Crescando supports business-to-business (B2B) companies in building brands, relationships and business. We provide senior marketing and communication services such as business development, strategic marketing and planning, branding and content marketing. Our clients are active in the IT, telecom and financial sectors - product as well as service oriented organizations. Crescando cooperate with a network of professionals within web production, marketing automation, graphic design, photography, copy writing and translations. Selection of clients: Microsoft (cloud applications and solutions), Litium (e-commerce solutions), San Sac Group (clean-tech/waste management), Orango (business management solutions), JLT Mobile Computers(ruggedized IT-solutions), Smartoptics (fiber optictal networking), LEKAB (messaging solutions), Aidon (energy meters), Read more on www.crescando.se

Guest Lecturer: Effektiv Marknadskommunikation

Member of Advisory Board for Screen Interaction (now Daresay Digital Agency)

Nauta Consulting, former Windmill360, offers marketing and communication services to B2B-companies: strategy, planning and tactical communication. Activities include marketing strategy development, project planning, channel & media selection, branding & message platform development and implementation of tactical marketing activities. Deliverables span digital media, social media, sales support material and content marketing.Clients are active in technology, telecommunications, IT and business services sectors, many with an international presence. Examples are:• SecMaker – Scandinavia's leading provider of smartcard-based security solutions • Materna – One of Europes leading companies within IT Service Management• Symsoft – Experts in charging and messaging solutions for mobile operators• Danir Marketing – A new company within the Danir group focused on mobile marketing• CLX Networks – Mobile messaging experts offering enterprise communication services

Founder and leader of the network within Marknadsföringeningen i Stockholm (Stockholm's Marketing Association) for professionals within B2B marketing and communication.The goal of the professional network is to increase the collective knowledge of B2B-marketing (and selling) by providing a foundation for mutual learning and experience sharing.

Responsible for strategy development, product definition, campaign planning and marketing communication towards the business market. Head of business marketing team - product managers and communicators/project managers. Active involvement in establishing new business unit for business solutions within 3.

Driving net sales and profitability in local company organiations Market Units (MU) UK/Ireland and Italy - accountable for results within Business Unit Enterprise. Primary interface between the Business Unit and MUs, working closely with the Enterprise KAM team in respective MU. Support the development and execution of the MU Enterprise Market Plan. Follow-up and analysis financial and non-financial results and proactively take actions for goal-fulfilment.

Developing and driving business towards selected operator accounts based on solutions addressing the enterprise market. Close cooperation with operator KAM organisations and enterprise channel management in strategy and business development with emphasis on meeting operator needs regarding solutions and business models when targeting the enterprise market.

Global responsibility for the business area and marketing plan for Ericsson’s offering of enterprise mobility-solutions. Team leader for three Marketing Managers and a marketing cross-functional team of ten people in developing a complete business offer. Active involvement with product management and key functions for developing the product portfolio through participation in R&D project steering-groups.

Responsible for establishing and managing a regional Portfolio Management organisation: 12 Portfolio Managers based in Malaysia, New Zealand and Australia. Overall responsibility for business planning and financial follow up of the total product portfolio for the enterprise markets. Portfolio strategy development including pricing and requirements definition for marketing activities: education, marketing communications and product introduction