Malissa Pilette-Mcclenon Email & Phone Number

Albany, NY, US

Albany, New York, United States

Lead point of contact, overseeing and managing a portfolio of clients with a combined gross revenue of $1MM+ annually; act as a strategic partner to identify and exceed client KPIs and build new business opportunities. Create and execute strategic marketing, creative plans, budgets, and timelines on behalf of clients combining design and media acumen to.

275 Madison Avenue, NY, NY

• Oversee and manage all creative and translation service projects to ensure high-quality communications, from concept to execution across multiple forms of traditional digital media (e.g., web, social, video, OOH, TV.
• Extensive experience partnering directly with clients, advising on the latest trends and technology demonstrating a thorough understanding of the digital/social landscape while maintaining strong brand cohesion while.
• Facilitates certified translation and creative production for all foreign languages with additional guidance on recommended dialects.
• Evaluate creative strategy and execution of all work generated by creative teams.
• Strategize and execute comprehensive multi-media advertising campaigns based on individual client needs and campaign KPIs with a primary focus on digital media (e.g. display, streaming video, streaming audio, social.
• Prioritize and manage a campaign portfolio of 10 -20 clients ($50MM - $100MM combined budgets annually) for state agency and private corporations (e.g. NYSDOH, NYSDOT, NYS Parks, OASAS, WPIX 11, BFCU).

21 First Street, Troy NY

• Serve as chief development, advancement, marketing, and communications officer for the organization. Responsible for the overall leadership and strategic planning for development, marketing, and special events.
• Implement comprehensive public relations/community awareness program for the organization increasing engagement and media placements by 150 percent.
• Plan, develop, design and coordinate the creation of all organization print and electronic materials and publications and visual communications to increase awareness and engagement in the community.
• Plan, organize, coordinate, promote, and facilitate the organization’s fundraising events. Increased the revenue and attendance at the organization’s largest signature event, the Resourceful Women’s Luncheon by more.
• Supervise development and marketing intern and all volunteers; assign tasks, monitor workload, provide feedback, and administer performance appraisals.
• Create, implement, and maintain social media strategy; responsible for all editorial content; create reports, and best practices based on ROI findings.

121 Old Niskayuna Rd.

• Serve as chief development and advancement officer for the School. Responsible for the overall leadership and strategic planning for development, marketing, and alumni relations.
• Solicit major gifts, make numerous ongoing contacts with funders or their representatives, and oversee several cultivation/fundraising events annually. Organize, plan, and execute the Annual Fund campaign (exceeded.
• Sustain and build effective relationships with a wide variety of internal and external stakeholders of the School, ensuring regular and timely communication with parents, alumni, past parents, and trustees on matters.
• Strategically evaluate potential funding prospects; initiate and steward major gift requests; and direct development strategies while working in concert with development, marketing, and alumni volunteers.
• Work with the Head of School and Board of Directors on capital and major gift campaigns including planned giving and all development and marketing activities.
• Advertise, market, and promote the School through social media, website marketing, and outreach events

• Collaborate on the development of strategic annual agency marketing/development plan to encompass all agency branding, advertising, promotion, publicity, public relations, marketing campaigns, and development budgets.
• Plan, organize, coordinate, promote, and facilitate all agency special events and fundraisers including Beaujolais Nouveau, Dining Out for Life®, and the Columbia County Garden Party (more than $150,000 total revenue.
• Plan and execute the agency’s media relations policy; draft, edit, and submit public service announcements, news articles, and press releases; correspond with media and news outlets to increase placement and awareness.
• Design and manage the agency’s six main websites, to assure the sites were professional, consistently branded, accurate, and up-to-date.
• Plan, develop, design and coordinate the creation of all agency print materials and publications including newsletters, annual report, and brochures; create and maintain an e-newsletter for donors highlighting agency.
• Supervise marketing department interns and social marketing volunteers; assign tasks, monitor workload, provide feedback, and administer performance appraisals.

• Conceptualize, creation, design, management, and communication of all firm marketing collateral including newspaper inserts, press releases, radio and other forms of media advertising, flyers, sell sheets, brochures.
• Respond to Requests for Proposals (RFP's) to determine scope of services, including staffing plans, budget estimates, approaches/strategy, and technical data requirements, resulting in 20+ Proposal awards totaling.
• Coordinate, promote, and administer seminars, company trade shows, and firm-wide marketing initiatives; supervise and manage registration, employees, and event staff.
• Provide marketing consulting for The DR Group’s four subsidiary companies including designing and writing all marketing materials and maintaining all companies’ websites.
• Saved $5,000 on promotional products through vendor negotiations and $25,000 annually by providing in-house graphic design and production, while helping to bring in more than $50,000 in new client business.
• Winner of the “Fresh Ideas Start Here” award which is awarded for original and cost-savings initiatives.

• Run weekly, monthly, and quarterly sales matrix reports utilizing CMS system. Format data into executive management and client reports.
• Develop, organize, and implement sales meetings and training, promotions, print publications, and other special projects.
• Organize and promote bi-monthly trade show for over 10,000 customers. Design and communicate promotional materials to clients and contracted media advertising. Manage and direct over 350 vendors and 90 employees.
• Supervise vendors to fulfill program commitments, create vendor focused promotions, and attain budgetary objectives.
• Initiate new concepts and advertising methods to increase customer awareness and sales of promoted suppliers and products; design and administer all salesperson incentives and allowances.
• Supervise and manage the Marketing Clerk’s daily workload and productivity.