Marcelo Lira
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Marcelo Lira Email & Phone Number

Partner at KPMG Brasil
Location: São Paulo, Brazil 7 work roles 2 schools
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Current company
Role
Partner
Location
São Paulo, Brazil
Company size

Who is Marcelo Lira? Overview

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Marcelo Lira is listed as Partner at KPMG Brasil, a with 4083 employees, based in São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Marcelo Lira.

Marcelo Lira previously worked as Partner Director at Kpmg and Oracle Client Advisor at Oracle. Marcelo Lira holds Master Of Business Administration (M.B.A.), Ceag from Fundação Getúlio Vargas.

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KPMG Brasil

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Profile bio

About Marcelo Lira

Digital Transformation enabling business to expand in a digital world. Helping clients to navigate in Data, AI & Emerging Technologies landscape.IT Executive with broad experience in aspects of IT Transform, IT Contracts & Negotiation, IT Architecture (Applications, Middleware, Infrastructure), IT Sourcing, IT Strategy, IT Services Management and ERP/BI systems implementation.Bachelor´s degree in Civil Engineering (Mackenzie University) and post-graduated in Business Administration (FGV-SP); ITIL, COBIT and Microstategy certified. Bachelor and MBA IT teacher.Languages: English (fluent), Spanish and German (intermediary).

Listed skills include Business Process, It Strategy, Business Intelligence, Erp, and 36 others.

Current workplace

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KPMG Brasil
Kpmg Brasil
Partner
brazil
Website
Employees
4083
AeroLeads page
7 roles

Marcelo Lira work experience

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Partner

Current

São Paulo, São Paulo

KPMG AI&TO - Advisory Innovation & Transformation Office - Lead Partner of AI&TO- Transformation & Innovation Portfolio & Strategy Management- Digital Product Life Cycle Management (Idea Exercise, Development, Experimentation, Marketing, Sales & Customer Success) - SaaS Products & Enablers (Productivity) strategy definitionKPMG Lighthouse - Head of Deployment Projects helping clients to expand business in a digital world- Digital Transformation & Innovation Office- Data & Analytics , AI & Emerging Technologies landscape.- Business and Technology Consulting

Oct 2019 - Present

Partner Director

Advisory Services / Risk ConsultingInformation Technology Contracts Cost Optimization with focus on Software Vendors (SAP, Oracle, Microsoft, IBM).Software Asset Management and License Compliance - reduction of fraud / noncompliance penalties risks and costs reduction on software support maintenance. Systems implementation.Development of a service based on SNOW platform and strategic IT contracts negotiation called SAM as a ServiceBusiness contracts cost reduction

Feb 2015 - Oct 2019

Oracle Client Advisor

São Paulo Area, Brazil

● Executive advisor for Oracle’s strategic accounts in industries of retail and consumer goods ensuring clients to get optimal use from their Oracle investments. Client Advisor provides advice, guidance, best practice and industry knowledge to clients on their transformation programmes.● Development of strategic planning and alliances with customer’s high level executives identifying key transformational initiatives● Discussion and development of business solutions in order to improve revenues, reduce costs, get more productivity and promote a culture change through transformation programs● Dissemination and discussion of business subjects related to Customer Experience, E-commerce, CRM Sales, CRM Services, Marketing, Big Data, BI, ERP, Supply Chain, Transport, Finance, HR, Cloud Computing, Social Relationship Management, Mobile, etc.

May 2014 - Feb 2015

Enterprise Architect

Sao Paulo, Brazil

- Development of a holistic view of the organization's strategy, processes, information, and information technology assets according to future needs in an efficient and sustainable manner- Alignment of IT strategy and planning with company's business goals considering a short and long-term transformation roadmap - Development of EA business case, exposing benefits (cost reductions, productivity improvement, business/sales opportunities and information flow improvement) and specifying EA framework/maturity, best practices and tools- Coordination of works done by domain architects (solution, applications and infrastructure architects)- Focus on Retail companies and their business processes considering different solutions (Customer Experience, E-commerce, CRM Sales, CRM Services, Marketing, Big Data, BI, ERP, Supply Chain, Transport, Finance, HR, etc)

Dec 2012 - May 2014

It Manager

Pwc

São Paulo Area, Brazil

• IT strategic planning development with recommendations in competencies such as strategy (budget, sourcing), people (organizational structure, roles and responsibilities, career), IT governance processes, systems (architecture, functional analysis, trends) and infrastructure (Data Center, Telecom, Security);• IT Governance, recommending action plans (IT strategic planning) to CIO and CFO ;• IT Sourcing strategy development for ERP application acquisition and implementation;• Assessment of IT Outsourcing contracts and recommendation of best practices related to governance, quality improvement and cost reduction;• Vendor Management Office development with processes and personnel structure recommendation in local and global range (international project);• Development and identification of Key Performance Indicators for Data Center services;• Business case development for business processes centralization focusing on IT recommendations and assessment;• Tax tables governance methodology development with focus on Supply Chain processes;• Quality information assessment ;• Identification of systemic requirements according to business drivers (purchasing, cadastre, finance, administration, supply chain, marketing)• Business process mapping and “to be” vision definition (purchasing, supply chain, production area);• Systems analysis and recommendation of acquisition or development;• IT area analysis for deals processes;• Planning and execution of research with more than 400 CIOs regarding IT competencicies such as IT strategy, governance, systems, people, finance process and innovation (published at "Information Week Brasil" magazine)• Methodology development in services such as IT Transform, Sourcing, Contract Analysis, mobility, Social Media, Architecture);• Development of partnerships to improve market approach in specific services;• Client prospects and proposals development.

Nov 2007 - Nov 2012

Supply Chain Project Manager

São Paulo Area, Brazil

Trading System• Trading system development project in order to attend importation processesApproplus• Assessment and re-organization of supply chain processes• Recommendation of systemic requirements in order to improve productivity of the system, product purchasing planning, forecast models, team training and strategic supply chain flow re-organization• Business report development • Technical and functional training Identification of improvements in processes and systems• Team manager of Approplus strategic drivers, Logistic Rules and Supply Chain Key Performance Indicators• Team coaching Demand Planning• Product distribution planning (actions on stock in excess and lack of products in Warehouses and Stores)

Oct 2005 - Sep 2007

System Coordinator

São Paulo Area, Brazil

• Worked in Special Projects area, participating in ERP implementation project as team leader and corporative website implementation.• Worked in Decision Support Systems Department being responsible for Business Intelligence implementation (focus on business process mapping, report development,) interacting directly with internal clients and suppliers.

Dec 2000 - Jun 2005
Team & coworkers

Colleagues at KPMG Brasil

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2 education records

Marcelo Lira education

FAQ

Frequently asked questions about Marcelo Lira

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What company does Marcelo Lira work for?

Marcelo Lira works for KPMG Brasil.

What is Marcelo Lira's role at KPMG Brasil?

Marcelo Lira is listed as Partner at KPMG Brasil.

Where is Marcelo Lira based?

Marcelo Lira is based in São Paulo, Brazil while working with KPMG Brasil.

What companies has Marcelo Lira worked for?

Marcelo Lira has worked for Kpmg Brasil, Kpmg, Oracle, Pwc, and Carrefour.

Who are Marcelo Lira's colleagues at KPMG Brasil?

Marcelo Lira's colleagues at KPMG Brasil include Iri Motitsuki, Daniel Santos, Thiago Rodrigues Dos Santos, Mariana Gianini Buratto, and Nayara Silva.

How can I contact Marcelo Lira?

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What schools did Marcelo Lira attend?

Marcelo Lira holds Master Of Business Administration (M.B.A.), Ceag from Fundação Getúlio Vargas.

What skills is Marcelo Lira known for?

Marcelo Lira is listed with skills including Business Process, It Strategy, Business Intelligence, Erp, Governance, It Service Management, Itil, and Cobit.

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