker & NPSResponsibilities include:
• Overall demand generation strategy and go-to-market plan for Nordics. Corporate Recruiting and Agency Enterprise and SMB segments to meet qualified lead, pipeline, nurturing and revenue goals.
• Positioning LinkedIn both externally and internally as market experts in HR
• Inbound and outbound marketing programs along the marketing & sales funnel and the customer life-cycle • Tracking and optimizing campaign effectiveness and lead performance, (e.g. Eloqua) and CRM systems (e.g. Salesforce.com)* Employer Brand activities * Speaking opportunities and social media* Brand management* Regional PR and global participation communicationCo-Author of Nordic Recruiting Trends 2013-2015 and Talent Trends.

As the first marketer in the region I started and build out the marketing strategy and operations for the Nordics
& Baltics.Areas of company expertise include:* Cloud * SAAS * REL-ALM * Mainframe * ALM * BPM * Agile Responsibilities Include:* Own Nordic Budget, Quota & Revenue* Lead generating activities and campaigns for the Nordics
* Assisting global marketing with local knowledge for Nordics& Baltics Global participation * Arrange Seminars and events * Brand Awareness - e-mail, processed brochure ect. * Manage Serena´s Partner ́s in the Nordics * PR for the region* Customer success groupTravel US and EMEA frequently Started, built strategy and ran Social Media on a Global level. * Own Serena Software´s Twitter, Facebook, LinkedIn and YouTube. * Content creation, strategy owner and team leadInterim DACH Marketing manager. * Co-ran Nordics and DACH during 8 months while Serena looked for a replacement.* Manage DACH budget and quota, events and online. Travel weekly to Germany Project Manager and Driver.Quality Initiative: Buzz
* Drive internal quality and culture to create, encourage and enable global collaboration and success.

* Executive Assistant to CEO and Global CMO * Head of Implementation with Office Related programs and initiatives: On- line booking systems, Conference Call services * Travel Manager
* Administrative assistant to Company Management Team* Support HR and Finance department with policy, events and other administration * Administrator of the Company Intranet* Front desk/Office Service : Switchboard, Conference, translation of documents among other tasks

* ABBA Original Orchestra * World Cup Party * Ladies night 2007/2008 
* Rekryteringsbasaren 2005/2006

* Administrative work* Editing of voice archives
* Recording new voices * Advertising sketches/drafts * Recording new advertisement * Radio advertisement planning and production

Practice: * Administrative and logistical tasks
* Create and monitor campaigns Ex NRJ At the School * Program recording
* Music and song selection to different shows
* Event planning
* Interview morning show guests/artists Most awkward moment – Interviewing Tom Jones on why he released the song “Sexbomb”.