Malissa Pilette-Mcclenon Email & Phone Number

Albany, Ny, Us

Albany, New York, United States

Lead point of contact, overseeing and managing a portfolio of clients with a combined gross revenue of $1MM+ annually; act as a strategic partner to identify and exceed client KPIs and build new business opportunities. Create and execute strategic marketing, creative plans, budgets, and timelines on behalf of clients combining design and media acumen to provide cohesive, effective, and efficient campaigns and results in traditional and digital media, SEO, SEM, Content Marketing and Analytics.Manage and supervise the Account Management, Resource Management, and Project Management teams. Coordinate and lead all internal and external Account meetings and strategy; advocate for clients and team by providing transparency and insight across both audiences by setting expectations ensuring all employees feel empowered and accountable to perform at their highest level.Department head: Establish and set goals for performance and deadlines for all department employees. Monitor employee productivity and provide constructive, specific, actionable feedback and coaching, always striving for excellence individually and as a team.Author client, creative, media, and project briefs for the internal team providing clarity and direction to ensure work is delivered on time, on budget, exceeding client expectations.Efficiently and effectively manage Overit resources and projects from both tactical and strategic standpoints.Act as a key business development leader, effectively identifying and converting new business opportunities with existing and prospective customers.

275 Madison Avenue, Ny, Ny

• Oversee and manage all creative and translation service projects to ensure high-quality communications, from concept to execution across multiple forms of traditional digital media (e.g., web, social, video, OOH, TV, Radio, Print)• Extensive experience partnering directly with clients, advising on the latest trends and technology demonstrating a thorough understanding of the digital/social landscape while maintaining strong brand cohesion while designing for different audiences and channels. • Facilitates certified translation and creative production for all foreign languages with additional guidance on recommended dialects.• Evaluate creative strategy and execution of all work generated by creative teams.• Strategize and execute comprehensive multi-media advertising campaigns based on individual client needs and campaign KPIs with a primary focus on digital media (e.g. display, streaming video, streaming audio, social, search).• Prioritize and manage a campaign portfolio of 10 -20 clients ($50MM - $100MM combined budgets annually) for state agency and private corporations (e.g. NYSDOH, NYSDOT, NYS Parks, OASAS, WPIX 11, BFCU). • Provide direction and leadership for digital team, including prioritizing workloads, RFP process, campaign setup, campaign performance reporting, and coordinate with publishers to optimize campaigns and drive performance. • Cultivate client relations; educate on strategy and campaign implementation, optimizations, and KPIs in-person/remotely.• Compile performance reports and campaign recaps for review with client ensuring all deliverables and deadlines are met to confirm alignment with campaign KPIs; analyzing results to determine optimizations and recommendations for the future.

21 First Street, Troy Ny

• Serve as chief development, advancement, marketing, and communications officer for the organization. Responsible for the overall leadership and strategic planning for development, marketing, and special events.• Implement comprehensive public relations/community awareness program for the organization increasing engagement and media placements by 150 percent.• Plan, develop, design and coordinate the creation of all organization print and electronic materials and publications and visual communications to increase awareness and engagement in the community.• Plan, organize, coordinate, promote, and facilitate the organization’s fundraising events. Increased the revenue and attendance at the organization’s largest signature event, the Resourceful Women’s Luncheon by more than 100 percent. Duties include monitoring and executing event timelines and deadlines, supervising event volunteers and School staff, recruiting sponsors, procuring auction items, promoting and marketing events through press releases and other sources, and advertising.• Supervise development and marketing intern and all volunteers; assign tasks, monitor workload, provide feedback, and administer performance appraisals.• Create, implement, and maintain social media strategy; responsible for all editorial content; create reports, and best practices based on ROI findings.• Organize, plan, and execute the Annual Fund campaign (total revenue raised was more than $50,000 per year (an increase of 30 percent). Conceive, design, market, communicate, and execute the organization’s annual appeal campaign and mailing.• Secure financial support from individuals, foundations and corporations through media, appeals, fundraisers, and newsletters. Research and write grant applications totaling requests of more than $50,000 per year.• Develop and maintain ongoing relationships with major donors

121 Old Niskayuna Rd.

• Serve as chief development and advancement officer for the School. Responsible for the overall leadership and strategic planning for development, marketing, and alumni relations.• Solicit major gifts, make numerous ongoing contacts with funders or their representatives, and oversee several cultivation/fundraising events annually. Organize, plan, and execute the Annual Fund campaign (exceeded 2012-2013 budgeted goal of $120,000 by raising more than $270,000, the most money raised in the history of the School). Conceive, design, and execute the agency’s annual appeal campaign and mailing.• Sustain and build effective relationships with a wide variety of internal and external stakeholders of the School, ensuring regular and timely communication with parents, alumni, past parents, and trustees on matters related to marketing and development• Strategically evaluate potential funding prospects; initiate and steward major gift requests; and direct development strategies while working in concert with development, marketing, and alumni volunteers.• Work with the Head of School and Board of Directors on capital and major gift campaigns including planned giving and all development and marketing activities.• Advertise, market, and promote the School through social media, website marketing, and outreach events• Design and coordinate the placement of all advertising; negotiate in-kind and paid advertising locally and nationally.• Conceptualize, write, and edit a monthly column in the Loudonville & Latham Life community magazine.• Plan, organize, coordinate, promote, and facilitate the School’s fundraising events including the Annual Headmaster’s Gala (total revenue raised was more than $100,000) and Open House events. Duties include monitoring and executing event timelines and deadlines, supervising event volunteers and School staff, recruiting sponsors, procuring auction items, promotions, and advertising.

• Collaborate on the development of strategic annual agency marketing/development plan to encompass all agency branding, advertising, promotion, publicity, public relations, marketing campaigns, and development budgets and goals.• Plan, organize, coordinate, promote, and facilitate all agency special events and fundraisers including Beaujolais Nouveau, Dining Out for Life®, and the Columbia County Garden Party (more than $150,000 total revenue raised); Duties include monitoring and executing event timelines and deadlines, supervising event volunteers and agency staff, recruiting sponsors, procuring auction items, promotions, and advertising.• Plan and execute the agency’s media relations policy; draft, edit, and submit public service announcements, news articles, and press releases; correspond with media and news outlets to increase placement and awareness by more than 50 percent in two years; coordinate and publicize agency press conference and secure significant local and national media coverage; strengthen and build media relationships to pursue partnerships for event sponsorship and agency program promotion. • Design and manage the agency’s six main websites, to assure the sites were professional, consistently branded, accurate, and up-to-date. • Plan, develop, design and coordinate the creation of all agency print materials and publications including newsletters, annual report, and brochures; create and maintain an e-newsletter for donors highlighting agency accomplishments, activities, and giving opportunities.• Supervise marketing department interns and social marketing volunteers; assign tasks, monitor workload, provide feedback, and administer performance appraisals.• Create, implement, and maintain agency social media strategy for Facebook, Twitter, MySpace, LinkedIn, YouTube; responsible for all agency blog editorial content; create reports, best practices, and policies and procedures based on ROI findings.

• Conceptualize, creation, design, management, and communication of all firm marketing collateral including newspaper inserts, press releases, radio and other forms of media advertising, flyers, sell sheets, brochures, and newsletters. Assist in the creation and design of special advertising. Design, provide editorial content, and update the company’s five websites and electronic communications.• Respond to Requests for Proposals (RFP's) to determine scope of services, including staffing plans, budget estimates, approaches/strategy, and technical data requirements, resulting in 20+ Proposal awards totaling $200,000 annually.• Coordinate, promote, and administer seminars, company trade shows, and firm-wide marketing initiatives; supervise and manage registration, employees, and event staff.• Provide marketing consulting for The DR Group’s four subsidiary companies including designing and writing all marketing materials and maintaining all companies’ websites.• Saved $5,000 on promotional products through vendor negotiations and $25,000 annually by providing in-house graphic design and production, while helping to bring in more than $50,000 in new client business.• Winner of the “Fresh Ideas Start Here” award which is awarded for original and cost-savings initiatives.• Supervise and coordinate a five-branch CMS database project to maintain client data and extract sales reports.

• Run weekly, monthly, and quarterly sales matrix reports utilizing CMS system. Format data into executive management and client reports.• Develop, organize, and implement sales meetings and training, promotions, print publications, and other special projects.• Organize and promote bi-monthly trade show for over 10,000 customers. Design and communicate promotional materials to clients and contracted media advertising. Manage and direct over 350 vendors and 90 employees.• Supervise vendors to fulfill program commitments, create vendor focused promotions, and attain budgetary objectives.• Initiate new concepts and advertising methods to increase customer awareness and sales of promoted suppliers and products; design and administer all salesperson incentives and allowances.• Supervise and manage the Marketing Clerk’s daily workload and productivity.